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New Quarterly Fitness Subscription Box from Adidas: Avenue A

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Adidas has launched a new subscription box aimed at runners! (Thanks for the head’s up, Ann!)

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The Subscription Box: Avenue A by Adidas Box

The Cost: $150

The Products:ย Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel and accessories) selected by celebrity curators who exemplify style, fitness and performance.

Ships every 3 months

FYI – Boxes are assembled and shipped once per quarter throughout the year. Your subscription continues until you opt out and you can opt out at any time to stop receiving future boxes. By opting out, you will stop receiving boxes and corresponding charges. Please allow for 15 days for us to process your opt out. You can also opt back in to receive future boxes at any time.

SPOILER – the first box will includeย PureBOOST X running shoes:

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And a Stella McCartney item! (Mentioned but not shown in videoย here).

Keep Track of Your Subscriptions: Add this box to your wish list or subscription list!

Ships to: US only

And extra good news: Paypal accepted!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. My tracking states that my box is out for delivery for today. According to the tracking info, it weighs 5.2 pounds. It should be there when I get home from work. I’m excited!

    • Yay! Let us know what you get! ๐Ÿ™‚ So excited!

      • It has arrived and I love it! You can click my name to see a quick picture.


        Everything came in a very large black Adidas box (like they picture on the website). The box is actually opened like a drawer, which was colored to match the contents. Inside were two divided compartments, one for the shoes and the other for the rest of the items. It also came with a card detailing the items inside. From the looks of it, everyone will be getting the same colors. They don’t list the retail prices on the card, so I used the retail prices from Adidas’s website.

        Here’s what I got:
        -Adidas Pureboost X Running Shoes ($120) – The spoiler item they released. I quickly tried them on and they feel great! The size was accurate and they felt comfortable from the start. I needed a new pair of athletic shoes badly, which made my decision to get this box.
        -Kanoi Rucpack Dye Jacket (?) – Initially, I thought this jacket was thin and a little on the not-so-warm side. But upon closer inspection, it’s meant to be able to turn inside out and zip itself into a pocket for super portability. In the picture I’ve attached, I’ve zipped it into it’s pocket form (like a Transformer?).
        -Stella McCartney Adidas Big Sport Bag ($190) – This thing is HUGE. I can probably fit every gym essential I own inside of it (which, admittedly, I don’t have much of). It’s well made and and seems pretty sturdy.
        -Supernova Melange Bra ($40) – I haven’t had the chance to try this out yet, but I like how soft the fabric is. It has a good amount of stretch and some light padding.
        -Adistar Three-Quarter Tights ($90) – I love three quarter length athletic tights! I haven’t had the chance to try these on yet either, but they seem to be of great quality.

        I wasn’t able to find the price of the rucpack jacket online, but the total retail value of all the other items come out to be $440. I’m really happy with this box and I am planning to stay on for the next quarter.

        • Wow!!!! I can’t believe we are getting all that! Can’t wait to go home and see if I got my box!!! Thanks a lot for the spoilers!

        • What an amazing box!!! I hope that they stay this good – I signed up for a 2nd for the summer.

        • Wow! Thanks so much for sharing with us!! Posting now ๐Ÿ™‚

  2. I received a tracking number today from Adidas Avenue A by email and my box is due to arrive in “2-3 days” via FedEx. Yay!

    • Just logged in to my account and my delivery day is now saying April 24th!!! It was March 24th… then April 8th… I know this is a new sub but not terribly happy at how this is starting out. I subbed on February 10 and paid on March 10th so that will be 6 weeks after payment (not the 3-4 I saw advertised). I was hoping to have the shoes to break in in time for my two big races this year, 4/17 and 5/14. I really, really hope that’s a typo and my box arrives closer to the originally advertised March 24th ship date. :o/

      • My account also says next delivery date is April 24, 2016, but that contradicts the email I received today with FedExtracking number. Hope you get your tracking number soon.

        • Same – account showing next month though i ordered immediately when announced. I’m a little irritated. My tracking isn’t showing anything either.

        • No email yet but I got a text from FedEx a little while ago about a package pick up. Checked my delivery manager and it’s from Adidas! Box should be here Monday (my birthday is Tuesday so super stoked – it’s like a bonus present!) The April 24th delivery date on my account must be either an error or just a VERY conservative estimate. ๐Ÿ™‚

  3. My delivery date is April 6, I’m so excited.

    • Where did you see your delivery date?

