Hi Vianny! Since you asked, below are my original takeaways. I actually left them out initially because I wanted others to draw their own conclusions since certain attributes are completely subjective, such as a points system or its structure (which I have not analyzed here). But I understand what you mean, that not everyone can necessarily interpret pictures! I hope this helps those who could use a quick verbal summary:
In the case of Makeup dominant boxes, Eye products prevail (i.e. eyeshadow, liners, mascaras).
After August of last year, Birchbox values increased by a few dollars. A few dollars may not be relevant at all, but I found it interesting as around this time, 4 new beauty boxes were introduced.
After Blush was acquired by Target in late 2013, it looks like the box values tapered off somewhat and have been more stable since.
Anyone looking for Makeup would do well with Ipsy, Boxycharm, or Glossybox. I personally would prefer Glossybox even though it’s lower ranked and has mostly deluxe samples instead of saleables. The reason for this is the prestige level. I like that I can sample higher end cosmetics without paying a huge premium for them.
On that note, I must say I was very surprised to see how much value Ipsy has. Especially given the newer boxes that launched after. I expected all of them to be better performers, but only Blush beat out Ipsy. My guess as to why is because Ipsy seems to distribute a lot of eye products (liners/mascara/shadow). This may be a cost-effective way to provide universally flattering items while adding value to their boxes. I love eye products, so I can’t say I mind!
Regarding Popsugar, I was a little disappointed to find that the dominant Lifestyle items, which already makes up 72% of the box, are Food/Drink. In general, Food/Drink products do not provide much value for a box, so it shouldn’t be too surprising Popsugar falls toward the bottom.
You could say the same for FFF, but I think the reason this doesn’t rank lower is because there’s a fair amount of other categories, not just Food/Drink. However, it’s only quarterly which might skew one’s purchase decision.
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