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FYI – Whole Foods 2021 Beauty Bags On Sale 3/12


The Whole Foods 2021 Beauty Bags go on sale Friday, 3/12.  There will be two bags available this year!

Whole Foods Market’s highly anticipated Beauty Bags are back and will be available in limited quantities in stores only, starting Friday, March 12. This year, shoppers can choose from two curated options: The Glow-Up Beautiful bag and The New Essentials bag. Valued at more than $135 and retailing for just $20 each, the Beauty Bags are filled with a mix of mini and full-sized products from brands like cocokind, Dr. Hauschka and ACURE. Each assortment comes in a Queen Alaffia cosmetic bag, handprinted by artisans in Togo, West Africa.

This is available in stores only. Call ahead to your local store to confirm they have the bags!

The Glow Up Beautiful Bag:

  • Renpure Apple Cider Vinegar Clarify + Shine Scalp Serum
  • Alba Botanica Acne Dote Pimple Patches
  • Acure Juice Cleanse Supergreens & Adaptogens Shampoo & Conditioner
  • Cocokind Resurfacing Sleep Mask
  • The Seaweed Bath Co Detox Repairing Hair Mask
  • Weleda Sheer Hydration Daily Creme
  • Yes To Avocado Hydrating Cream Mask
  • Juice Beauty Blemish Clearing Cleanser
  • Andalou Naturals Rejuvenating Cream
  • Whole Foods Avocado Soothing Facial Sheet Mask
  • Mad Hippie Vitamin C Serum
  • SheaMoisture 100% Extra Virgin Coconut Oil
  • Pacifica Sea Foam Complete Face Wash
  • Trilogy Rosehip Oil Antioxidant+
  • Alaffia Everyday Coconut Vegan Lip Balm
  • Evanhealy Rose Vetiver Harmonizing Balm

The New Essentials Bag:

  • Mad Hippie Vitamin A Serum
  • Dr. Hauschka Quince Day Cream
  • Avalon Organics Soothing Moisture Shampoo
  • Purezero Clean Color Care Hydrating Shampoo & Conditioner
  • Weleda Skin Food Lip Butter
  • Derma-E Vitamin C Gentle Daily Cleansing Paste
  • Whole Foods Market Sheet Mask
  • 2chic Clarifying & Calming Deep Conditioning Hair Mask
  • Acure Ultra Hydrating Cream Sheet Mask
  • Evanhealy Blue Cactus Cooling Balm
  • Mineral Fusion Nail Polish Remover
  • Acure Brightening Vitamin C Jelly Mask
  • Juice Beauty Cleansing Milk
  • MyChelle Remarkable Retinal Serum
  • Pacifica Sea Foam Complete Face Wash
  • Alaffia Everyday Coconut Vegan Lip Balm

The Box: Whole Foods Beauty Bags – New Essentials Bag or Glow Up Beautiful Bag

When: Friday, March 12th

Where: Your local U.S. Whole Foods Market store (I recommend checking the facebook page of your local Whole Foods for specific details).

Price: $20

Check out our Whole Foods beauty Bag reviews to see what has been in past bags!

Whole Foods Beauty Bag

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Written by MSA


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Posted in Subscription Box News| Tags: Whole foods beauty bag | 54 comments

Comments (54)

  1. Plenty available at 9am at my WF here in SF. I only picked up the purple one since the blue one wasn’t as appealing to me (probably because I worry more about wrinkles than pimples). Still fun to have one through!

  2. Misson accomplished in Birmingham, AL. One bag each. Plenty….. for now.

  3. Mad Hippie 1/2 ounce each.

  4. Real time update WF Vienna VA. Plenty of bags out: about 30 of each. Mgr said you could only buy one, not one of each. My husband solved that problem. Got in at 7:45 because I am ancient. Seems I was the only one interested. But at last check, the manager with folded arms was guarding the display. Good luck.

  5. Just got back from Whole Foods with my two bags. The bags are cute this year. One is similar to last year in a blue tie dye pattern. The other is a purple print. I am pleased with the value although nothing compares to the first year or so bags!

  6. Heads up – I just called my Whole Foods and talked with the Beauty Dept to check that they are actually putting the bags out on Friday (in the past, some have put them out early). I was told 2 things. 1. They will be out at opening on Friday, which is at 7 am. They open an hour earlier for access for seniors and those with immunity compromising situations to shop. 2. My local WF will be getting FEWER bags this year because it is based upon sales of last year. They tried to tell WF that last year was weird, but still, they got a LOT fewer bags. I went last year and was shocked that everyone was stockpiling TP, but they all walked right past the bags! They also said they are usually sold out within 2 hours or so.

    We are expecting a big snowfall starting late Thursday, but I am hoping I can still get my bags. Oh…and it is a limit of one of each bag, so you should be able to get both. I recommend calling WF first to clarify as each seems to enforce their own rules, even though WF says it is a limit of one bag each.

    Good luck!

    • If anyone gets an extra (s) I’ll pay plus shipping : )

    • Thanks I need to call tomorrow I’m off work Friday.

  7. hmmmmm……. which one should I grab?????

    • Dr. Hauschka is AMAZING. And smells sooo good 🙂

  8. Funny, I just read this, bc I was getting ready to post that these always look so great, but I’ve never been able to get one, because the closest Whole Foods to me is 2 hours away. : (

    • Commiserating with you as Whole Foods isn’t in my area, either.

      • Same, West Virginian here. Last state to have its first confirmed Covid test, last state to get a Whole Foods, if ever. Wish I still lived in NC, I’d totally get one of these.

