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FYI – Tarte Create Your Own Beauty Box Postponed

FYI- The Build Your Custom Beauty Kit from tarte, originally set to launch 6/3, is postponed (Thanks for the heads up, Lien): 

This morning, we sent a pre-scheduled e-mail notifying our tartelettes about our upcoming Custom Kit promotion.

Like many of you, the tarte family has been deeply moved by current events & the injustices facing the Black community in our country.

At a moment like this, the excitement & celebration we normally have around our Custom Kit just doesn’t feel right. We have chosen to postpone this event as we all use this time to reflect & support our local communities.

Thank you for your understanding.

Stay safe & well,
the tarte team

The Box: Tarte Build Your Own Custom Beauty Kit

The Cost: $63

The Products: 7 Full-size items of your choice.

Check out our reviews of past Tarte Make Your Own Beauty Boxes to see what you can expect.

Written by MSA


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Posted in Subscription Box News| Tags: tarte | 111 comments

Comments (111)

  1. Just got a text:

    TARTE: You’re 1st to know: CUSTOM KIT is almost here! (hint: Tuesday 6/16).

    • Yaaaaasssssssss

  2. MAC is doing a similar sale, it seems. 7 full sized items for $63

  3. Tarte is having a mini sale – 5 for $25 instead of the usual $10 each. They also have a ton of sale items and free shipping at 40. I made my own goodie bag. I imagine from the email they sent they will also still have the build your own. I think they are just trying to be respectful of all that is going on right now.

    • If that’s the 5 for $25 on sugar rush items, that’s been available since those products launched.

  4. I think right now if they would have proceeded with the sale they would have been called out for it. During these sensitive times it’s hard to say what the right thing to do is. I believe they made the correct choice especially when in the past the company has been dragged for not being to inclusive with their foundations and concealer ranges. It would be great if they would give part of their proceeds of this sale to charity. People might be right. There might be an alternative reason why Tarte is holding off on the sale. Such as looting, or warehouse damage possibly?

  5. When you start censoring comments (made three yesterday on here, MSA) that might not fit a certain narrative, it’s fairly sad. In the meantime, I’m wondering what MSA is doing for Black Lives Matter. Just saying. Take care.

    • I agree with you. They definitely censor based on beliefs. It might depends on which MSA person see’s your comment on whether it gets posted.

    • Same thing happened to my comments

      • My comments have been censored too. They were pro civil rights/BLM.

    • Same, my comment has not been posted. Pretty disappointed with MSA.

      • Same

    • I think MSA is trying to keep this site as a calm place to come for sub box/ beauty-related things. There are plenty of other places you can go to express your opinions about other stuff/ controversial views.

      • Human rights shouldn’t be considered a controversial view or subject.

      • Declaration of Human Rights, article 30:
        Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

      • Declaration of Human Rights, article 1:
        All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.

      • Nowhere is there given the right to burn buildings, steal, destroy the lives of innocent people, and terrorize the population.

      • Plenty of other comments unrelated to beauty posted just fine.

      • Well said, angel.

    • Some of my comments haven’t been posted either, and I’m against the lawlessness going on and blm’s goal of defunding the forces that protect our society from predators.

    • When MSA is allowing people to post political comments in addition to their beauty “news,” like Tarte’s in this specific case, it’s a bit like the proverbial “pot calling the kettle black.” I have family in Minneapolis who have destroyed businesses. If MSA along with so many other businesses want to support BLM, go for it, but I’ve yet to see MSA state they will, and I’ve received so many e-mails about BLM from every company I frequent, beauty/cosmetics and things that aren’t related to that. You can allow Tarte’s message to be seen and not allow comment which will turn political or post it, and reap what people will say. While MSA is privately-owned, it is also funded by our support. That’s all that I’m saying. Take care.

      • I’m sorry for your family’s loss. I agree with you whole heartedly and censorship sucks.

    • Omgosh, yes! I’m Constantly getting censored on here, to the point where sometimes I don’t even bother commenting because it’s not even worth the effort.

      • It’s other websites too, I was posting pro civil rights things on facebook and got censored. The message said they were protecting their community from spam. I had posted 2 things 2 hours apart. Got completely booted out and had to log back in.

    • Same thing happens to me.All the time It’s led me several times to stop even trying to comment or interact with the post’s.Which isn’t going to be good for business if several others end up doing the same thing. There’s already a very small window of users that are active here.

