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Birchbox July 2015 Sample Choice Spoilers!

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Birchbox Video

The Birchbox Sample Choice Video for July 2015 is up! Here are all the details:

Screen Shot 2015-06-17 at 12.25.41 PM

This month for sample choice, every Birchbox subscriber will receive Stila Stay All Day Liquid Lipstick, and you get to pick which shade you want: bright pink Bella, coral Venezia, or rich red Beso.

Or, you can pick the curated box:

Screen Shot 2015-06-17 at 12.42.20 PM

Inside the Beachy & Bright Box:

Stay All Day® Liquid Lipstick in Bella (bright pink)
Juara Enzyme Radiance Scrub
theBalm® cosmetics Balm Desert® Bronzer/Blush
Oribe Après Beach Wave and Shine Spray
Supergoop! City Sunscreen Serum SPF 30

And if you do an upgraded subscription plan (2 additional full-size makeup or nail polish items for $20 more), one of your full-size items will be this Smashbox Full Exposure Mascara:

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And here are the Add-On options this month:

Birchbox Plus

Subscribers will start to get emails to make their choice on the 25th. Full Details:

If you’re a subscriber, keep an eye on your email inbox on June 25 to choose your sample or select the Beachy & Bright featured box. Supplies are limited, so don’t wait! If you’d rather not choose a sample, don’t worry: We’ll create a great box for you based on your Beauty Profile. SAMPLE CHOICE EARLY ACCESS! All Birchbox Aces will automatically get early access to sample choice. Not an Ace? Not to worry! You can get early access too, just by inviting friends to Birchbox! Here’s how: Simply enter at least one friend’s email address on your Birchbox refer-a-friend page by June 23rd. And that’s it! You’ll get your sample choice email on June 24th—one day earlier than everyone else.

What do you think of the choices for July? I wish there was more than the Stila lipstick to pick from (the colors look pretty bold for me), but I like the looks of the curated box. FYI – if you haven’t subscribed yet, get $5 (50 points) to spend in the Birchbox shop when you subscribe with coupon code SUBSCRIBENOW50

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.


  1. I usually don’t pick a sample as I prefer the full surprise. But I am a complete girly girl and I go nuts for anything pink so I really really want Bella the hot pink lipstick color. I usually never wear lip products but I need hot pink lipstick in my life lol I already added the pink sunglasses even though I have a ton of sunglasses already…but these are pink!! So excited to get them and really hope Bella is still available when I get the email.

  2. Does anyone know if I sign up now if I will get the July box? (basically is there a waitlist?) I already get several other boxes, and have always been on the fence with birchbox, but I defiantly want that lippy!!!

    • You will get the June box, there is no wait list with Birchbox. Just sign up before the 23rd so you can refer a friend and get sample choice!

  3. Excited to finally be able to choose a bold lippie! I hope the shade customization is something they choose to keep doing.

    Also…. anyone else notice that when you go to track your June box’s shipping progress, that you see a different package slated to be delivered in August? I think this is the Eyeko eye liner that they promised!

  4. I’m just hoping by the time I receive my email that I STILL have a choice. Every time I go to pick my sample everything is sold out! I wish it was the eyeliner instead, the bold lip colors are a no for me. I like a bold eye versus a bold lip.

  5. I seem to have better luck with the curated boxes. I am an ace and did not even get my confirmed sample choice this month. But I do love the add-ins. Was debating yesterday trying to limit to 2, and my color pick of the towel is gone. Well, I picked the towel and the pink sunglasses. Have been obsessed with polarized lens lately, got 2 pairs from bespoke post. Sigh… Birchbox made $52 extra from me this month.

    • That’s so funny, almost the same thing happened to me! I’ve never gotten an add in before, but this month they were fantastic, so I was debating on whether or not to get both the towel and the pink sunglasses, but when I checked this morning, the towel I wanted was out. I think I’m actually going to buy that design full priced somewhere else and add on the sunglasses.

  6. I am prob gonna go with the curated box. I think it’s cuter and has better samples then what I’ve been getting lately. For those who have been around since January….do you remember when we were told to save our printed boxes for an end of the year surprise? Do u think getting the different style curated box will affect that?? I’ve been shying away from them for that reason, but I’m finally giving in. I thought maybe it was gonna make some kind of design, but so far I don’t see a pattern developing so I’ll take my chances lol

  7. I don’t mind just being able to pick the color. I am certain I would have picked Stila over anything else that would’ve been offered for the sample choice. I do have two accounts though and only one shade will work for my skintone so hopefully my shade won’t sell out.

  8. Not crazy about the choices but not worried. Last month I didn’t like anything enough to pick or the curated box, so I let them choose based on my profile. That was the best box I’ve gotten! Everything was perfect. Going to roll the dice again this month.

    • I may roll the dice as well. I like the Juara and Supergoop in the curated box but dislike the lip color

  9. In case anyone is interested, I have a code for 20% off $50 from my last Birchbox. If you want it, let me know and I’ll e-mail it to you (no sense having it go to waste). I also have the $3 off $15 beauty purchase at Target if someone wants it.

  10. Am liking the idea of color customization. The coral will look best with my skin tone, but if it’s all taken then I’ll go with red.

  11. I love this! The hot pink is my least favorite of these options, but the curated box is super tempting. I’ll probably just go for Venezia and try my luck with the remaining items. Lord knows I don’t need any more bronzer or sunscreen!

