Posted by on in Subscription Box News, Target Beauty Box News | 119 comments

October Target Beauty Box On Sale Now!

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The latest Target Beauty Box is available now!

The Box: Target Beauty Box

The Cost: $10

The Products:

Skinfix Ultra Rich Body Butter
Luxuriate in a super-rich formula that quenches dry skin.

Hello Mojito Mint Toothpaste
This dye-free, sugar-free paste safely polishes your teeth and freshens your breath.

Olly Beauty Vitamins
An expert blend of antioxidants, vitamins, minerals and collagen that promotes healthy eyes, skin & hair.

Expressionist Mascara Traveler
This natural mascara formula creates length and volume for luscious lashes.

ACURE Moroccan Argan Oil + Stem Cell Triple Repair Shampoo & Conditioner
Restore your hair with the help of organic argan oil, which provides moisture to even the most damaged hair leaving it soft and manageable.

Goody Ouchless Silicone Lined Elastics
These must-have elastics are made without metal for reduced snags and pulls.

Covergirl Intensify Me Eyeliner 300
Create instant drama with this intense black formula that glides on smoothly and dries quickly.

Revlon ColorStay Ultimate Suede Lipstick
Its velvety-soft formula moisturizes with shea butter and aloe for color that lasts.

Roc Retinol Correction Eye Cream
This non-greasy eye cream is especially formulated to help even out dark circles and reduce puffiness.

S.W. Basics Certified Organic Body Scrub
Get gentle exfoliation & deep hydration made from 3 simple ingredients: sugar, coconut oil and shredded coconut.

Are you grabbing one or more?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. Just ordered my second box. Thank Liz, my hubby just loves you! ?

    • This literally made me laugh!!! I know what ya mean.

  2. Hmmm, the ROC in the picture is not an eye cream, it’s a night cream.. I wonder which one it is.

    • I contacted live help on and they said the box could be returned for a refund if it’s not as expected.

    • just got the box – only 9 items – no mascara. it’s all what’s pictured:

      Goody elastics
      Covergirl eyeliner
      Revlon ColorStay lipstick
      RoC Deep wrinkle night cream
      Acure Moroccan Argan oil
      Skinfix body butter
      HEllo toothpaste
      Olly beauty vitamins
      S.W. Basics organic body scrub.

      • That’s what I got. This was my favorite Target box! I’ve been wanting to try that ROC cream ever since I missed getting one in a Walmart box earlier this year and now I can. Your move, Walmart! 🙂

      • Actually, I had 10 items (unless you were counting shampoo & conditioner as a single piece?), or even 11 if you count the foil pack of exfoliating powder. This was a very good value, can’t wait for next month’s!

      • Mine didn’t have mascara. Not that sad about it but still not cool. Will contact Target.

        • I e-mailed Target about the missing mascara. They said that the box did not include mascara, though it’s still there in the description, which I screencapped yesterday. I guess the fact that the picture doesn’t show it meant that all those who suspected it last week were right!

          Target issued me a $2 credit.

    • Just got mine and its NOT the eye cream but the deep wrinkle cream. Going to email tomorrow to hopefully get my money back since that’s the only reason I bought this was wanting that eye cream!

      • I bought it for the eye cream, too. Please, let us know what Target’s response to your email is.

        I contacted Target’s 1-800 number and the rep offered me $2 in gc. I wanted to return the box, and was told I can return it at a store with the packing slip. I told the rep that there was no slip included in the box. So, I’m kind of afraid to go to the store, try to return it, and told I can’t.

  3. The SW basics product listed and picture are different and same with the other product mentioned in the comments.

  4. Target boxes are an automatic buy for me. This one is jam-packed! Now, if I could only figure out an alternative use for the many black eyeliners I’ve collected over the last year…

    • LOL, you and me both! I have so many I could paint a black accent wall in my living room! And yet…. I bought this box anyway. 🙂

    • Same here – the problem is that I’m on the road most of the day and can only get to them at night. Thank goodness the last few have not sold out by then. Just ordered two and I’m a happy camper.

  5. Just got it. The eye cream alone is worth 2x the price of the box, and I’ll use that along with the serum I got in my Walmart box. I think the only two things I won’t use are the shampoo (curly hair) and the elastics, because I already have so many.

  6. Going to pass, received a ROC large sample in my WalMart box for fall, and thanks to other Sub boxes, I have plenty of Mascara, Liner and lip stick/glosses. Hopefully next month something will speak to me.

  7. Just ordered one. This’ll be my first Target box. Love the Hello toothpaste brand — it’s all we use. Can always use more hair elastics. Looking forward to trying the rest of the stuff.

  8. I got one! Thanks Liz for letting us know. I love the Target boxes. They are always a great value and the $3.50 coupon always helps.

  9. Just got one, thanks Liz

  10. Got the box just for the Revlon color stay suede lipstick and the ROC eye cream. Excited to try the other products which are unknown to me (skinfix, hello toothpaste, Acure and S.W Basics). Not excited about receiving another mascara and a black liner, but I can always gift those.

