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Adidas: Avenue A Subscription Box Poll!

Liz Cadman
ByLiz CadmanAug 4, 2016 | 105 comments

Screen Shot 2016-02-09 at 4.25.20 PM

Avenue A by Adidas
4.5 overall rating
37 Ratings | 8 Reviews

Adidas wants to poll My Subscription Addiction readers about what you want to see in future Avenue A by Adidas Boxes!

Currently, Adidas is sending out a pair of running shoes in every box. Do you prefer to get running shoes in every box? Or would you prefer to get lifestyle shoes instead of running shoes once in a while?

Examples of lifestyle shoes:


[yop_poll id=”27″]

More about this box if you want to sign up: Avenue A by Adidas Box is $150 a box and ships once every three months. Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel, and accessories) selected by celebrity curators who exemplify style, fitness, and performance.

Check out my Avenue A by adidas Box reviews to learn more about this fitness subscription box!

Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel and accessories) selected by celebrity curators who exemplify style, fitness and performance. Box ships once a quarter. A New box will be released quarterly, sometime in March, June, September, and December. When ... read more.
Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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I would like it if they alternated a lifestyle pair with a running pair per box , or gave you the option of one over the other.

I would have preferred more wearable clothing! Although I didn’t buy this box because I’m a runner ( only sometimes :), i expected more practical items:
•••The leggings/tights that are included are Definitely athleizure, and not active wear – this sucks. I really wanted performance oriented gear –
•••the sweatshirt would be awful to run in. Why not include a zip up jacket or layering item (again – practical!)
••• if not a legging (performance legging!!), then a sports bra.

It would be ideal For subscribers to have an athleisure – performance “either/or” option for one item. Not the item necessarily, but at least type of item for one thing. The data captured would also help them identify what subscribers are expecting and how to curate future boxes. Just a thought!


I really don’t want them to add the lifestyle shoes above. I am fine with additional workout type shoes as stated below but this isn’t a style box. I want fitness shoes not tennis shoes. I have loved both of the 2 pairs that have been sent. I am not a runner but walk about 6 miles every day and love both the shoes that they have sent. I like how light weight they are and am looking forward to more. But if I want “lifestyle shoes” then I go more for dressy sandals, boots or heels.

Avenue A please don’t change.


I would love to see a mixture of styles. Personally I don’t need many running shoes. And I love my Brooks Cascadia for running and haven’t found anything better. I love Adidas, but do not need 4 pairs of running shoes a year. I love Stan Smiths and would be thrilled to get another pair! If there were an Lifestyle shoes sub from Adidas, I would pick that over this sub!!


I would also like to just have running shoes. However, if we start to receive lifestyle shoes, I would like to have the option of entering a different size. I always size up on my running shoes (as most people’s feet swell during runs), but I don’t want to size up on lifestyle/everyday shoes. I had this issue with the last box – the running shoes fit great, but the slides were too big. However, I loved the box even without the slides! I also missed the first box and I would love a bag for my workouts! ?


Hello Avenue A,
If you are reading these comments, please make PayPal an easier option on your website. I want to sign up but am trying to avoid credit card buildup these days. Thanks!


The blue running shoes were so incredibly painful, that I bought running insoles for the first time EVER. I’m scared to try the shoes from the first box, but they seem better when I try them on. The above pictured “lifestyle” shoes are awesome!


As a subscriber I’d prefer running shoes. With the people who are saying they would prefer a lifestyle shoe instead maybe they could make that an option on the months they try it so if u want a running shoe you could still get a running shoe. If you want something different or don’t need another pair yet you have the option to choose something else. I mainly got this box to motivate me to work out and my sister is a marathon runner as well. Also could we see another bag please? I didn’t know about this box so missed the first one and would love to have a cute bag to put my gear in and adidas has some great bags ?


I would love if they include a pair of Stan smiths, I love them, I have one pair already but I’m pretty sure that by the time they send the next box my pair will need replacement.


I honestly never saw too many people wearing Stan Smiths – but then I traveled to Europe and they were everywhere! Tons of people were wearing them. They grew on me, so I’d totally love to get a pair as well. I saw they were releasing a boost version of the Stan Smiths – I would love to try those.


Maybe a poll with another option added?

– just running shoes
– running/athletic/cross training
– open to casual/leisure like those pictured

I’ve honestly not used the shoes I’ve received for running. The first pair destroyed my feet after a 5 miler and the second rub my toes weird…so I just use them as cross training or walking around town shoes. I wouldn’t mind variety but personally, find the white ones in the picture hideous.