  6. Right now you can go on Tartes website and buy all the make up that would go in the kits just not at kit price what did this accomplish? Absolutely nothing except disappointed customers good job Tarte you really made a difference there !

    • OH NOOOO
      You can’t get discounted makeup. I will keep you in my thoughts and prayers.

      • ❤️🧡💛💚💙💜

    • Please re-think your priorities. Makeup is a privilege. Standing up for our brothers and sisters is a necessity.

      • It’s not working well. We’re under curfew for the 5th day straight. All l wanted was to try out the Tarte deal.

      • Standing up for each other should be a necessity everyday, not just when things get this extreme. You can be bummed about the sale being postponed and stand up for each other at the same time.

      • Hi JennWin 1980,

        I love your saying – ‘standing up for our brothers and sisters is a necessity’. Gonna use that if you don’t mind.

        Best wishes to all xx

  7. I have been looking forward to, and saving up for this since November. I too am a little disappointed but I completely understand their reasons for doing it. And I think it’s great that they’ve used their platform.
    I hope it’s not completely cancelled, just postponed a little.
    While I am disappointed, I recognise my Privilege that I have to be disappointed by this because like OP I’m in a bubble.

  8. The only thing being expressed and reflected on currently is lawlessness. Nothing productive will come of it. In fact, many neighborhoods will suffer the consequences for years to come. The original message has been completely trampled on. I don’t get warm and fuzzy feelings from companies trying to buy good will supporting a movement that has diverged into a mob.

    • I agree!

    • I agree!!

      • spot on, 100%

    • thank you!

    • I had one thing to look forward to, the Tarte sale.

      • So people dying because of their skin color is less important than makeup?

    • Exactly — nothing productive will come of the lawlessness that some police officers have gotten away with! The force has really diverged! (Devolved?)

    • Exactly!

    • Agreed, don’t fight fire with fire 🔥🔥🔥

      • I agree. George Floyd was a part of MAD DADS- Men against destruction- defending against drugs and social disorder. He was against all of this violence! He also was a part of baptizing youth in the 3rd ward in Houston, encouraging people to put down guns and turn to Jesus.

        All this violence dishonors everything he stood for.

        These companies just know people aren’t shopping so they are postponing the sales. I mean, wasn’t Tarte blasted for its non inclusive shade ranges in foundation and being boycotted for that? Did we forget that all ready?

        Living in Minnesota, I am saddened and ashamed of not only what happened but also the violence that has followed. When the looters go back to their homes, many living in the area will be left in food deserts with no options because of the destruction.

    • …but there are plenty of peaceful peacefully protesting. Not every protestor is a looter. They’re two separate groups.

      • Hi Chelsey,
        You are spot on!

    • The only thing that has ever caused real change is riots. Women’s right to vote, gay rights, labor laws, the American revolution that allowed us to be a separate country. Most of these movements were mostly quiet lil protests, but they get no attention without a showing of outrage. People shouldn’t be burning down small businesses, but there is finally attention being paid to abuse and murder by police. We WILL see reform this time because of just how widespread and angry the protests are.

      • Violence isn’t the answer. What’s going on is unacceptable and inexcusable.

      • When women protested to vote they didn’t destroy cities, small businesses and loot.

    • Absolutely agree with this

    • Couldn’t agree more, Jacki.

    • Thank you Jacki. Judge each individual by the quality of their character, not the color of their skin. On both sides of this issue.

  9. @MSA, would you all consider posting a list of subscription box companies that are black-owned so we can subscribe/support? Perhaps even indie beauty brands as well if you know of those? I figured you all would at least know subscription boxes that are! Thanks so much!!

    • I would love this, too!

    • This would be great!

    • Here’s a small list of BLPOC owned boxes I’m sure there’s a lot more. I’d love to see these boxes get some love.
      The Beem Box
      Dapper Black box
      Hello Mama Box
      Little Black Business box
      W.E.V Arrived
      Ujamaa Box
      Homemade Luxe
      Bloom Beautifully
      Color Grind
      Just Like Me
      My Lit Box
      Cloth and Paper
      The Pose Box

    • I commented with a list of some maybe it will be posted soon.

