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Ipsy Glam Bag Plus September 2021 – Choice Time

ByMSASep 2, 2021 | 41 comments

September 2021 Glam Bag Design Reveal | IPSY

Ipsy Glam Bag Plus
4.2 overall rating
247 Ratings | 33 Reviews

It’s time to pick three of the items for your September 2021 Ipsy Glam Bag Plus!

FYI – Your product selection will be based on your profile and availability

Here’s what the September bag products look like for one of our accounts:

And here are all the items Ipsy is sending to subscribers this month in the Plus bag. (You’ll receive 5 of them in your bag):

And if you are new to Ipsy Glam Bag Plus, it’s $25 a month (it will be $28 monthly on October 1, 2021). Check out our Ipsy Glam Bag Plus reviews to see what you can expect each month.


Ipsy Glam Bag Plus is a monthly makeup and beauty subscription box - each month includes 5 full-size products! You’ll also get a makeup bag once every three months.
At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.

At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.
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I’m glad I cancelled all my bags. I did months ago. I’m saving a lot of money from junk I won’t use. I then spend that money on clothes or makeup I actually want. It’s cool. You all should try it. Maybe then Make-up bags will once again try to appease the customer, the only thing that seem to get these companies attention is to hurt their bank accounts. They clearly do no listen to us…the consumers.


Well it’s a good thing I skipped, again, I haven’t had a bag since February I think.. I would have been very upset to get these options because as good as they are I already have almost everything major listed believe it or not from Ipsy, except for all of the tiny Ali express brands which which I can’t get rid of the ones I have as it is. It would be nice to put some new products out there , but if they are new to you they are pretty good ones.


I did not have any of the makeup choices as options. Not one. Well, there were 3 lip options. I had one brush as an option and everything else was skincare. I was very disappointed. Apparently I did not finalize my choices and when I went in there last night I had different options. Still lots of skincare but the nail polish duo was there as well as a Laura Geller blush! I chose both.


I always wondered if the options/choices change depending on when you log into the site. Annoying that they do.


I love the Glam Bag Plus design this month and the products I’m receiving.

Ipsy picked:
IL Makiage eye shadow quad
Murad oil-free water gel

I picked:
Laura Geller baked foundation
Sur.Medic+ cleanser
Dragun Beauty matte liquid lip

Julie B

You got a couple of things I wanted but didn’t even get as choice items. My choices were either all skincare or the RealHer foundation in the wrong shade or the LG blush instead of foundation. How can they charge all of us the same thing but not give us equal choices?


So bummed by my base bag. Didn’t choose a product bc nothing stood out to me, and I wanted the algorithm to be able to pick the best match for me & not be locked in to a particular subset. Ha.

– Goldfaden MD Needleless Line Smoothing Concentrate 👍 The one item that fits my profile.
– ABH Dip Brow on Medium Brown 👎(good, EXCEPT my hair is light brown; the Blonde ABH brow pen they sent in the last GBX was a match, so I highly doubt this one could possibly be)

And then three (3!) private label junk products: 👎👎👎
– Glow on 5th primer
– Item Beauty cleansing balm
– Grace & Stella rose spray

I’m going to email CS & see what they can do for me (even if the cleansing balm & primer were nice brands that I hadn’t previously marked “Not for Me” on, I still have both those types of product as send “Rarely”) since I feel this definitely violates their promise of a bag customized to my beauty profile. It’s hard to stomach the thought of paying $12 for one deluxe sample.


IpsyCare refused to cancel my bag, even though the order was still processing & my bag hadn’t actually been made yet. They offered me 600 points, I assume for the item that is straight-up the wrong shade. When I pushed, I got transfered to a higher up who mentioned sending me a “bonus item” and the option to return the unopened shipment (I assume I would have to pay for shipping) for a refund.

