Posted by on in Birchbox Spoilers, Subscription Box Spoilers | Tags: | 57 comments

Birchbox May 2017 Sample Choice Spoilers + Coupon!

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We have the sample choice and curated box spoilers for the May 2017 Birchbox! (Sample choice will open on April 27th.)

The sample choice options are:



And here is the April 2017 featured box:

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It includes:

If you are a Birchbox Beta member ($15 a month), you can pick from one of the Spotlight boxes as well:

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Spotlight On Curly Hair: Embrace your natural hair texture with these styling solutions that help you spiral into control.

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Spotlight On Color-Treated Hair: You’ve already found the right hue for you. Now it’s time to care for your color.

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Spotlight On Dry/Damaged Hair: The new meaning of SOS? Save Our Strands! These restoring products are here to help.

What do you think of the sample choices and curated box? Which one are you picking this month? 

If you haven’t signed up for Birchbox yet:

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While supplies last, use coupon code STRETCH to get a FREE Smashbox Cosmetics Indecent Exposure Mascara with your first month of a Birchbox subscription!

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Birchbox is $10 a month. Check out our reviews of Birchbox to learn more about this monthly beauty subscription box!

Full Details: Free full-size Smashbox Cosmetics Indecent Exposure Mascara available with purchase of a Birchbox rebillable subscription. To redeem, enter code STRETCH in Promo Code field at checkout. Your gift will ship with your April Birchbox. Valid for first-time subscribers only; offer cannot be combined with other promo codes. Offer valid while supplies last.

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I have a feeling like in the next year or so bb will be geared toward the men boxes and not so much this box..the guys just seem to have over all better items and sizes of them..imho

  2. I’m super bummed I didn’t check the curated boxes! For me & my curly hair, both curly & dry hair boxes would have been a good match.

    I’m trying to see if I can switch out my box since it hasn’t shipped.

    I bought into Beta for a year because they made me a good offer, and for the past 5 months I’ve been happy. But like everyone else I’m not crazy about this month’s options.

  3. I’ve had BB for a while and have been continually less and less impressed. My first box was fabulous, but it was their anniversary so I think they went the extra mile on that one. I was hoping to get in on the beta box, but no luck. I think I’ll choose the Mac strobe cream and see if they can get the other 4 right for May; if not, bye-bye Birchbox!

  4. I am relieved to hear that so many others are NOT excited about the choices or the curated box this month. Misery loves company I guess. I really wish they would step it up – maybe add more questions to the personal profile. I haven’t been truly excited since January.

  5. Aww crap, I just subscribed because of the photo still up on the BB site where you can click to sign up, with the Benefit they’re real lipstick, Tata Harper resurfacing mask, Cicipar, Amika, and Bumble and Bumble stuff, the same photo that is at the top of this post, thinking that it was the stuff that would be possible to get in May’s box, and now I am super sad because I kind of don’t want any of the stuff listed in the choices, premade box, or spotlight boxes, NONE of it, not one thing. The only thing that would be not a total let down is the strobe cream, but that’s just because it’s MAC, i don’t even use highlight of any kind what so ever. I may just have to cancel already before even getting my first box.

  6. Not excited about any of it. Not the curated box, not any of the 3 sample choices. I will be letting Birchbox decide what to send me. Not ready to cancel because of a crap box, but not too thrilled with the choices either.

  7. So this would mean BB is now an authorized retailer for MAC? It’s in incredibly tightly controlled brand sold in a limited few retail outlets. Curious if they’ve become a licensed retailer.

    • I was wondering the same thing, but then again, I do believe that Ulta is about to start selling MAC too.

    • Birchbox added MAC to the brands they carry several months ago.

  8. So glad I canceled BB. Really rare for me not to like even ONE item in the sample choices or the curated box, but then I’m not into sunscreens or tanning.

  9. I hate all of these choices. Boring, boring, boring. Time to finally unsubscribe.

  10. I was just wondering can anyone tell me what the difference between an illuminater and strobe cream? Thanks

    • The name. MAC calls it strobe cream. It’s marketing without meaning.

  11. I actually love the self-tanner, but I am no longer subscribing to Birchbox due to the repeat stuff and small sample size. Part of me is just kind of sampled-out, where I have sampled so many things that I get pickier and pickier as time goes on. I’m grateful to Birchbox for introducing me to a few of my “go-to” products, but to me it doesn’t hold its value anymore. I’d prefer a Target box where I’ll use all the stuff because it’s practical and the cost is lower but the value is higher.