    • Nevermind. Just logged in to my account and saw that it changed from 3/24 to 4/8. ๐Ÿ™

      • Mine too! I was so bummed! I really was hoping it would be March since that’s what they said earlier. Now I have to wait 2 more weeks. They updated the FAQs to state that shipment would be 3 to 4 weeks after payment.

  4. So excited for this box!! My birthday is the 29th so I’m really hoping it shows up in time (and contains some awesome stuff – race season starts in April for me!)

  5. I signed up too late to get this box. So disappointed

  6. I signed up but didn’t receive an email confirmation. Did you guys get one?

    • Yes, I got one. Maybe it’s in your spam folder? But you should be able to go to your profile and find out your subscription status.

  7. I want to sign up but I am confused about billing. Do we get charged now with the box shipping 3/24 or do we get charged 3/10 which is the normal billing date?

    • We should get charged on the 10th of March and shipping should start on the 24th. But they put a small amount (a hold of $2.95) on my card, but it should fall off – as with most companies to make sure that it’s valid account. Hopefully this helps. ๐Ÿ™‚

  8. Oh no. I had to get one. Looking forward to it!
    I think there is a reason this it is called an addiction.

  9. Does anyone have an idea how the clothes fit? I typically wear a 10, but that’s a size M according to their fit chart. In exercise clothes I usually wear a Large (pants).

    • I would check their charts again and look fo the US/UK/EU conversion because I think their default sizing is UK, which would make a 10 a US size 6.

      • I called and they said it’s US sizing.

  10. Yep… pretty sure I just signed up for this.
    I need a new pair of shoes anyways and the only thing better than a new pair of shoes is a new pair of shoes that are part of a subscription!!

  11. YES! I am so excited. I’ve been wanting another fitness box! Bianca Jade really is the only one out there that fits my needs. Perfect!

  12. Anyone else have experience with sizing on the shoes (either specifically these or Adidas in general)? I noticed one commenter wore true to size. I found a blog post where the woman went down an entire size for these. I usually wear 9s for my Nikes and anywhere from 9-91/2 in other shoes.

    • I don’t have these shoes, but I do run in Adidas shoes (Glide Boost 7). In normal shoes I wear a 7.5, but in running/tennis shoes I nearly always have to size up to an 8.5. In these I wear an 8. I tried on a few other Adidas when I was getting fitted for my shoes and I consistently wore an 8 across the board. I hope this helps!

      • I wear a 7.5-8 and tried these on at the store and found that a 7.5 fits well and the 8 is way too big. You don’t want to go bigger in this style because of the stretchy mesh upper. For reference, I wear an 8 in Nike Free Run (and most brands for heels, flats, booties), and a 7.5 in Nike Roshe and Toms.

    • I wear a 9 in regular shoes, and always have to size up to a 9.5 for running shoes. That’s been my experience for Adidas as well as several other brands of sneakers.

  13. I “had” to subscribe to this box too although I’m beginning to suspect that my mailman is planning an intervention ๐Ÿ™‚

    • I know my substitute mail lady wants to. Every time she is on my route she has to deliver my boxes.

  14. I’m compelled to do this. I LOVE running shoes. Even if sometimes they are more a fashion accessory than their intended purpose… I may not be able to resist. Happy birthday to me?

    • LOL! Happy birthday to you…and to me, too! I’m signing up as a birthday gift to myself. I started running a few months ago, so it’s also a way to keep motivated. Aaaannnd…justified. ?

      • Isn’t amazing how easily that justification happens? And checking out this blog has only helped me find fellow justifiers. UNITE!

  15. I love Adidas! I need those shoes in my life and I think I’ll be splurging on this box <3

  16. I ordered. I needed a new pair of running shoes for spring anyway, so it’s fairly low risk, given the good reviews of the shoes anyway. Fingers crossed for fit. I usually size up a full size in running shoes, so I did that here. I haven’t worn Asics in a long time though, so fingers crossed.

    • I think it included Adidas (not Asics). I can’t wait for this to ship. Great for my “need to start running” goals.

      • Sorry for the typo! Too early ๐Ÿ™‚

  17. I don’t if you all noticed, but they show the shoes you will get in this video:
    Fits with the Pantone colors for 2016, I ordered since the shoes are almost worth the cost plus we get at least 2 more items!

