2 thoughts on the comments regarding negativity:
First, MSA provides a forum not only for purchasers to share thoughts and opinions, but also a free source of genuine feedback for the companies that produce these subscriptions. While they aren’t getting the demographic information (race, income, geographic locale) they’d get from paying a marketing company for a true focus group, they’re getting it for free and it can only benefit them as they decide future boxes. Let’s say they release spoilers and they have X number of cancellations and X number of new subscribers. Where else are they going to go to find out why? “Oh, it was the sunglasses. Make a note.”
Secondly, I think there’s a huge difference between “I don’t like” comments and “I can’t use that” comments. To spend money on a surprise and only liking some of the items included is one thing and it’s part of the deal with a subscription box, but to spend money and not be able to use items at all elicits an entirely different and not pleasant response in the buyer. Again, referring to the above, a company could glean from the comments, “True, we didn’t consider the number of subscribers who need prescriptions sunglasses and can’t use these.” Same would go for earrings when not everyone has pierced ears. Gifting is always an option, but if a number of cancellations can be tracked to a specific product via the comments on forums like this, then the company benefits.
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