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Curious about how ipsy glam bag designs come to be? We got the behind the scenes details from their design team for you!
They start designing way earlier than you might think. Right now they’re working on the summer 2020 designs!
The first round of designs may include up to 16 very different options. They make samples of all the design options and narrow it down to pick the best of the best with the creative team.
After they pick the best design, it's time to focus on the details. The design team tweaks the colors, materials, and feel of the bag until it meets ipsy standards.
This is the original design for the January 2019 Glam Bag.
What do you think of the design process? What's your favorite bag ever from ipsy?
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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16 options and *this* was the best design of them all? 😬 Of course everyone has different tastes, but this bag immediately went into my give away/donate pile.
Anyway, this was interesting! I think it would be interesting to know more details. How many designers are there? How do they choose, and do they select the theme before or after the design? I also agree with others that it would be fun to be able to vote on the design, even if it’s at least once a year.
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Monica
Thanks for the post Liz. Like other people have mentioned I thought Ipsy got their bags from some type of wholesaler and stamped their name on it. I am excited each month to see what the bag will look like.
My favorites are the Halloween bags. I’m currently using the December 2018 which is also great.
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Kay
March 2017 was my fav…a nude pink with a pink and black cross stick on one side, and the top folds over. It’s the only ipsy bag I’ve ever kept, actually.
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Cathy Spicer
Super cool to get a sneak peek behind the scenes. I love the majority of the bags. My favorite characteristics are 1) top zipper, 2) larger the better and 3) a FUN zipper pull. No matter how the bag looks, it’s a great wrapper to the gifts within!
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Amberlyn
Thank you for this post Liz! It was really interesting to find out the process behind the bags…i had no idea so much thought goes into it and that they are made by ipsy for ipsy! I think one of my favorites was Gudetama <3
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Liz Cadman
Glad to hear you enjoyed the post! Gudetama is one of my all time favorites, too! 🙂
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Charlotte
I have so many favorites! But I would have to say my #1 is the gold sequin with the black tassel and black on back of the bag!
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Anita
I like the bigger bags to carry in my purse. I’m not crazy about the design but the black & white one where we were given colored markers to decorate it ourselves is one I carry a lot just because it’s a bigger bag. Also I like the ones made from vinyl like material because I can wipe them if they get dirty on the outside. The red Halloween one was pretty & I loved the clear one we got many months ago.
I really wish Ipsy would offer the option of receiving a bag or a 6th item. I’ve got way too many bags sitting in a drawer with samples stuffed in them
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DawnS
These comments are hilarious. So much spite over a simple puff piece. They were just trying to round out the experience.
Funny how some think we all shouldn’t be yes men but then they had actually nothing to point out about the short article they didn’t like only they were “underwhelmed”. Pretty lame.
My fav’s were Gudetama and the passport.
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Julie
My favorite is the clear bag with the popsicles on it. I use the bags to group together and organize samples. Being able to see through the bag makes it easy to find a particular item .
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Apricot
Oh, that’s one of my all-time favorites too; I carry it in my purse so I can see and get to what I need quickly. I also recently began organizing my stash by grouping them together in the extra makeup bags and boxes.
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Cat
Favorites: Galaxy print, Valfre Halloween print, ticket shaped bag, the ikat style printed canvas one, the Breakups to Makeup canvas bag, the one that looks like an envelope with the heart on it (nerdy one), the passport one, Gudetama, and then very simple ones like this month with a clean print that looks polished in a tote without a ton of clash, a tassel, sequins or some weird material.
My least favorite is probably anything with sequins, or that horrible garish yellow one with the tassel from this year etc. The sequins seem fun in theory but they break, get dirty, and don’t look as nice quality. I want it to be cute and durable.
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Liz Magu
My favorite is a halloween one from a few years back. Was pink with black print all over it. Second was the butterfly one.
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Jess
Back to the question that was asked in the review………
My favorite was the butterfly one last spring (I think April 2018). I’m one of those people that has pink EVERYTHING (kind of a signature color sort of thing) and I’ve always been inspired by the symbolism with butterflies so that was just a PERFECT bag for me.
I’ve loved and hated many of the bags over the several years I’ve been getting Ipsy, but it’s always interesting to see what bag they’ll do next.
I also agree that I would love to see more of the design process and even some of the failed options for each month.
My one suggestion for Ipsy is that I wish they would switch up the size/dimensions of the bags a little more frequently. A lot of the ones I use most are the ones that are “different” in size/dimension.
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Marion
“I wish they would switch up the size/dimensions of the bags a little more frequently.”
Great suggestion! I agree.
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Tara
I had no idea the create them in house either like a previous commentor noted they thought it was contracted out. I love the Gudetama one also and the Sept 2018 one. Looking forward to some unique ones this year.
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Lesly
This is pretty cool. I knew they set them in advance but not THAT far in advance, cheezus! Also, my fav so far was probably the one that came with the markers. Such a cute concept.
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Bonnie
My fave was definitely Gudetama. So much so that when I lost it, I was so sad that I bought another one off Ebay.
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Amy
This January bag was not impressive nor did it seem wintery. I liked the Gudetama bag and the passport one. Of course, others may disagree.
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katie
My favorite bags were the Gudetama bag and the Halloween bags. And I liked reading about the design process.
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Bee
Sept 2017 is my fave. The only one I’ve held onto really.
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JennR
Huh. I never realized they had them designed in house…just assumed they were generic ones they contracted and had their name stamped on. I guess I assumed that because the bags never feel that unique or well designed. I struggle to give them away month after month. I like to use a larger makeup bag with two compartments or an inner pocket. Judging from the amount of these I see at thrift stores, my only concern is that they will just add to clogged landfills when people tire of then.
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Bran
Women’s shelters like these because they can make on-the-go toiletry kits. I mail mine regularly to Project beauty Share.
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Twyla
That is a great idea, thanks for sharing! I end up with so many bags I won’t use and can’t always give away to family or friends.
As to favorite bags, I liked Sep 2018 and loved Oct 2018. The rest I either gave away at Christmas, or are still in a box piling up.
Victoria
Wow, I’m so glad you shared that! That’s amazing, I’m saving that on my browser so I can start sending products and bags to them.
Tammy
I’m torn: I loved the passport stamp covered one from May 2018, adorable Gudetama, and the admission ticket. Hoping for some great 2019 designs, wasn’t very impressed with 2018’s.
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Amy Oravec
Yes, Tammy, we have the same taste!
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Toni Marie
My favorite bags were the Halloween 2017 and 2018 season… along with the December 2018 bag… the bags are cute and good for gifting…..
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Julia
So the next time one of them says on Instagram, “I picked theme XYZ for this month’s bag, because I’ve really been feeling XYZ *lately*” (as one of them did at least once, I recall) we’ll know for sure that she’s full of it.
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Wendy
Might be a good idea for them to narrow some designs down, month’s in advance of course, and let their subscribers vote to pick the final bag. Could be fun.
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Lb
I love that idea! 👍💡☑️
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Kc
It’d be cool if subscribers got to vote on one of the undecided bags (like customer selected bag month once a year).
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Kristin
This is one of my favorite bags!
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Val
I really like this one too! I’ve kept a few for me and the rest I use for gifting.
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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.