  12. Agreed – very bad that they didn’t deliver on the eye liner so last minute and aren’t giving it to us next month. Also, agree that this bold lip isn’t for everyone so it’s another fail.

  13. I think July looks awesome!! I LOVE Stila Beso lipstick, it’s amazing. It’s so bright, but so awesome. I might pick that for and my 2nd account might go with the curated box. I love the towel and I just canceled the $20 upgrade, so I might get the towel instead lol.

  14. I’m excited about the sample choice. I love getting makeup in my Birchbox, and I’ve been really into the bolder lip colors lately.

    The curated box looks really great, too!

  15. I’m hoping that this will be a trend towards more customization with BirchBox. It will be nice to receive items that are more flattering to the recipient.

    I am going to pick the coral color. The BB Plus items look like fun items. My sister selected the pink lenses sunglasses.

  16. Hmm yeah those are so bright for my ghost skin! I’ll probably go with the coral. I’ve got two subs so I wonder if one color would swap well? I much prefer skincare stuff.

    • I was wondering what color would swap best also. I won’t be using any of those colors. When I want bold lip color, I go for a deep color. Brights don’t work well for me.

  17. I am torn about this one. I love the idea of this sample, but these colors are so bright, and matte looks terrible on me. Maybe trying something brighter is good, and I can put gloss on top of this.

  18. Has anyone tried the sunnylife brand fouta? I am wondering if the quality is good. Thanks!


  20. I LOVE these lipsticks (though they are little drying). I have the full-size in Besos and it brings out my green eyes like no lipstick I’ve ever seen. I really can’t decided between the other two colors. Love that they are giving us a shade choice. I’d really like to see this trend continue.

  21. I’m so excited about the bold lips! I’ve always wanted to try one but have been too nervous to spend the money and buy one if I didn’t like it. This is why I love subscription sample boxes! I get to try a color I’ve never worn and if I don’t like it, not that big of a deal. I know I love liquid to matte lipsticks and wanted to try stila so if I like the formula but not the color–I know what I can get!

  22. Ugh I really want that towel but I can’t reserve BB Plus items since I got a one-year sub through Gilt City last summer so I’m not recognized as a “subscriber”

    • I have a subscription as well through Gilt, but I emailed Birchbox and they were able to put it through for me 🙂

    • I would email or call them! They have such excellent customer service. I bet if you called, they would be able to add it on for you!

      • Thanks! Just did that…fingers crossed 🙂

  23. I think that I am going to add-on the cocktail kit. My fiancé will like the big shaker and I will like the fancy syrup, so it seems like a win. I’ll probably also get the curated box. I may take this opportunity to cancel my second account though, I’m not convinced that I really need 2 of those Stila lipsticks (though I do love the box pattern for the regular box, but not sure if that is enough to justify keeping both).

  24. Added the towel totes adorbs!

  25. I love bold lipsticks. I’m thinking red and coral for my two (ACE) accounts.

    At least this month, it seems unlikely that anyone will get a box with two sample choices in it.

    • I seem to remember receiving something in Beso a while back from another box (Ipsy?) and yes, bold is one word for it! I will admit that it looked fabulous and really stayed on, however.

  26. pretty excited about the curated box! I would prefer the coral lip gloss to the pink, but ORIBE! and the scrub are selling me on it especially since there isn’t a fragrance sample… Already reserved the towel too 🙂

  27. So do ya’ll think that EVERYONE is getting one of the Stila lipsticks and the sample choice just lets you pick the color, or is there a chance if I don’t do the sample choice that I won’t get the lipstick? I am SO not a bright lipstick person.

    • I think Lorelei in the video mentioned that everyone is getting one.

  28. I think I’ll go with the coral Venezia color. It looks like the least bold and I was introduced to using coral on my lips when I received the Cynthia Rowley lip stain in Poppy, which I really like. I also wanted to add on the bkr bottle because I’d been eyeing it for a while, but I’ve been wanting a specific color (and possibly the liter sized one) so if I’m going to shell out that much money for a water bottle, I’d spend a little extra for the exact one I want. Pretty excited for the July box!

  29. I like Stila’s Stay All Day Lipstick which works pretty well! With that said, I do wish they gave more product choices instead of the choice of a color.

  30. I love bold lip colors so I’m super excited for this month’s choices! I hope I can get the coral one!

  31. love the currated box this time, also got the beach towel which i’m using for my concerts in the park this summer!

  32. I’m glad I cancelled the upgrade. More mascara! No thanks. I’m excited about some of the plus items. The towel is very cute. Should be a good month!

  33. I think I will go with the curated box. Interested in the enzyme scrub, but the lipstick is scary! Can’t see myself wearing bright pink.

  34. OMG! That box! I love that box! and Stila lip stick? So flippin’ excitable!

  35. Pretty disappointed with this month’s choices. Might have liked the Stila lip product IF it was offered in a more realistic shade….as in, not 3 bright shades! At least one natural/nude/champagne/light pink option would have been nice!

  36. I wish they would send the black liquid liners they promised!! I signed my 62 year old mother up for that and she’s less than thrilled with the bright blue liner she relieved…. the stila looks beautiful but the liner was needed

    • I was annoyed by that too. They apparently had an issue with customs and didn’t get them in time. I thought it was a bad business practice to promise something, and then not deliver it without any warning. It makes me assume they might do that in the future, so I canceled. This month will be my last box.

      • Yeah but they should give them in a different box, like this month or at latest next

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