Maybe individual DVDs I liked. (I do a lot of exercise DVDs at home.) I like kundalini yoga but it’s not for everyone (guaranteed to be different from the standard hatha yoga DVDs, though).
For equipment, I’ve really been into kettlebells lately. I’m not sure that would be convenient to ship (they can get heavy). But there are some other inexpensive (as in <$50) pieces of equipment I've been happy with lately — various types of resistance bands, for example. (And wrist wraps for using a kettlebell — I've got some adjustable size ones that are good.) Wouldn't send any item without exercises or links to YouTube demonstrations of exercises.
In the kitchen, an immersion blender. Those are so much more convenient for blending protein powder and smoothies than regular blenders because they're less expensive to clean. And not everyone has one. (Also they're not too expensive for a subscription box.) If I included that Chinese tea that suppressed my appetite, there's also a glass infuser I really like for it (it's whole leaf tea). And some of my favorite protein products (bars, powders, other stuff). Everything would be vegetarian, of course!
Also superfoods. There are so many interesting new things to try — white mulberries, goji berries, camu camu powder, cacao nibs, various greens and sea greens in dehydrated form. Maybe with recipes to use these ingredients.
*Maybe* some beauty items if they could be used by most people regardless of skintone and most allergy/ingredient concerns. But they would have to tie in to fitness somehow.
Apparel would be tricky. I can see issues with sizing. Maybe socks? I know socks really matter when I work out.
I'd stay away from downloads and apps because not everyone can use them and sometimes a credit card is required.
Anyway, that's what I can think of off the top of my head.
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