Interesting that the poll is through MSA, not email to subscribers. Maybe gauging if they could expand to larger market, anticipating that most current subscribers would vote to keep it as is? My worry with that is when boxes get too big, too fast, quality definitely suffers. I agree that there are other subscriptions out there that are more to the athleisure group.

I know staff from Adidas have read and commented on previous threads. Hopefully they take into account the comments as well as poll results. I see a lot of people commentingthat they like variety but then referencing cross training/athletic shoes.


Wow, you essentially wrote my comment for me, even about the 2nd pair rubbing my toes weird!

I would love a variety of shoes IF they were all athletic/workout shoes in some way. Outside of working out, I ONLY wear sandals or flip flops, so the shoes pictured would definitely make me cancel my subscription.


Exactly my concern. I don’t think this should be the only data point that Adidas uses, because there’s no way to validate if those voting would actually be subscribers if the preferred change was made vs. how many you’d lose by de-emphasizing the fitness aspect.

And I fully agree that the poll, as structured, is too binary. I’m subscribed to this box for the fitness options; not really into any of their leisure wear shoes. I’d be open to different TYPES of athletic shoes (running shoes, cross trainers, trail shoes, studio wraps, etc) but I’d skip a box if any of the shoes in the photo were in my box. Hideous and of no use for my day-to-day look.

Really think this ought to go out as a poll to current subscribers, and not just to My Subscription Addiction readers, who aren’t necessarily all the target demo. Avenue A subscribers would probably contain more fitness-minded folks than the average sub box fan. Those streetwear shoes veer too far into lifestyle for my tastes.


Amen! Based on the photos, I’d never wear an adidas lifestyle shoe. It’s just not my style. I’d love to see other types of athletic shoes in the future.


I agree!! I don’t see myself ever wearing those white shoes. Although I didn’t think I’d ever wear the sliders and I have surprisingly enjoyed them. But they were in addition to the athletic shoes, not instead of!! I hope they keep the box athletic and don’t change to lifestyle. There are many options for lifestyle. I would take a pair of cross trainers or training shoes instead of just running. Or even a workout bag or another really nice athletic item… but not non athletic items.


I think the key term here is “once in a while”, which I’m all for. And I think it would be an unnecessary chore for them to have two separate subs. PLUS the box envy on either side would have us all spending 300 bucks a quarter for both.
My suggestion: Go forward with this mixed plan since we are spoiled on the ‘hero’ item in advance and give us the option to have a running shoe shipped that month instead if you REALLY need the re-up.


Does anyone know what other styles of “lifestyle” shoes they would be talking about besides the 2 pictured above?

And when they say “I’m OK with getting a mix of shoes in with my Adidas subscription” they mean a mix of the current type of shoes + lifestyle shoes right? Not a mix of different types of athletic shoes (cross trainers, run, and whatever other kinds).
Just asking bc it seems some people want a mix of athletic shoes, but not necessarily lifestyle, but are voting yes to having a mix. I read it as “mix” meaning runners and lifestyles


I hope Avenue A polls all subscribers if they’re considering something that departs from the original intent instead of just going off of this MSA poll. I’m sure there are many subscribers that don’t read MSA and so I’m not sure that this will be a fair sampling of their subscribers. I would hate for them to steer the box in one direction or another just because of a few vocal comments instead of giving all their subscribers a chance to be heard.


Precisely, and hear hear! I echo and agree with all of your statement. This is a ridiculously unreliable way to solicit customer and potential-customer data. It’s missing the obvious third option (mixture of fitness shoes, not just running), and it’s missing a follow up (would you be more or less likely to subscribe if the box had a mixture) for current subscribers.

Myself, I’d unsubscribe immediately if those shoes were in my box. They make it instantly not worth it for me. Meanwhile I’ve been hyping this box up to all my friends who are also avid fitness / runner types. I’d hesitate to refer any of them if this is what they’d be signing up for.


I would unsubscribe too! I wouldn’t wear white because I wear dark denim and it’s going to stain. I don’t have the patience to be cleaning them daily. I wouldn’t mind cross trainers though. If they go forward with it- I hope that at least, we’re warned.


I agree, thought it was weird that MSA is posting this, as opposed to Adidas Avenue A sending subscribers an email. I’m a current subscriber, and didn’t discover this website until a few days before I got the summer box and that’s because I saw tagged photo on IG.
That said, please keep the box athletic! I’m not sure that I’ll continue to subscribe since a pair of sneakers in every box is a bit overwhelming, even though I wear them casually. I have several, already!


If they could swing it, I think the OPTION would be great.

Personally, I would only want running shoes but it would be a great option to have.

The best of both worlds would be to have a Running Shoe and a Mixed Shoe version that I can choose FROM MY ACCOUNT. So if one quarter there is a great Trail shoe spoiler, I could SWITCH from the Running Shoe version to the Mixed version in order to get the trail shoe, then switch back to running for the quarter after that.