    • For beauty boxes, Tribe Beauty Box & Cocotique are 🙂
      For hair boxes, Curl Kit & Curl Box
      I believe there’s another box called Brown Sugar that’s been reviewed on MSA too.
      Unfortunately, that’s all I can think of 🙁 I’ve always wished there were more, and was so sad when Onyx Box & Essence closed up.

      While definitely not an all inclusive list, to start, Beauty Independent provided a list of 100 black-owned indie beauty brands here:
      beauty independent . com/100-black-owned-indie-beauty-businesses-to-buy-from-right-now

      • Thank you for that Luna! I appreciate the indie brand list website especially. Allure posted one but it’s only like a list of 24. I’ve been researching all day! And it’s true that it’s difficult to find many subscription boxes that are. Hoping MSA will help us out!

    • The Beem Box
      Dapper Black box
      Hello Mama Box
      Little Black Business box
      W.E.V Arrived
      Ujamaa Box
      Homemade Luxe
      Bloom Beautifully
      Color Grind
      Just Like Me
      My Lit Box
      Cloth and Paper
      The Pose Box

      • Thank you so much, Anna!

    • Love this idea! Yes, MSA, please!

    • If anyone loves Universal Standard they are donating all proceeds from today’s sales to N A A C P.

      • Oops today & tomorrow

    • Journeebox by Kevia. Her boxes are beautiful and amazing and so gorgeous, and the customer service is fantastic too.

      • There’s also BLK Box that is curated items from black owned businesses. I would love to see a list of subs with here with links and have them donate proceeds for a day a week or something too.

    • Thanks for this suggestion Rena! We’re working on this now and we appreciate the lists people have started in this comment thread. Please let us know of any boxes/companies you want to include! Thanks again!

      • Thank you MSA! Sorry for the delay, Please also include Aroma Reveal Box, Jersey Shore Cosmetics, Copacetic Cosmetics! <3

  10. As someone who lives in Minnesota I applaud the companies who are not only acknowledging the situation but are willing to take a stance and what action(s) they can. I understand the frustration and disappointment people may be feeling right now. We all look for a little pick me up during this time as we are faced with the pandemic. As someone who works in healthcare I can relate to feeling burnt out and needing a pick me up to help get through the day. It’s my hope that together we all can find ways to not only get through the pandemic but to work towards justice for those who can no longer fight. I believe (maybe naively) that all of us can find ways to help one another and lift one another up every day. Sometimes without even knowing it. Reading these comments, for example, helped lift my spirit up for the most part as I saw the compassion and desire to help in whatever manner people can. Stay safe and healthy everyone.

    • Amen!

  11. There are so many companies with blank screens today online. No chats, no buying….

  12. If you think this is inconvenient, try getting blown up because you live on Dynamite Hill.

    • This. And thank you.

      • Absolutely!

  13. I appreciate their stand.

  14. I think the idea is good and I applaud them. I know some comments think there is an underlying reason for this. Maybe- maybe not. I choose to believe they are making a stand to stop their business and reflect on what is going on.

    To those who say a sale would “help them take their mind off things” I would just say, that is, in large part, the problem. We take our mind off problems by buying something new and shiny. It is human nature, and sometimes even healthy, to take our mind off of our problems. But today is a day for reflection. A day to consider how we as a collective, and I as an individual, go through life. Consider that for all my blessings there are those with none. And ask yourself “what can I do to be a part of the solution?”

    And I will not judge you if you don’t or if you just really need a break from it all, but please try to accept what Tarte is doing at face value. And know that there will be another day for the Tarte sale.

    Love and respect to you all- MSA is a blessing to so many of us. ❤️ 🧡💛💚💙💜🖤

    • THIS!!! 🧡💛🤎🖤🤍

    • Yes!!

    • Beautifully said. Thank you for your compassion.

    • Yes.

    • Thank You ❤️🧡💛💚💙💜

    • Thank you! I wanted to say something but I would’ve been far less kind to those saying their make up deal is more important then paying attention to you or helping with what’s going on right now.
      And for those saying it’s all violent and violence doesn’t change anything unfortunately violence is almost always what does change things and most of the protests are peaceful.

  15. this is a great idea…I mean with all this crap going may not even receive your box in the mail…better safe..

    • This isn’t Mad Max: Fury Road. You’re going to get all your things in the mail.

