Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
My Subscription Addiction – A Look Back Over 5 Years!
Thanks so much for spending the day with us celebrating 5 years of MSA!
Want to get nostalgic with us? When the site first launched it looked like this...
I think it looks better now that I'm not the one doing the graphics, don't you? 🙂
And here are some site stats:
Since we launched in 2012, we've published over 10,000 reviews!! (Thank you to the entire MSA review team for helping us hit this milestone!)
On January 27th, 2013, we launched the swap site. (Thank you to all our beta members who tested out swaps with us and helped make it what is is today!)
Since the swap site has been live, over a million items have been listed for swaps! (And there have been over 100,000 completed swaps!)
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Join the Conversation
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This site filled a huge need that I didn’t know I had. Like everyone else here, I eagerly await the daily sizzle! I love reading reviews, and I am often entertained by the comments (aka the bitch boards). Because of MSA, you’ve introduced people to products they fell in love with; helped a few small companies flourish, and created a space for those of us who didn’t know there were so many others like us. Thanks and Happy 5th birthday!!
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Sharon in SE TX
Congratulations! I haven’t been here very long, but I love it.
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Vik
In five years, you have grown from a small start-up site into the best subscription box website there is. By far!
Through your excellent review process and by expanding your horizons, you are likely responsible for the success of many small business subscription box companies.
A notable book could be written about your unique experience as a niche business, seriously.
This post sounds a bit gushy, but I mean every word.
Thank you for your fairness, honesty and hard work, MSA.
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Mary
This is an addiction but a good one . I look forward to reading everyone’s post and over a cup of coffee see what specials are in store I feel like I belong to a group where pretty much we all have a lot in common. Thank you for making this possible for me you guys are the best!😘
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Heather
I L❤️Ve MSA!!!! Thank you for all the reviews and the insights on the best deals.🦄💄🎉🎈📦🛍
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AAC
Congratulations! Love this site!
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Lisa
Happy Anniversary!! Congrats on doing such an amazing job and for all of your hard work! Thanks to all of you!
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Lisa@UppercaseBox
Liz – You should feel SO proud of this amazing site you’ve created. The biggest congrats on all your hard work!
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Jessica
Thank you for all the hard work you do, Liz, Eric and MSA team. It is so appreciated! And thanks for maintaining an open minded, respectful tone in your reviews–it sets such a positive tone for the comments and swap site!
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Emily
Yay, happy anniversary! Thanks for all you do.
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Zo
Perfect gif! You guys have come a long way in 5 years. My life is more enriched because of this site and all you guys do. Thank you!
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katie
I 💜 MSA!!!!!!!
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Marcia
Thank you both for the amazing job you do!
We appreciate all the time and effort you take – and the quality of your posts.
Not fake news here 😹
🙂
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Andrea
Liz, Eric and the whole MSA team,
Thanks for such a fun site! I visit daily (usually several times) and love your reviews and updates. I get a lot of joy from MSA! Keep up the amazing work!
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Jody
WOW. So young and so much more to come. Looking forward to it.
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Alta
Thank you for all your hard work! Happy 5 Anniversary and many, many more to come!!
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Khaleesi
🥂Cheers!!!🥂
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vane
CHEERS!!!🎉🎉🎉
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Lia
Happy Anniversary! You have made so many people happy and happier because of your site. I truly appreciate all that you do for us. Thank you very much! Cheers to many more years and boxes 🙂
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Airian
❤ Happy Anniversary!!!❤
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Merlisha Mathews
Love seeing how much this site has grown. I check it multiple times a day and now how a subscription addiction myself 😅. Congratulations on five years and cheers to many more!
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Janie
MSA used to pop up whenever I would google spoilers for a certain box, but I had no idea it would become such an everyday part of my life at that time! Thank you so much for all you do and happy anniversary!!!!
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Cristina
Happy Anniversary!!
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Veronica
CONGRATULATIONS! I love this site. I had a massive heart attack at the age 38 , i have had 6 heart surgeries and have a total of 6 stints in my widow maker aka LAD. Before all this happened to me I worked 16 hour days and after it happened i wasn’t able to work , I fell into a deep depression. Sounds crazy but I found this site and started ordering boxes and reading comments and it took my mind off being scared all the time of having another heart attack. I look forward to my boxes , it’s silly but it gives me something to do. I could say so much more but this site sometimes means more than just finding good stuff. Thank you Liz and to everyone who reviews and comments.
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Michelle
I have been in a very similar situation and this site has helped me greatly as well. Thank you Liz and everyone else who has contributed to this wonderful site! Happy Anniversary, MSA!!
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Cortney
Hope you’re doing better these days Veronica! I also find that the little surprises you get from a box can make you smile and take your mind off “life” for a while. Cheers!
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Neha
My folks back in India know about this site and how I’m addicted to MSA and the whole swapping thing.😂
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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.