That would be perfection.


I’d love to see a mixture. I am a current subscriber, a light runner, and do not need a pair of running shoes every quarter so 4 running shoes a year will be overwhelming. I understand those voices for running shoes ONLY, but the fitness market is way bigger than running. Many people do cross training and might not be physically suitable for running. A mixture in probably once a year will be appealing to potential subscribers, plus the adidas life style shoes are leading in the market, I’d love a pair of classic stan smith for my wardrobe.

And I agree with those who ask for an OPTION! So you can both keep the runners and attract more subscribers.


You can use running shoes for most other athletic activities. Few sports REALLY require specialized shoes. I’ve worn the pair from the last box on an easy hike, to spin, jogging, lifting days, etc. Why not leave the box as is, and use one quarter where we can pick a cross trainer, tennis, hiking, or leisure shoe? This gives variety for those who want it, and lets us who would never ever want a pair of those leisure shoes to avoid them, or pick up another pair of specialized athletic shoes? If they go away from purely athletic shoes as the main hero foot item in the box, I’m out. I would love a pair of hiking shoes or some trail running shoes.


I definitely agree with a mixture just occationally, like once in a year. I don’t think avenue A is looking for a dramatic shift since they put the term “once in a while”. From the baseline I like what they are doing now, what made me signed up is their focus on fitness items, but slight change will be appealing.

And again I’d love an OPTION button~




Current subscriber and I would love an assortment of shoes!

A 2 box option would be nice, since it seems many people believe it’s a “runners only box”. I never saw the box that way, or I never would’ve subscribed.

It’s a great box!


It states on their website: “Avenue A: a premium athletic subscription program for women runners.”


What a lot of people are saying – maybe once/year get a lifestyle shoe, but otherwise keep it athletic. And PLEASE NO on those fugly all-white Superstars. Blech. But I wouldn’t mind a pair of classic Sambas or something. 🙂


I’m subscribed to this box because it’s geared towards runners. It seems like there are several other “athleisure” options out there, and I appreciated the unique curation of the Avenue A box. None of the lifestyle options pictured appeal to me at all, and I would cancel if those were sent.

That being said, I would welcome an occasional (maybe 1-2 times a year) pair of cross training shoes. I don’t go through regular gym shoes as often as running shoes, but it would be nice to have new ones to add to the mix.

In my dream world, this box would stay a box geared towards runners. In a world I would compromise in, the box may drift from running but continue to send only athletic items. 🙂 It would be a huge disappointment if it turned into a box with lifestyle and lounge items.


I’d also like to see more size options (in clothes and half sizes for shoes). I get XL at Target and Kohl’s for everything, but some fitness brands you have to go up a size because everything is tight. (Newsflash, not everyone wants skin hugging clothes while working out or running!)


I think they do have half sizes for shoes…I haven’t received my first box yet but I’m pretty sure I signed up for 9.5. And agreed on the clothing sizes…I’m typically a L in workout bottoms, but frequently need XXL in the top due to “the girls” ?. I signed up for XL bec that was the largest top they offered, and am keeping my fingers crossed that it works. I’m hoping the top size issue doesn’t become a deal breaker for me for this subscription…people with big boobs need running/workout gear too!


I would love running shoes in every box, but since this is a fitness box, I would expect the shoes to be some sort of athletic shoe (runners, cross trainers, trails, walking, etc)…


okay – I was excited at first when I saw the email that there was a poll for Avenue A… then kinda scared/sad when I read what it was for bc I know there have been comments about people wanting lifestyle shoes before.

I absolutely love Avenue A just the way it is and I hope that they poll all of their current subscribers to see what they’d like.

I’m not a “runner” but I do try to workout and be active so I’m always wearing running/athletic type shoes. Do I need a new pair every couple of months?… no. But do I love getting a new pair every couple of months and then having a couple pairs to choose from?… absolutely YES! Before this box I had 1 pair that I wore all the time. Now I have my old white-ish pair, and 2 other awesome colorful pairs to choose from (my favorites are the ones from the first box – so comfy and light and I love the colors).

What other types or styles of “lifestyle” shoes do they have besides the 2 shown above? My question is how many pairs of those types of shoes would one person really want?
I would maybe wear the Stan Smith ones with the green swatch on the back, but I really wouldn’t get much use out of them. And I certainly don’t need multiple pairs of those types of shoes. Yes, there is a lot of different colors/patterns to choose from, but it’d be so hard to pick a color/pattern to include in the box that would be neutral enough to please a variety of people, but different enough to excite people.