      • Rightttttt 😂😂😂😂 oh no the looters are going after the beauty boxes!!! 🤯😱🏃‍♂️🏃‍♀️🏃‍♂️🏃‍♀️💥💣👌🏿👌🏿👌🏿👌🏿👌🏿

  16. This is a really classy and commendable decision. Thank you, tarte. I was looking forward to the sale, but I am happy to wait and will be pleased to support your brand when it’s rescheduled.

  17. Thank you for using your platform tarte.

  18. I am disappointed because with all the depressing problems going on right now I have definitely been looking forward to a tiny bit of self care thru some online purchases. I think it would have been a great idea to do the sale anyway but donate to charity. Perhaps they have been looted or the warehouse is in a dangerous area as others were wondering.

    • Think about the people that work there. There are people, particularly people of color who work for these companies that are hurting right now- badly. Today is a day of reflection, and you should focus on something other than your cosmetics.

      • Kate, There are people who work for these companies that are hurting everyday, not just today.
        Your rudeness towards others who don’t “focus and reflect” on what you deem appropriate doesn’t help anything either.

      • Just another way to say “All Lives Matter”.

  19. okay, tarte. stay safe.

  20. How does cancelling a beauty bag help anyone? Their purpose is to make and sell good products to those who freely choose to purchase. I am disappointed in their decision.
    Another commenter mentioned that possibly the Tarte warehouse was looted; I have also wondered about that. There must be a more sensical reason than “using this time to reflect” for cancelling the beauty bag. Are they endangered by the looters?
    Stay safe everyone!

    • If they proceeded they would criticized as tone deaf. They are making a statement and also allowing their employees time to support their community and reflect and are encouraging their customer base to do the same.

    • It’s pretty clear they thought that the excitement and celebration that they would usually pump out over their promotion didn’t feel right to them. That is their decision, and I applaud them for it. I understand you might not feel the same way, but they stated plainly why they postponed, so to question why it would “help anyone” makes me think perhaps you didn’t read that.

  21. I think this is a great way to use their platform to spread the message.

    • agreed!

  22. I think they could still have the sale and send a message as well about what’s going on. The protesters have really disrupted our town with looting, violence, etc

    • Ah yes, because makeup at a discount is vastly more important than systemized oppression and racism. Apparently you did not get the message that Tarte was sending.

      • I was trying to say that with the pandemic and all the violence that’s going on its nice to have something fun/exciting to look forward to. It helps keep your mind off of things going on. Like FFF has been having tons of sales during this pandemic. IMO they could have still done the promotion and sent a strong message about the injustice as well

    • I agree with you 100%. I think if they would’ve participated in the black out days like other companies it would’ve been more of a statement. But their website is still up and running and they’re making sales like usual so why postpone a big event. It seems like they’re real concern was not enough people are paying attention and they were afraid that their sales will be down during that promotion.

    • In my town (and most cities in the US), it’s the *police* who have seriously disrupted things with violence (including widespread and indiscriminate use of tear gas) against peaceful protesters. Messages don’t mean anything unless they’re backed up with action. Postponing this sale is a (good) start; I’d love to see tarte also donate a portion of sales to causes that support Black communities.

      • In 2019 89 police officers have died in the line of duty. Not all cops are bad. If you’re out past curfew and told to go home, then go home. Peace.

  23. I’m glad they’re doing this. Most of the corporate messages are thinly disguised ads but they’re postponing something they would be making a profit from to speak out against injustice.

    • I could not agree more and really impressed with them for doing this.

    • absolutely agree!

  24. Seems like they could have better used this time to put good use from the proceeds of this sale…

  25. Absolutely love that they’re doing this. This is how a company uses its voice.

    • This is what I was thinking

  26. I feel a little guilty because I sit at home in my own little bubble mostly unaffected by things happening (other than increased work hours). While I would have definitely received some joy in this I completely understand why they are postponing. The few subs I receive and the one-time boxes I am purchasing definitely bring a little joy during this time.

    • It’s understandable to feel a little down when something that would have given you some temporary happiness is instead postponed. I, personally, do not feel that, that is a shameful feeling to have. The way you expressed it and yet still emphasized your understanding as to why this was occurring is something that many people are feeling right now. I’ll admit, I was looking forward to it. As someone in Minnesota who works in healthcare I can relate to looking forward to something and then feeling disappointed when it doesn’t pan out. But I’m very grateful when I read statements like yours. It really gives me a boost of hope and is a wonderful pick me up. I hope you and yours are staying safe and healthy.

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