This is ridiculous. As an ACE and someone who’s taking a chance on Birchbox by spending an extra $20 for two products I may not even want/like/need, I feel like Birchbox should have handled this in a completely different manner.
I have to admit that I’m getting cold feet about paying $30/month for two full size products (one of which might be nail polish) and samples. For the same $30, there are several subscription boxes that would send me 5-7 full size items.
I don’t understand Birchbox’s thinking is on this. I feel like I’ve gone out on a limb with this “upgraded” subscription and so far, the only thing I’ve received is downgrades: I’ve spent three times the money for a box that I didn’t get to select; as far as I know, I didn’t receive any Birchbox points when I upgraded my subscription (over a year, this will represent an additional $240); and the points for the full size reviews are the same as the points for the sample reviews.
For the same amount of money, I could have purchased two additional annual women’s subscriptions or one men’s – all which would have come with Birchbox points.
So far, so disappointed. I expected more from Birchbox. The launch of a new subscription box should generate excitement and anticipation, not anxiety and an overall feeling of let down.
$30/month may not seem like a lot to some, but over a year, this adds up to $360 and for that amount of money, I expect A LOT MORE than what I’ve seen from this “new” subscription so far.
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