  11. It’s a great box, worth $10 just for the Roc cream and I hope everything is in it this time 🙂

  12. Thanks Liz!!!!!????This box looks much better than the last one. I could barely salvage the last one. I couldn’t even give away most of the items to my daughters friends! They usually love the things I give them, not so last month. This one is packed & I picked up 2! The one thing I didn’t love… The $5 off coupon was for L’Oreal products only, so it wouldn’t work towards these boxes. Target’s really getting sneaky. But, I still l❤️VE them!? Thanks again! Have a great week!! PS. I don’t say it enough, thanks for all you do! I SO look forward to your emails, each day!?

    • I agree they are getting sneaky. Showing Deep Wrinkle Correction Cream and listing eye cream. Not cool!

  13. The pic shows the ROC night cream but the Target description reads ‘eye cream’. I checked and the packaging is quite different for each product. I wonder which is correct??

    • I just noticed that too. I ordered two boxes based on it being the Deep Wrinkle Correction. I already have too many eye creams. Are these boxes returnable?

      • I heard that some people complained to customer service about their loreal box and got the price refunded. As the product list on the site didn’t match what came.

        • They wouldn’t refund mine and the shampoo was open and all over everything. The hairspray cap broken and inuseable. Total disappointment.

      • Items were missing from my last Target BB. They gave me the option of returning the whole box or refunding me two dollars. I figured it was too much hassle to return it so I took the partial refund.

  14. Looks like a good box but I’m debating because it says you will receive the RoC Eye Cream (which is .5 oz) but shows the picture of the RoC Night Cream (which is 1 oz). They both retail for the same price but just wondering which one is actually in the box. Anyone know?

  15. Yesss! Thank you! I always get two because a. I need and b. My hubby takes half the stuff lol. In this box I see him swiping the skin fix, the toothpaste, the eye cream and maybe the shampoo & conditioner. They should totally do a man box sometime!

    • They DO have “man boxes” lol!

      • Where? I have only seen 1 and that was almost 6 months ago or so with little bitty bottles of axe hair gel.

  16. It’s listed as having Expressionist Mascara Traveler included, but its not shown in the picture. So, I can almost guarantee that its NOT going to be included. So hope nobody’s just buying it in hopes of getting the mascara. Target has done this before with previous beauty boxes.

    • It’s in there. I know, because I got my box on Friday or Saturday, and I am swimming in mascara right now between this and Birchbox. I can only use so much mascara at one time!

      • Sorry, I lied! I was mixing up my Target box and my BzzAgent shipment, which contained a D&G mascara. I got both on the same day. I just looked in my stuff and do not have a mascara from this box. I apologize for the confusion!

    • I did not get the mascara, but am fine with that as I have way too many in the queue already.

  17. I didn’t even read everything before I purchased, now I’m debating getting another. After the L’Oreal box, I’m glad to see a real Target box again.

    Thanks for the email reminder! I definitely would have missed it.

  18. The Roc Deep Wrinkle 1 oz.(thats full size)alone retails for $18-$20 even more at Ulta. That’s the gem in this box. Other newbies in here I’m anxious to try are like icing on the cake! I picked up two. I have two daughters so nothing goes unused. Passed on the last two. This one excites me! =)

  19. I LOVE S.W. Basics, but that one pictured is the Exfoliant, not the body scrub. Plus it looks like a foil packet, which is disappointing.

    • PS- Just realized it’s $10 and not $7; probably won’t get it when all I want is the foil packet lol.

  20. I love the email alerts! Thank you, Liz! I grabbed one after skipping the last few. I’ve been wanting to try the ROC eye cream and will at least use the rest!

    • Yes i agree i love the individual email as well

  21. Awesome – Thanks Liz!

    Got 2 for myself and 1 for my aunt. I know I won’t use everything, but will either donate or something.

    Love Target! (and passed up the L’Oreal box so had to get this one of course)

  22. As always thank you Liz for the heads up, before I subscribed to your newsletter I couldn’t get my hands on any of target boxes because they were already sold out by the time i wanted to buy them… anyway I usually get two (at $5 or $7) but this time I only grabbed one, I’ve never heard of 90% of this products/brands but I’m excited to try them all. I loooooove Target boxes but the two last ones have been a disappointment for me so I’m looking forward this one.

  23. Skip

  24. Yes. Got it. This will be my first Target box, thanks to signing up for the MSA alert emails, YAY! Excited to see everything in person. Curious to see this mascara. Looks like some decent sized stuff.

  25. I ordered 2, one for me and the other for a young friend. I will get both eye creams and she will be happy to take 2 hair elastics. For $10 I still think this is a good deal for the lipstick, eyeliner and even a mascara sample. Hoping to see Burt’s Bees, Pixi, Shea Moisture and Pacifica in the next box. I really would like to try more from these brands.