  12. This will be my last BB. I’ve been with them for 2 years now, and I can see while someone that wants lots of small skin & hair care & vials of perfume samples might like them. I have tried it all and found a way to manage my oily skin. Messing with that makes me look like a grease bomb OR too matte-I still like to glow. I have not liked their perfume samples, and tiny vials are usually free elsewhere. I really want to try fun makeup and would be happy if at least 2-3 items were makeup, but at most there is ever 1. I’m happy I tried it out, and happy this is my last box from them! The only sub I still have and enjoy is ipsy (because-makeup & polish & cute bags is what I want!) I don’t miss the BB5 box or Walmart boxes I used to get.

    • I wish you could pick 2-3 of your samples each month from a lineup of like 15-20 options!

      • April, that would make too much sense!

      • YES!! It would be nice to be able to pick a little more, but also still get a couple of surprises 🙂 I get BB and ipsy and I like both.

  13. Cancelling nothing interesting or fun or anything​ I want. I signed up for beta but nothing​ in any if the boxes looks fun. Just boring.

    • Yeah, I just cancelled too.

  14. I’ve got my first Birchbox this month, the curated one. And I’m super happy with Vasanti moisturizer, Benefit lipstick, and Tocca parfume (also the Smashbox eyeshadows bonus). All samples are tiny, though, still was very good box for me.

    I see the coming box and it’s upsetting. Definitely will not go with the sample choices — total bummer. Neither with the surprise box, I heard it doesn’t match your profile quiz at all, risk is not for me. And the curated one also is not that great. 2 sunscreens in one box, really? The Clarins one has dimethicone on the FIRST place. That trash is not safe for your health. Mac and Ouai seems appealing, but does it worth it? Still have time to unsubscribe, will seriously think about it.

  15. Horrible choices

  16. My sub is up in June and I’m over Birchbox. I’m tired of tiny samples that are half empty- Coola is notorious for this. And with summer coming there will be products that I have no interest in. There will be no regrets when I cancel. And interestingly I just received my email about Beta yesterday. That one is a big – NO.

  17. Just cancelled. It felt great! That $10 will be much better spent elsewhere.

  18. Not too excited this month. Even being a beta member they have nothing for my lifeless, oily hair. I don’t know if i’m ready to give up on BB yet.

  19. My monthly struggle with Birchbox: I really am not WOWed very often anymore, I don’t know if this is worth it for me. But it’s only $10 a month and the surprises can be fun when they aren’t boring or terrible! But over the course of a year that’s enough money to be significant.

    I like the MAC strobe cream (and I don’t think I’ve ever gotten a MAC product from Birchbox before) so that’s good at least.

    The curated box this time is not impressive to me. Mascara (BLAH) and 2 sunscreen products (I have sunscreen samples galore left over from LAST year’s Birchboxes as it is). As a brand overall I don’t love Manna Kandar and we see it a LOT in the different boxes. I do like that wave spray a lot, I got it from Sephora last year I think.

  20. I signed up last month for the smashbox palette (so worth it) but I was a subscriber for more than two years back when they had the review for points system. This month the curated box looks terrible. The hair stuff I have tried and does nothing for my dry wavy hair BUT the strobe and tanner are both paraben free and haven’t amazing reviews. Has anyone used the tanner? The reviews are phenomenal online! I might have to pick a self tanner for the first time in my life lol

    • I sampled the tanner about a year ago. It works really well. But for some reason my skin would smell super weird overnight while it was on. I can’t even describe the smell and it was probably the product and not my skin. But it wasn’t pleasant. I would be paranoid that I smelled bad the next day. But none of the reviewers seemed to notice the smell so maybe it was just my nose.

  21. April was my last box with Birchbox after 4.5 years… things have just gone too downhill. I get, based on their media comments last year, that they’re not too invested in the subscription game anymore. So I think that’s why the samples get worse, less innovation and discovery, and no matches to profiles. It made it pretty easy to break up after such a long-term relationship with their sub.

    On a positive note, I’ve now qualified as Sephora Rouge now that I shop at Sephora instead of BB 🙂

    (maybe they should take those kinds of things into account before alienating subscribers, also).

    • Do you get the Sephora Play! box as well? I’ve been getting it for a while now and I absolutely love it! It’s all high-end products and if they send you a fragrance sample, it’s on top of the five or six you already get it…it doesn’t count as a product like the lame, tiny BB perfume samples do. Plus you get 50 bonus points every month when you redeem your card. Best high and box IMO for $10!

  22. I’m seriously Manna Kadar’ed out. No more. Please. Between the different subscriptions, I always get at least 1 or 2 Manna Kadar products each month. And frankly, I don’t think they’re that great.

    • Right? Like why is this brand still a thing?

    • Totally agree!! I just got one in my LuxePineapple Post this month, at least it’s a new product I haven’t received before vs that damn eye shadow/bronzer duo or whatever that I had three of and couldn’t give away. I’m sick of the brand, and Coola, I had Birchbox for 6 years and quit about a year ago and don’t miss it at all. I got Coola a ton and didn’t care for it at all.