I was seriously considering the return option, but my “bonus item” got here today (ahead of my actual bag of course), and the package actually has a September glam bag and FOUR bonus samples (H2O+ cleanser, Tatcha water cream, Purlisse illuminating BB cream, & Pacifica highlight/blush duo). Along with the Goldfaden item from my original bag, I think that does make a really good glam bag, worth the $12.

I think this is a good resolution.

Joanna orsi

LIKE How the hell u reach anyone to cancel
joanna orsi


I wonder if this month’s bag was a catch all of “left overs” as they are supposed to be upping their game next month to go along with the price increase. Not nice, though, if that’s the case.


I don’t know if item beauty really is Ipsy’s house brand- I thought that too until it became available at Sephora. Addison Rae is one of the co-founders


Item Beauty is one of the brands from the Madeby Collective. The Madeby Collective was renamed from Ipsy Labs after all their collabs (Tetris, Gigi Gorgeous, Betty Boop) were notoriously disliked.


Item beauty isn’t private label and they care it at Sephora now. But I know what you mean. This was my worst bag in years.

Lulu Grace

I’m trying to reply to Marion in her reply to you, but it’s not letting me so I figured I’d reply here instead. 🙂

It looks like everyone might just be getting mixed up because of the “private label” distinction. Item Beauty is not a private label brand (nor are any of the others mentioned upthread); it is white labeled. People commonly get them mixed up, but there are key differences

Hope that help!


Item Beauty is Ipsy’s own brand. Given their track record of how they make stuff, I’m going to assume it is private label until proven differently.


I usually defend IPSY until my choices are available but this month the 2 items that they picked for me are horrible and even the items I could choose for are also horrible. Even the bag design is horrible so this may be my last GlamBag Plus. The items are definitely not worth the cost and to give me basically an acne cleanser when I’m almost 60 years is just stupid. I guess they don’t care about our profile when they pick for us.


My bag totally sucked this month !!


They chose Murad acne product for me and I am 55, postmenopausal with dry skin. Wtf? I was about to sign up for annual, but have been skipping every other month and now this month seems worthless. I may just go month to month and only buy when the spoilers are really good?


Same. Almost 62. I’m glad I skipped September. I’m probably going to cancel. I’m not paying the increase and I’m certainly not locking in a year of my money upfront, no matter the discount. There is no telling what Ipsy will do within the next year. I know what I like and what performs for me. Will simply purchase those items when needed. I’m over (finally) being seduced by subscriptions.

Jeanine Haseleu

Same except 47…


No regrets on my skip.


This month looks pretty disappointing.


I didn’t recognize most of the brands this month. I noticed the same thing last month too. I want to give them a trial month with the price hike to see if anything changes. Otherwise, I’m out. I don’t want no-name serums.


Agreed. I’m tired of seeing all these unrecognizable indie brands. I would prefer to see prominent, well established brands that I know are tried and true & through in an indie brand or new launch here and there.Instead they are doing the opposite.


They aren’t even Indie, They are all make up brands probably run from the exact same warehouses made with ultra cheap materials and labor.


I’m pretty happy this month. Was hoping to try the Laura Gellar foundation, but it was not meant to be.

IPSY Chose:
MURAD – Clarifying Oil-Free Water Gel
NEOGEN DERMALOGY – A-Clear Soothing Foam Cleanser

I Chose:
MURAD – Rapid Relief Acne Spot Treatment
KOSAS – Kosasport Lip FuelLip Balm in Rush
MISCHO BEAUTY – Sheer Lip Shine in Madam

Add On:
AHAVA – Mineral Body Lotion in Spring Blossom
NARS – Lipstick in Tolede


Wow! Two murad AND a neogen, plus a couple lip products thrown in for good measure. THAT’S a good bag. I skipped this month, and im not mad about it, but you got lucky!


Ipsy picked:
-upcircle face scrub
-Aceology overnight lip mask
My choices:
-Pretty woman Nail Polish 3 pack
-Bali Balm lip balm
-Dragun Beauty Nikita rosy mauve liquid lip
I guess I like lip stuff. 3 of my choices in choice 3 were lip colors and 1 eye balm. 2 lip choices in #2 or a toner or highlight stick. Choice #1 was the most diverse and they got me with the fall names for the polishes.


