Covergirl Launches “Be Your Own Covergirl” Beauty Subscription Box

Wow! They really missed the price-point, didn’t they.

A drugstore beauty sub isn’t a bad idea (I’d prefer that over some of those less popular subs that have unknown cheap brands in them) but this price is ridiculous. Like others said, you can absolutely get everything for less with the CVS app! & including two mists makes it seem like they have no idea how to curate a bag. I don’t see this lasting long but then again I thought that about Glow Addict & they’re still around..

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

$30?!?!?? Maybe $15, I can coupon for those items at CVS for 1/3 the price. I don’t even buy Covergirl anything, their mascaras have never stood out to me.

$30????!!!! At $10 I would CONSIDER it- not even bite the bullet. $30 is a heck no. $5 would be a steal.

That pricing has to be a joke. Like… why would anyone pay that much when there’s other better subscription boxes out there that are offering full size non-drugstore items? Crazy.

Giant Eagle had a beauty box with these brands and it was only $10. I think Hy Vee has one too.

I feel like this subscription is something an aunt or a grandma would send a teenager.

I wouldn’t mind drugstore if it were $5-10. But honestly, probably closer to $5 to really entice me. I’m curious if there’s anything I would like, but not curious enough to spend money on it. Plus it would have to be things that compete with Ipsy because I’m thinking if I really wanted a body mist or nail oil, I would be comfortable buying it at the drugstore. Same with makeup remover. I’m not super picky about ingredients as long as it works and doesn’t leave me feeling gross.

However I haven’t used a drugstore mascara or eyeliner in years because I get those constantly from Ipsy. In my eyes drugstore options are flaky or smudge easily. My memory of eyeshadow is that there wasn’t color payoff and a lot of fallout. My first liquid lipstick was either Cover Girl or Maybelline and it pretty much instantly dried my lips so badly the top layer of skin flaked off with the lipstick. Not cute. I can’t afford to replace most products I get on ipsy unless there’s a Black Friday sale or something. Finding out I really like a certain eye pencil and could afford to get it in colors other than black would be the purpose in my mind. But at Ipsy prices…nah, I’ll continue to roll the ball with Murad, Purlisse, tarte, etc.

Gee….if only they’d add a tote! 🙄😏

I don’t think I’ve used a Covergirl product since 1998. Once I became an adult and buying my own makeup, I was going straight to the makeup counters at Macy’s, not the drugstore.

Apparently whoever is behind this subscription has never heard of Boxycharm or Ipsy or even Allure for that matter 🙄

These items (minus the bag) are approx. $41…Depending on where u buy them from-the price varies a little. So I don’t understand why? Why even have this? Yes u are still getting a TINY discount. And that’s assuming everyone wants EVERY item “curated” for this bag…(?)

Uh…they’re joking right?

I was excited for a minute, that Rimmel Lash Accelerator mascara in the picture is great! But I can get a ton of them for $30.

I was excited for a minute, that Rimmel Lash Accelerator mascara is great! But I can get a ton of them for $30.

I got excited about this until I saw the price and the contents. That is way too expensive for what you get. Why two body mists anyways?

$30 for this 😂🤣😂🤣😂🤣🤣🤣 thanks MSA, I could use the laugh

Fashionsta is cheaper, with ~6 nicely curated full size products a month, with nicer brands. This price point puts them in competition with Boxy, Ipsy+, Kindr, Vegancuts, and other makeup/skincare subs as well.

I guess they have the name, “Covergirl” going for them, but it’s hard to see how this would be competitive in a crowded sub box market. It feels at least $10 a month too high, and nothing in it is really tempting me (other than ironically the two body mists.)

And why two body mists, instead of a different fifth product?

$30 a quarter? Yikes.

So not worth it.

More than an ipsy glam bag plus? April Fool’s Day was last month 🤣

That “Clean” mascara has all kinds of parabens in it. I would never use it. I wonder how they’re defining “clean”??

Where’s the value and to who? This box is crazy expensive compared to Boxy Charm and Ipsy. I’d like to know what executive at Covergirl thought this was a good idea to charge $30. for (5) drugstore cosmetics. Last time I checked most people have a Wal Mart, Target, CVS or Walgreens close by to pick what they’d like. I did get a good laugh out of this.

Yikes! Way too expensive. good luck with that