  23. For the first time in years I am ready to let Birchbox go. It makes me sad because I have been with them for so many years but it’s time to breakup. 🙁

    • That sounds so sadly romantic lol.

  24. I want to love Birchbox, they are such a staple for the sub industry. I had Birchbox for 3 months and just cancelled. Product profile match was non existent. For the beta boxes, which I briefly considered signing up for for better matching, where is the option for the normal and/or fine hair group? Everyone else is covered. The same issue I was having with my monthly boxes…..insert sad face….

  25. I am a beta member right now, but I’m not sure if I will continue it after this month. I used the pick one, skip one option in April and ended up with a pretty good box that was worth around $40. However, I think I would have been just as happy paying $10 for last month’s curated box. This month’s curated box doesn’t really interest me at all. A couple of the spotlight boxes look ok and at least they all come with a bonus sample or two. The Living Proof product looks interesting too. I have been wanting to try out different hair products for air-drying. So if I end up picking the Living Proof sample, I’ll pay $15 as a beta member for something I could have paid $10 for. I just don’t see the beta version lasting too much longer.

  26. Does anybody know how to get the Magic Inside box they show in the mascara photo??

    • that was April’s curated box. I don’t think it’s available anymore. And if you sign up in April, it doesn’t mean you get that box. 🙁 I signed up in March because I wanted that box, but they don’t allow you to select what you get for the first delivery. I’ve cancelled after this month.

    • I have the box. I can put it up for swap for you if you’re interested.

      • yes I am!

        • I just listed it and put “for Pamela” in the description.

    • You still have a few days to sign up and get the April box, I just saw on their Facebook. You won’t get the products pictured (though you may get 1-2 of the same items) but you will get that box.

    • You can purchase the box for $10 if you’re a Birchbox member already.

  27. Not impressed at all. They need to include more makeup instead of all these hair products and UV protection stuff. I’m giving it one more month and if things don’t improve, I am canceling.

  28. I’ll admit I have a lot of products already, but these seem pretty pathetic compared to other options. I love Birchbox’s LE boxes usually, but the sub boxes…meh. I just cancelled after only 2 mo. So much sunscreen, tanner, and bronzers. If they must do sunscreen, at least have it be Drunk Elephant like Allure is doing.

    • I agree. I actually just made 2 separate purchases over the past couple of weeks that included LE box as well as some of their value sets and exclusive sets. But just cancelled my sub this morning after only 4 months….

    • What is the LE box? I don’t think I’ve ever heard of that, or maybe it’s an abbreviation and I just don’t realize it.

  29. 2 sunscreens, another highlighter, and a mascara in the curated box? Oh boy all the things subscribers love!

  30. That doesn’t look interesting. The mac samples you can get them dor free when you check out at a mac cosmetics website. Birchbox quality is going down!

  31. I only joined Birchbox a few months ago and I’m already trying to decide if I should cancel. I had bad luck with product match vs. my profile the first month or 2 so I’ve been getting the curated boxes the past few months so at least I know I’ll enjoy and use some of the products. But the samples seem so small and underwhelming when I get them. This month’s curated box doesn’t thrill me either but at least I know the small size sunscreens would come in handy in my bag or while traveling (but overall I agree….snooze and overdone this time of year). And I would kind of like to try the Ouai since I’m trying to find a good wave spray to help give my hair some volume. The other two samples will likely go into the Bermuda Triangle of samples never to be seen again (the reviews on the mascara are pretty bad and I suffer from raccoon eye syndrome so I’m extra cautious). But I’m REALLY glad I’m not paying more as a Beta member because this month none of those boxes fit me at all since I have fine, straight, oily hair that I don’t even blow dry let alone style often so there is minimal damage. Ugh. I’m pretty sure Birchbox is my next box to get the axe….

    • I decided to pull the plug….bye bye Birchbox. 🙁

    • I’m in the same boat. I’ve only subscribed for a couple months, but both boxes I received so far were the complete opposite of my profile. There wasn’t a single usable product for me. They are such a letdown. None of these products look good to me. I think I may cancel and put that money toward a 2nd Ipsy bag.

  32. I’m a little irritated with the Beta choices. I’m a Beta, and for April I picked the oily skin box. I did get that peach/ gray colored box. My problem is that for this month the samples for th

    • For the Beta looks like larger samples! My April Beta skin box was ultra tiny samples. For the $15 I would hope for larger samples, but my experience says other wise.

  33. I am liking the “Magic Inside” box shown above — SO much better than the actual boxes I’ve received recently.

  34. Snore

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