  26. Woke up, checked email, saw Target box and ordered two before my eyes were all the way open lol!!!

    • Haha – love it! 🙂

  27. The roc is TWICE the size of the one at ultra for $17. If this is being advertised as a $$50 box then that’s where almost all the value of from(and it contains parabens). Even with a gift card I’m going to pass. The only thing I want Is the scrub and I can’t tell if it’s bigger than a foil. But if you are interested in the ROC this seems like an amazing opportunity!

  28. Can anyone tell what shade the lipstick is?

  29. Thanks Liz! I ordered 2!

  30. For $10 I’m going to pass. I have a thousand mascaras right now due to Birchbox and past Target boxes, and I have plenty of eyeliner at the moment. The lip color doesn’t look like it would suit me. The thing I’m really interested in is the Roc stuff, but that’s not worth spending $10 for. If it were $5, I might’ve bought in because there might be a good coupon in there (I got the one that focused on curls, which came with a $3.50 Target beauty coupon). However I’m happy to see that Target is doing these boxes on a regular basis and seems to be varying it up, plus I like that I can choose to buy or skip, no subscription required 🙂

    • I meant to say that the small amount of Roc stuff is not worth spending $10 for.

      • That’s a full size Roc (1 oz) that sells for about $20.

        • It looks like the Roc product they’re showing (which retails for ~$20) is not what’s in the description, which is a 0.5 oz eye cream, not the deep wrinkle cream. But still looks like it retails for about $20. Hm. So maybe I will pick it up. Thanks for the tip!

          • Thanks again, Jen – I just snagged one! Maybe my the lipstick will work, or maybe I’ll give it to my sister or something. I’ll take the $20 eye cream for $10, plus other stuff, plus (hopefully!) a coupon!

          • Well, I stand corrected. It’s a night cream and not an eye cream, but it is in fact a $20 night cream from Roc in any case.

          • Thank you again, Jen, for encouraging me to re-think. I got the box, and although I have enough mascara and eyeliner to choke a horse (or make one look really pretty), the ROC stuff is worth it (plus I really like it), and the lipstick actually works for me 😀

  31. Are they doing more than one a month now? The last one we just got was October?

  32. Got mine, thanks Liz ??

  33. I ordered! It’s so hard for my to say no to Target boxes. I always end up loving 75% of the box so it’s easy to justify for the cost. Plus I get to try fun new products at a fraction of the cost!

  34. Do we know how much of it is full sized? It’s a little hard to tell…is the toothpaste and hair stuff?

    • Toothpaste and hair products look like they’re travel sized when compared to the listings for full size products on Target’s website. The lipstick, eyeliner, and Roc all appear to be full size based on the picture. I added it up, and it comes out to about $34 for those three items if that’s the case. If the mascara is full size, add about $12 to the total value. That’s without factoring in the trial/travel sizes.

  35. I think I’ll skip this one. I’m only personally interested in the toothpaste and vitamins, and there probably aren’t that many vitamins included. And the scrub. If the lipstick was a color I liked, that would probably change my mind (considering I could swap the rest, and might try the hair stuff). It’s nice, though, that they’ve gone with a different lipstick color than the usual. Wish they had with the eyeliner.

  36. And of course the eyeliner is BLACK! But I like everything else.

  37. I wish we could get a heads up about these in advance, so I can save money. I’m always broke when they pop up 🙁

  38. This one looks awesome! I ordered mine!

  39. I love your email alerts! Thanks 🙂
    I REALLY need to cut back on boxes as I have a huge PSMH box filled with stuff I can’t/won’t use (and then some), but I’m going to donate it to a women’s shelter along with this Target box.

  40. Got 2… One for me and for for my girls. Yay!! Looks like a good one, thanks for the heads up!

  41. Interesting that this one is $10, instead of the usual $5, but it’s still pretty much a no-brainer since I’ll use at least two thirds of the products.

  42. Thank You Liz for letting us know.

  43. Yes! I just ordered mine. Thank you for the email alert! MSA rocks!!!!

  44. Do we have size or value info on the products? I’m on product overload and not sure I’ll get this one.

  45. Good box. Got one for me and sent one to sis. Thanks Liz. 🙂

  46. Love all of the products in here, so excited to get it!!!

  47. I bought this. Won’t use the vitamins (collagen is NOT vegetarian) but I like a lot of the other items. I will get my money’s worth.

    • Thanks for the heads up on the vitamins. Now I won’t have to check the label. I still got a box, but just to try out the CF stuff I’m not familiar with. The rest will either be swapped or donated.

  48. I haven’t purchased the past few boxes, but I jumped on this one! I’m excited for just about everything in this one.

  49. Wow! I am going to grab one. Where is the mascara hiding in the spoiler photo?

    • I thought I was the only one who couldn’t find the mascara!

    • I’m almost positive the mascara will not be included, since its not shown in the picture. I don’t know why they do that! They have done that before.

      • Received my box – no mascara.

  50. Finally a box not full of hair care products! Love that it has Roc in it 🙂

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