I’m stuck in a loop. I click on the Customize Now link and it just keeps taking me back to the same page. They need to do better.


Love my box! Ipsy chose the Laura Gellar powder foundation in the appropriate shade and the Cannalogica face oil, I love hemp face oils, use one daily. I chose the toner/essence, Mischo tinted lip balm, and the YC liquid blushes. Added on a Patrick Ta blush and the Papa Recipe sheet masks. No complaints!


Ipsy chose the Il Makiage palette & the dreaded black eyeliner returns for another appearance. It’s from Uoma so we’ll see.
Lots of brands I’ve never heard of & no Sunday Riley offered.
It said my bag was worth $172 but when I added it up I got $146. Not sure what’s going on there


Did you have add-ons? I noticed that my total included the value of my add-ons.


No, I did add 3 $3 add ons but one (don’t remember which one) didn’t have a price value on it. I guess I thought when Ipsy totaled my bag value at the end they meant just my 5 full size Ipsy picks & choice items but I figure the extra $26 value comes from those 3 add ons. Thanks for the helpful reply


Ipsy picks (I have skincare listed as frequent & makeup as rarely)

😐NEOGEN Cleanser $19 (for oily/acne skin.. my profile says dry/aging skin)
😁SUNDAY RILEY Good Genes $85
(Love most Sunday Riley products Excited to try)

My picks
(choice options were seriously lacking anything exciting to me)
🙂SWEET CHEF Eye Cream $18 (I like some sweet chef products hope this is good)
😶EAST 29TH Vital Serum $67 (never heard of this brand hope its good)

Bag value-$224 (1 item I’m excited to try & 1 I’m happy to try.. 2 out of 5 isn’t bad)

Add ons ($436 add on value.. I’m actually more excited about my add on items 😄)

😄111Skin night recovery cream $18 ($280) hate the smell of the day cream but my skin loved it so I hope this is just as good for my skin

😁111Skin aqua booster $18 ($135)
My skin has loved all the 111Skin boosters I’ve tried so far

😄Papa recipe sheet masks $3 ($7) I Love sheet masks & mask 4 days a week.. this brand has been on my list of mask to try for awhile

🙃Sunday Riley Good Genes mini $3 (how is this mini a $14 value.. want to try the mini so I can gift the full size if I don’t like it)

Julie B

I was confused at my choices, because there was so little makeup, so much skincare. I had to choose from cleansers, moisturizers, eye mask, essence…when I really wanted to try the Laura Geller foundation, the eyeshadow palette, nail polishes. Very disappointing not to get the choices that had been spoiled for the month.


I wanted to try the Laura Geller baked foundation, but it wasn’t listed as a choice or as an add-on for me. You got me, Ipsy. Not a big deal in the big picture of life, but still disappointing.


I had the same thing. I was really looking forward to trying the Laura Geller baked foundation but it wasn’t available as a choice or add on for me. Only 2 shades of her blush, which I wasn’t interested in. The only reason I didn’t skip this month was because I thought I’d have the choice of the baked foundation.


Same! The Laura Geller baked foundation was the only reason I didn’t cancel this month. That foundation has been the only foundation I’ve used for years now, and GBP pays for it at a discount. Which is a good thing, because my Ipsy picks and all my other choice options were disappointing and I didn’t really want any of them. Already skipped for October.


I wanted to get the Laura Geller foundation as well, but not listed. However, the site is having a huge Labor Day sale, so ended up buying it from there.


My choices were so bad😞


Awesome bag this month, all skincare just how I like it. $280 value.

-Sunday Riley Good Genes
-Cannalogica face oil
-East 29th vital serum
-Koyal Beauty face cream
-sweet Chef turmeric eye balm.

Add Ons.
– Sunday Riley
-Akar face oil.

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.