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Looking for the latest spoiler for this box? Find it here:

Birchbox June 2022 Customization Time! Curated Box and Sample Full Spoilers

Birchbox July 2016 Sneak Peek + Coupon!

Liz Cadman
ByLiz CadmanJun 7, 2016 | 86 comments

We have a sneak peek for the July 2016 Birchbox! (Thanks, MSA Superfan!)

Birchbox
3.7 overall rating
657 Ratings | 188 Reviews

For the July Birchbox, every subscriber will receive:

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Either the Marcelle Curling and Lengthening Mascara or the Benefit They're Real Mascara.

What do you think of the sneak peek for the July 2016 Birchbox?

If you haven't signed up for Birchbox yet:

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Now through 6/25 (or while supplies last), new subscribers can use coupon code TICKLEDPINK to get this free Smith & Cult The Shining Lip Lacquer ($22 Value) FREE with your first month of aBirchbox subscription!

Birchbox is $10 a month. Check out our reviews of Birchbox to learn more about this monthly beauty subscription box!

Full Details: Use code TICKLEDPINK at checkout to receive a Smith & Cult The Shining Lip Lacquer with the purchase of a women’s monthly or yearly rebillable subscription. Offer available while supplies last. Your free gift will ship with your first subscription box. Please note that this code is only valid for new subscribers. Redemption of this code for existing subscribers does not guarantee receipt of these promotional items.

Starting at $22.00
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Birchbox was one of the very first beauty subscription boxes—we’ve been reviewing it since 2012! Each month, subscribers get a new mix of 5 beauty samples, such as makeup, skincare, haircare, and fragrance items. Birchbox lets you choose whether you’d like a box of items picked just for you (incl... read more.

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

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86 comments

Sun

My July Box has a pink lid and navy blue bottom of the box. Hmmm. Not that I mind, but it isn’t the colorful box pictured in the spoilers.

By the way, I have that lip gloss, and it is so pretty! I usually prefer bolder colors, and I can still wear this, but if you look good in softer colors, you might love this even more! It feels nice and has a great polished yet sweet look. It leaves behind a tiny bit of glitter when it wears off.

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Karen

Cashed in my points and I’m ditching Birch Box. Finally got Play!

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Dianne

Received my second box from birchbox this month. Received sunscreen products in both boxes. I have a lot of sunscreen from other subscription boxes and freebies. I have a box of about 30 samples to full size sunscreens. I hope I don’t get sunscreen again. I gave a review with comments about how much sunscreen I have. I hope they read their reviews. I’m OK with mascara. I only have about 7. I haven’t tried benefit mascara. The benefit brow product I like a lot (it’s the holy grail of brow products).

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briana

i wish I could have gotten sunscreen. they send me tanning products ? i am olive skinned and tan at least 2 shades during the summer.

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Jamie

I’m getting not one but TWO duplicates in this month’s box. The whish shave cream I received literally 2 months ago. I gave it 1 star then…so birchbox just sends it again? I have about 6 months left in my year subscription. Such a waste of money.

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Anne

I love mascara but I have loads to get through and sample sizes can last me up to 4 months in my rotation. Haven’t bought a full size in over a year since I don’t need to.

Thinking of just cancelling it, yes their point system is the best but I rarely buy much from birchbox and it sucks that points can’t be used for add ons which is what I mainly like to get from them.

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Connie Ward

The only thing less appealing than another mascara is another eyeliner. I just gave away 6 unopened mascaras and a handful of eyeliners. I am ready to kick birchbox to the curb. The only reason i keep it is because I earn enough ace points to get the things i really want.

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EC

While I do indeed like They’re Real (it’s actually one of my all time mascara favorites), I’m a bit disappointed as I look to by BB sub for product/brand discovery, not a rehash of items that have been available for over a year and counting. Benefit has several new mascara products they could have gone with instead of a very commonly included beauty sub staple like They’re Real. It’s just hard to get excited about something you have 6 backups of sitting in a drawer collecting dust. Im also not thrilled with Benefit being the featured brand in back to back months. It feels lazy. All that said I’lol got for whichever option that offers more total items for review. As an Ace for 3 years now I love getting those points!

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Charlie

WOW MORE TINY MASCARA!!! … said no Birchbox subscriber ever.

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Cindy

June marks the end of a gift subscription. I’m not sure this is calling me back in, particlarly since two of my last three boxes had perfume which I requested to avoid. I know those samples are free for them and I also have seen that others enjoy them…..why not just send to those who lust for them instead of the rest of use who do not. Perfume is so personal and many only use their favorites.

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Anita

Even if you select to not receive perfume Birchbox still sends up to 6 samples a year. I find that personally also really annoying since it is so cheap. I can go into any ULTA or Sephora and get any sample I want for free.

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Lupe Hernandez

It’s like they knew I was trying to leave! I’m hoping the July box wows me, or I’m kicking them to the curb. I just signed up for the Allure Beauty Box yesterday.

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Sheree

I just wish they’d stop sending me hair products when I clearly specified that my hair is too short for a ponytail (the shortest option). My hair is literally 2 inches long. I don’t need detanglers or styling products!!

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redwoods81

Or at the very least, change the review options so we can chose “use no hair products daily” and “use no heat tools daily”, it’s freakin’ ridiculous I have to chose something when I have an actual buzz!

Lupe Hernandez

In the same boat as you. I don’t care for hair products.

Maria

Every time I try to leave they keep pulling me back in.
Sorry, had to add the Godfather line.

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Lupe Hernandez

Lol!! ?

