Birchbox Price Changes – Details on the New Tiered Pricing
FYI – Beginning March 25th, Birchbox is updating their pricing structure and improving their box experience. If you are a current subscriber, this change in pricing won’t impact you until June 1st, and if you are an ACE, you keep the $10 a month cost as long as you maintain your ACE status.
Here’s a chart to better explain:
And more details on what’s changing:
Why is the price going up?
We are in year nine of Birchbox and this is the first time we have ever raised our prices. This allows us to offer you an even better experience in a way that’s sustainable for our business. We’re bringing you exciting new samples, more ways to customize your monthly experience (higher-value options for sample choice, more curated boxes, and a brand-new feature called Swap for Points coming in June), plus improved personalization, faster shipping, and special surprises along the way.
I already paid upfront for my subscription. What does this mean for me?
If you’re in the middle of a subscription you’ve already paid for upfront, your new pricing will take effect upon auto-renewal when your subscription is up. You will not owe us the difference.
How does monthly billing work?
Beginning in June, all subscribers will be billed monthly on the 1st, beginning with your subscription renewal. For example, if you have a 6-month subscription that ends in August, you can expect to be billed your new rate on September 1st.
You can still choose 3, 6, or 12 month options, but you’ll be billed incrementally instead of all at once. If you opt in to one of these plans, you can either opt out of auto-renewal or cancel within your last month. Monthly subscriptions can still be canceled at any time.
If I unsubscribe now and then sign up again later, can I still get the lower tier pricing?
You can only get the current subscriber pricing by remaining an active subscriber. If you unsubscribe and resubscribe later, you’ll pay the new subscriber pricing. Aces (current and future) will always pay $10.
FYI – the last day to secure the current pricing is March 24th – so you can sign up for an annual subscription at $110 to lock in the low pricing for a full year.
Check out the letter from Birchbox founder Katia Beauchamp to learn more about the changes.
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