At first I thought the “Avenue B” idea below would be awesome… then FOMO kicked in…

so my idea instead of a completely different box would be to have a check box (as I believe is also mentioned below) where a subscriber check if they would like to occasionally receive lifestyle type shoes instead of the running shoes. then for 1 or 2 boxes a year, they would get a different type of shoes, but the rest of the box contents would be the same.

I see a few comments regarding this being a “running” box. and people aren’t runners so they don’t get this box… yes, the items might mainly be geared towards running, but that doesn’t mean the items can’t be used for other activities. I wore the white tank when I was down at DisneyWorld and it was beyond awesome bc it was light and comfy and cute! And the slides… ya, it felt like I was walking on a soft cushiony floor all day 🙂 and trust me, there was a lot of walking that day.

I’ve been a subscriber since the very first box and absolutely love it! The products and curation are awesome, customer service is great and I love their packaging. So I hope they don’t stray from what has made them one of the greatest boxes so far!


The poll question makes it seem as though the only workout options people have are running or…nothing? I am happy with the running shoes we’ve gotten, but I would absolutely love a new pair of cross training shoes. Lifestyle shoes are nice too, but I think that if they sent a pair of still athletic but not running shoes maybe once a year, they would still be a great workout box and could expand their appeal to those of us who aren’t exclusively runners (or runners at all) but who are still active. And, yes, I am a current subscriber, I do work out (including running), and I’m not trying to “ruin” the box for the avid runners out there. I just think there is a way to keep the workout aspect of the box while not limiting its appeal to only runners.


I am late to this post but I would love to receive cross training shoes as well as running shoes!!!!

Happy Mami

These were my thoughts too.


I second Sandy’s comment!


If they offer a choice, how many of us are going to end up with BOTH boxes?

I am a runner, and like getting running shoes each quarter. If they didn’t provide them in the box, I would buy them elsewhere, as I do need a new pair at least quarterly. It’s smart of them to include running shoes on a regular basis to people who actually run.. it’s great advertising for them, because others see them, comment on them, etc. etc. I’ve gotten a ton of compliments on the ones we just got, from people who would also be in the market for running shoes. Lifestyle shoes just don’t get worn as much and so sending them does not generate the same buzz. Prior to getting this box, I never really thought of Adidas as an option for running shoes- I usually stuck to Nike and Asics. Loving the Adidas now!


I agree. As a runner I would prefer only running shoes and I am more likely to wear them than a lifestyle shoe. Also, since I do races, I do get asked about my gear often, so it does create more buzz for Addidas, when I have something new and cool to show. Wish Avenue A had a referral program with benefits to the referrer.


I’m a current subscriber and I voted for a mixture. I am not a runner and wouldn’t mind some cross training shoes or walking shoes. I don’t necessarily want the casual, trendy tennis shoes pictured, but if we could get shoes for those of us that work out but aren’t runners that would be great!

Maybe there should be a section in our profiles to select the types of exercise we do and shoes are based on that.

(BTW, is this a runners box? I thought it was a general fitness box)


I emailed Adidas back in June to see if it’s just a runners box and they told me:

“The subscription covers a variety of training and fitness levels. I don’t think I would say it is just for runners.”


Thank you for sharing that! I didn’t think it was a runner’s box, but all the comments saying it is were a little confusing!

Then yeah, definitely would love to be able to select the kind of fitness activities I participate in instead of a “lifestyle” box option. I’ve been happy with what I have received so far.

Rose D.

I am a runner, BUT I need a super supportive running shoe due to my crazy high arches, so I haven’t run in any of the shows they sent; I have been using them as walk around or cross training shoes. Really, I love everything they send, and would be happy either way.

As an aside, The white tank from the last box has been worn on so many runs already that I can 100% say it also holds up well in the wash and doesn’t hold odors, unlike other brands. It is my new go to tank, and when it isn’t clean for my long runs, I consider wearing it dirty.


Same here. I’ve worn both pairs of shoes for a short run, but both end up hurting after a while since I need a much more stable shoe. I just wear them for walking or other gym workouts now. Because of that, I wouldn’t mind getting lifestyle shoes. But for me, the choice of running shoe type would be the perfect solution because I’d be able to wear the running shoes as intended. I don’t know how long I’ll end up subscribing as is since I can’t really wear the running shoes to run, and I now have enough gym shoes.


I agree with this, and while I’d be ok with a mix of shoe options, I’m a runner and I go through running shoes like crazy.

I’d even love to see them go one step further and in our profiles, give us the option to request what “type” of running shoe – neutral, stability, etc. Now THAT option would make me beyond excited because like the comment above I need to run in a slightly more stable shoe.

But as is, it’s still my most favorite box.

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.