AmySoup777

Reading the comments is more fun than getting the box! lol

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Toni

We need a like button

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KHALEESI

Truth!

That being said, good point I’m already getting the Benefit mascara in the Play! Box so maybe will try Marcelle or even the curated one 😉

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Amanda

I must admit I log on every day to read all of the beauty subscription comments;)

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Shannon

Isn’t They’re Real going to be in the June Sephora play box? I have received so much mascara. I don’t think that’s going to hold anybody to the subscription. At least it’s one I like though

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mtvb

Yes, that exact sample mascara is in this month’s Sephora Play!

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Chantteé

I agree that most of us can do without another mascara. Personally, I don’t mind having another but I just don’t see it as exciting. I don’t think this is the thing to keep someone subscribed. The last thing that comes to mind when I think of summer makeup is black mascara.

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Dana

So true. Mascara does not make me think of summer. When I think of summer I think of a highlight, blush, liquid lipstick, basically a dewy look.

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Toni

OMG do these subs even read the reviews seriously I just counted I have eleven new mascaras right now not counting all I will receive this month and this is after I’ve given them to everyone I know .I guess I’ll take that as a sign to give to one of the shelters.

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Jess

I’m actually kind of hoping this months curated box is a little more skin/ bath/luxury vs. Makeup heavy (though no more sunscreen, ugh). I feel like the last bunch of curated boxs have been very makeup heavy, sucks for those of us who prefer luxury skin/bath items. I’d LOVE to see a nice bath bomb/bar, or a shampoo bar sample. Maybe something interesting like deodorant wipes, or some fun korean items like lip masks. Honestly even some mini candles or cute hand soaps, just something different! I know BB can’t really win, you can never make everyone happy. For as many people here annoyed about these mascaras there’s just as many excited for them. And for the people with 3 years worth of mascara, it’s probably the same for all makeup.
Honestly right now I’d take some cute Bobby pins or some nice toe seperaters for painting nails!

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nana

Well, I’m happy. I have a teen daughter that goes through mascara very quickly, so she’ll use this.

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L

Keep the mascara samples coming. I prefer sample sized mascara. I have more control over the shorter wand so I can apply it cleaner and more precise. I also like that I can use the product up before too much bacteria forms or it dries out.

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S

I cannot believe all the complaints about this spoiler! I also have TONS of mascara, but at least with the Benefit you know you’re getting actual value—that sample is $10 in Ulta, so the mascara alone covers the price of the box.

Admittedly, MSA readers probably have more mascara than they can use, but isn’t that true of virtually all makeup products at this point?

If you don’t like it, list it for swap. I’m sure there are lots of new people who would love to swap for it—I know, because I was one of those new people, desperate to try They’re Real, not that long ago!

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Jen

I totally agree with you. Personally, I have a ton of mascara, some of which I swapped for in the beginning of my addiction. While, I am not particularly excited about getting mascara, I’m not upset about it either. I checked my sample history and in the past 14 months as a subscriber I have actually never received mascara in my birchbox.

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Mariah

Even though I love They’re Real! mascara, I do feel like mascara is a very personal item – so many people prefer a specific kind. So while I’m happy to get a mini of that mascara, I also know that the June Play! by Sephora has a They’re Real mini mascara in it, and some people may not be happy with that. I’m okay with it, but if you’ve tried the brand and don’t like it or the Marcelle, that kinda stinks. But that’s why it’s awesome that Liz has a swap section so you can save whatever you don’t like and trade it for something you’ve been dying to try or already love! A big thanks to Liz for giving us a way to pass on items that would otherwise end up unused in the trash.

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Stephanie

Agree… except for those of us who can’t get on the swap list due to the wait list. Which isn’t her fault don’t get me wrong, just saying that is not an option for everyone.

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N R

There is also a beauty box swap sub on reddit. I personally haven’t swapped, but it’s another option.

Liz Cadman

Thanks, Mariah! 🙂

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Jessy

I’m sentimental towards Birchbox because it was my first ever subscription box but once my year is up I think I’m finally done 🙁
I have been loving Allure and Play though so will stick with them going forward. I really don’t need more than one box but would be too afraid to miss out on some of the cool items that have been coming in those two boxes.

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Saiza

I agree, I think once my sub is done, I’ll cancel it. I’ve been with them for 4 years, but it’s not even new or exciting at all anymore. I keep getting skincare, sunscreen or products for fine, thin hair which is the complete opposite of what I have.

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Noel

Benefit is my favorite mascara. And I wouldn’t mind trying Marcelle. But didn’t they already do a mascara in every box back in November? That was how I learned I don’t like Stila.

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Maria

I love Benefit, one of my fave brands. I don’t understand why we aren’t sampling one of the new products(not brow). They have some new lip tints, highlights….frustrating.

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Jp

Couldn’t we get cute fun nail polish or even beach/pool friendly eye makeup!? Or even mini makeup brushes/mini blenders etc. No more sunscreen, mascara, or face creams. We need to mix things up, maybe it’s just me. ? I am dippin out for July unless the curated box is amazing. Sephora’s July reveal better knock my socks off too.

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Maria

Or masks, or eyeliners! Every box/bag has a liner and a mask. I don’t use either.

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April

I looooooove They’re Real!!! I can’t get enough….

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Starlet

Really, They’re Real, again! I have received this sample from almost every box I sub to in the past few months. I have enough mascara already. I receive mascara from just about every sub box I get every month. I love Benefit mascara but I have enough Benefit samples for a couple of years. Marcelle makes excellent eye products and will choose it if that is the option.

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