e.l.f. cosmetics and Chipotle's makeup collaboration
Guac is extra and now your makeup can be too.
In an unexpected collaboration, e.l.f. Cosmetics and Chipotle have joined forces to launch a limited edition cruelty-free and vegan makeup line.
“There is nothing tastier or prettier than the combination of burritos and makeup!” Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty said in a press release. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
1 of 4 | e.l.f. cosmetics and Chipotle's eyeshadow palette
The line includes a 12-piece eyeshadow palette ($16) inspired by Chipotle itself. "The fresh spread of matte, shimmer, and metallic shades are inspired by classic Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce," the release reads.
It also features Make It Hot lip gloss ($8) that promises to deliver a plumping shine with a tint of "red-hot salsa color," the Extra Guac face sponge set ($10) and Eye Chips Face makeup bag ($18) designed to resemble Chipotle's tortilla chip bag.
Beginning Wednesday, March 10, the e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com, and on the mobile-first virtual shopping platform, NTWRK.
FYI - If you register for an e.l.f Cosmetics account you can access the whole collection now.
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Tressie Lieberman, Vice President, Digital Marketing and Off-Premise, Chipotle. “Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
Sounds spicy.
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