  18. I signed up for this earlier tonight and just noticed a charge from “” on my card. When I went to their website, it traced it back to this subscription. Was anyone else charged by them? Is this normal? When I do a google search on that site, a lot of scam complaints come up.

    • Yes – that’s what I was charged by as well. It came up with my PayPal checkout – it looks to be legit. Hope that helps! ๐Ÿ™‚

      • Okay, I feel better now. Thank you!

    • Same. the website actually goes to them after you click to purchase. I’m sure it’s the platform running it for them.

  19. Oh dear … their marketing was so good that I signed up. I don’t run and I barely walk the dog. ๐Ÿ™‚

    • Haha! Love this! ๐Ÿ™‚

      • Liz, if you’re still doing the month’s best comments, this looks like a contender!

        • Agree!! ๐Ÿ™‚

    • ????

  20. I have been needing a new pair of running shoes for Spring anyway, so this was perfect timing! I can’t wait to check this box out.

  21. I would love to subscribe to this one but Im a little on the fence with the color of the footwear we would receive. I do like the Pro Boost X sneakers but not too sure if I want to risk $150 and not like the color.

  22. I am sooo excited! Can’t believe I took the plunge, as Popsugar is my most expensive sub. But I planned on buying new running shoes…. That’s my excuse and I am going for it!?

  23. Wow, this box looks really good! I’m so tempted!
    I don’t run, but I should work out more than I currently do… maybe this would help ๐Ÿ™‚

  24. She also mentions Stella McCartney in the video, so I wonder if one of the other items will be one of her fitness bags or skorts?

    • That would be AMAZING!!

      • It WAS amazing, but I was still feeling so burned on the PSMH holiday LE that I decided to wait. Regretting that decision. ?

  25. *PureBOOST X

  26. Does anyone know the guaranteed retail value of the whole box?

  27. I just bought a pair of the Pro Boost X running shoes (I live in Portland and was able to go the adidas employee store and get the discount!). I will say that these shoes are AMAZING. They are so comfortable and fit your foot like a glove. I found the shoe to fit me true to size. I normally wear an 8 and the 8 fit perfectly. If you are worried I would go and try them on somewhere.

    • I meant the PureBOOST X

    • I’m in Portland as well and have been meaning to check the store out, but never see passes. Do you know of a good place to get a pass? happy to hear you love the shoes……I usually don’t get $150 sub boxes, but I need new exercise shoes anyway. Also, it looks like most Stella items are in the $60 to $100+ range, so I bet this will be a great box!

      • My work was given passes. The only other way I know to get a pass is to have a friend who works there, they can almost always get one.

  28. Ordered! Kind of excited about this

    • Me too! SOO excited! ๐Ÿ™‚

  29. I just signed up… squee! I hope it’s good. I don’t normally sign up for brand new boxes but I couldn’t pass up Adidas.

  30. They totally need a men’s version of this.

  31. Is it just for women? My hubs would love this, but when I go to select a size, it doesn’t give me options for woman vs man.

    • This version is just for women. Hopefully they make a men’s version soon!

  32. This is awesome, but there’s no way I can get running shoes without testing them out first. I wonder if they’ll do returns/exchanges. The clothing part makes me nervous as well.

    • Good news:

      If an item from your Avenue A by adidas box does not fit or is defective, it can be exchanged with an equivalent item. However, please note we cannot guarantee exact replacements because some products are part of a limited release.

      • Whew, that’s good! Do they have a cutoff order date for the spring edition? Or an estimated ship date?

        • I just signed up and this is what I can see on my account:

          Your credit card or PayPal account billing date: 03/10/2016.

          Your next Box delivery date: 03/24/2016.

          Hope that helps!

          • Yes it does! Thank you Liz!

  33. Interesting, but not sure how the shoe thing would work. Even if we give our shoe size, it is always possible that the shoes might not fit since it always seems some are a little too wide, too narrow, too big, etc.

    If there’s not an option to exchange the shoes, I might get stuck with a pair I can’t use.

  34. Yas! I am so excited for this. It WOULD be nice to receive a pair of shoes each time but I’d be happy with quality apparel too. Signing up for this one.

    • Me too! Just signed up ๐Ÿ™‚

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