  9. I had run out of toner and remembered the Dr. Hauschka toner, that was in last years bag. I’ve been using it and do like it. I might run over there for the essentials bag. Purple being my favorite color, doesn’t hurt!

    • No toner this year. Great product, though.

    • I’m addicted to that toner- the smell is the best! I ordered more off Mercari!

  10. I’m curious if the mad hippie serums are full size…

    • Sadly, no. Last year I got the vitamin C and it was full size. This bottle looks just big enough for the dropper!
      I loved all my products last year, but I won’t be getting a bag this year. I’m not into hair products and have enough sheet masks to go around!

  11. I want to want these, but they aren’t really grabbing me. Previous years were better imo, but I couldn’t go

  12. These are great sets. depending on how popular your local WF is, these sets sells out very quickly. I was there 3 hours after opening and they were sold out, even any signage was gone. One year, middle of a snowstorm,I sent my husband out really early. He was able to buy one of each but he said there weren’t many left.

    • He answers every definiton of an awesome husband. Willing to go out in a snowstorm, willing to go buy you beauty bags, and willing to endure the weirdo granolahead smell of a Whole Foods store.

      (How come the employees look so unhealthy?)

  13. Do I need one or two? Heck no. Will I probably show up at my local WF early in the morning to buy 2 anyway? You bet your sweet little tushie.

    • Same here!! 😃

  14. Wow, this makes me think of last year. It was my first time going for the bags (thanks to MSA!). I popped in before work and almost walked right back out. It was the height of early panic pandemic buying, and everyone’s carts were piled up with tp and tons of food and supplies and the lines were all the way to the back of the store. It was crazy.

    Last year’s bags were great though, I’m happy I got them, although it will always be associated with the pandemic for me.

    • Me too, I was in a long line with everyone’s carts full and mine just with the two beauty bags and some peanut butter!

      • Haha- I totally remember Going into the store and seeing everybody getting toilet paper and everything else and almost nobody had the beauty bags and I was thinking he he he you have no idea what you all are missing!

  15. Maybe I will get one or both if they are still there early Saturday morning (I do my grocery shopping for the week then). Not a big enough temptation to risk crowds and make the drive two days in a row.

  16. For those interested, has some promotional beauty boxes and beauty bags. They are also having a 20% off sale on beauty purchases for the next few days.

    • Also, free shipping on orders of $20 or more.

      • I am interested — thanks for mentioning!

    • I placed the order another day. They have excellent selection of k beauty.

  17. Oh how I miss the days of the forums…I loved this time of year because it was always so much fun picking someone who was not able to get a bag and send them one. I loved our forum family and miss you all! These bags are always filled with great stuff and the bags themselves are lovely.

    • Funny, I just read this, bc I was getting ready to post that these always look so great, but I’ve never been able to get one, because the closest Whole Foods to me is 2 hours away. : (

  18. Nice variety! I’ve never bought this and now I have too much stuff. 😬

  19. To all my fellow beauty lovers this is great this is online maybe they’ll be easier to get one finally. I have very sensitive skin and I just have to give a heads up on one of the products. Please do a patch test on the Pacifica Sea Foam Wash- it sounds beautiful and you may encounter no issues but I had a horrible reaction where my eye closed and the skin puckered and wrinkled and burnt. It was so painful and nothing like that ever happened to me even though I’ve always had sensitive skin. I also never heard back from Pacifica-this was about 2 years ago. Please do a patch test to be safe. I have been able to use other Pacifica products prior to this. Hope you’re all staying safe.

    • The description above says online only…

    • As in past years, the bags are available in-store only. Sorry 🙁

    • I think I’m going to grab both online also. My closest Whole foods is only 14 miles away, so not far. But I think I’d rather just grab them off Amazon from my place instead of having to get up early to go get them in store. I may change my mind if the weather is nice in my area that day!

      • They are not online. The description says “in store only.”

  20. haha well I have to stand in line and get my shot that morning so I guess I won’t be trying for one. Otherwise I would.

  21. Does anyone know if this will also be available at Whole Foods 365 stores?

    • Prior years it wasn’t

  22. Whole Bags – Got it…On it. I will be there when the store opens 🙂

  23. Pretty bags. I’m so jealous. Not worth a 60-mile drive to me. Lucky Vitamin used to do beauty samples in a pretty bag but no more, and they were stingy with free shipping.

  24. I will be driving somewhere in the Midwest so will miss it again this year. Really that is likely a good thing. We are trying to get our house ready to put on the market and I realized I never use my sample sizes anymore now that I don’t go to the gym in the morning and then shower and get ready at work. These are always a great deal though and I still use several of the bags they come in as well.

  25. We don’t have a WF here, yet; one is going to open either late this year, or next year. So I’m really glad to see that they’re making online purchase a possibility. I don’t think they’ve done that before.

    • In store only per WF’s news release; I believe the post needs updating (my comment on that hasn’t posted yet).

  26. From what I’ve seen, while WF’s Beauty Week starts 3/10, I believe the bags aren’t available until 3/12.

    • Also, beauty bags are in store only (but the other beauty week sales can be found on Amazon). I did just confirm this via WF’s news release. MSA, can you please double check and update the post?

    • Thanks MSA for updating the post!

  27. I want to get essentials bag. I skipped last year. I hope my husband can get it for me since I am home with broken leg 🙁

    • Oh my….Svetlana7e….what happened to your leg….and I will pray for you…..

      • Ranee, thank you so much. I broke it skiing :). it was too much snow to see where I was going 🙂

  28. Ooh, I hope I can get them. Last year, there were plenty. It seemed people were pandemic shopping and ignoring these completely. But usually before last year, they sell out fast

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