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My Favorite Subscription Box Discoveries of 2013

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2013 Subscription Box Favorites

One of the best parts of subscription boxes for me is discovering new products! I decided to do a wrap up of 2013 by reflecting on some of my favorite products I discovered this year! (I’d love to hear what your favorite products are too!)


Inika Makeup – Discovered through Saffron Rouge Inner Circleย 

I’ve been really into natural makeup this year, so finding the brand Inika was perfect for me. I first sampled their foundation, and then I bought it in full size in addition to their bronzer. (Birchbox sells this brand too!)


Supergoop Daily Correct CC Cream – Discovered though several boxes

These little CC Cream samples seemed to be a lot of boxes earlier in the year, and fortunately for me I love the formula so I was always happy to find more in a box! (I did break down and buy the full size version though). It’s one of the more heavier coverage BB/CC creams, which is perfect for me, and it’s paraben and fragrance free!

!00% Pure

100% Pure products – Discovered through Birchbox

I think the first 100% Pure sample I tried was lotion in a foil packet that looked a lot like a ketchup packet. (Even though I hated the sample size, I loved the product, and couldn’t believe it was made with all natural ingredients!) I now use their lip crayon, mascara, and coconut lotion on a regular basis!

tarte lights camera flashes

Tarte Lights Camera Flashes Mascara – Discovered through GlossyBox

This is my go-to mascara for crazy volume and length. And it’s free of parabens and phthalates!

wet brush

Wet Brush – Discovered through POPSUGAR Must Have

I still don’t know what the design difference is between this brush and other brushes, but it works amazing in wet hair. I use it after every shower!

Runa Tea

Runa Tea – Discovered through Birchbox

I used to hate getting tea samples in boxes, but now I love it. (I made the switch from coffee to tea a few months ago). My absolute favorite tea is the Runa Tea in Cinnamon Lemongrass. It’s made with organic and fair trade ingredients ย – and it has as much caffeine as a cup of coffee!

Golden Tote $149 Bag Review - October 2013

Golden Tote Cozy Sweaters (and anything Puella) – Discovered through Golden Tote

I’ve definitely gotten more obsessed with Golden Tote this year (I need January spoiler pics!), and I find myself wearing the sweaters I get in their monthly totes all the time. ย I also can’t wait to get more Puella items in upcoming totes – I love that I can get Anthropologie items at such a discount, and all of my Puella items are SO soft and cozy!

Beauty Blender

Beauty Blender – Discovered through Birchbox

I use this every day to apply foundation and love it. (If you haven’t tried it yet and plan to, the key is to wet it first!)

The Ellie Fit Fashionista September Collection is Live!

Workout Clothing – Discovered through Ellie and Fabletics

Up until this year my workout clothing collection was just a mismatched drawer full of free t-shirts and random shorts. I did a complete wardrobe overhaul this year thanks to Ellie and Fabletics – I love that all my workout clothing is now flattering and stylish!


Hello Fresh

Meal/Recipe Delivery – Discovered through Plated and Hello Fresh

Getting fresh ingredients and new recipes delivered every week has definitely been a 2013 game changer for me and my husband. Thanks to how easy it is, we’ve been trying out new healthy meals we normally wouldn’t try to make. Just the other night we discovered we love brussels sprouts thanks to a delicious Plated Beef and Brussels Sprouts Stir Fry!


Honest Products – Discovered through The Honest Company

I knew about Honest products in 2012, but I think 2013 is the year they officially took over our house! From handsoap, to shampoo and conditioner, to dishwasher detergent – we use their products everyday, and I can’t wait for them to release more products in 2014!


Where’d’ You Go, Bernadette? – Discovered through Hammock Pack

This book came in a summer getaway box from Hammock Pack, and I read it on a summer weekend and absolutely loved it. Now I just need to lend it to someone else to enjoy!


New Favorite Scarves – Discovered through POPSUGAR Must Have

I don’t think I bought any scarves this year because POPSUGAR Must Have kept me supplied! I loved the summer pink and blue striped scarf, and the recent Michael Stars scarf has been in heavy rotation in my wardrobe!


I’m sure I’ll think of a dozen more products that should be on this list, but that wraps it up for now! What were some of your favorite products you discovered through subscription boxes in 2013?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. Love your site, Liz! The wet brush has changed my life! I have thick, course and curley hair and this brush tames like no other. Glad it made your top picks!

  2. I tell everyone about your site! The best!

    • Thank you so much Shari! I really appreciate it ๐Ÿ™‚

  3. Cool..Another SuperGoop CC Fan. I had received many CC/BB samples but did not get the rave of them. Then I got the SuperGoop. I too bought it full size. Awesome stuff!
    My other 2013 Raves:
    Davines Oi Oil for hair
    DermaE Hydrating Mist
    Toni & Guy Sea Salt Spray
    8 hr Chapstick..I know, so many complaints, but it’s a great product.
    Dang’s Coconut Chips
    Bob’s Bronco Sauces
    KuKURuza Salted Caramel Popcorn
    Gilded Nut
    I discovered newer and better sub boxes through your blog which I found over the summer while out of work w/ a broke ankle. I think I am I glad it happened because I don’t think I would have your blog otherwise. Thanks so much for all you do. Happy New Year.

    • Thank you! I’ve been curious about the Toni & Guy Sea Salt Spray since I saw it in one of the Birchbox sneak peek videos, and now I think I’ll try it since you love it! Happy New Year! ๐Ÿ™‚

      • WHOA…With all the boxes you get, I hope you have a sample of the Sea Salt Spray to try!
        I would love to go “sample shopping” in your house! Or at least be a recipient of the fabulous gift pile you are always adding to. Your friends are lucky that’s for sure!

        • Hopefully soon I’ll be able to share the samples and gift pile through swaps! ๐Ÿ™‚

    • I’d have to agree with you on the Dang! Coconut Chips. That was my favorite snack of the year!

      • Those Dang Chips were Dang AWESOME!!!!! I added some to a salad w/ chicken, lettuce, dried cranberries and such…Yummm. Just some though. I scarfed down the rest straight from the bag.

    • Thanks for the mention!!

  4. Happy New Year Liz!!
    My life changing find was the Lemongrass Leave in conditioner from my Curlkit subscription. It has totaled made out transition to natural curly hair manageable.
    Our son would say his stuffed Bunny by North American Bear Company, by way of Stork Stack is his favorite find. LOL! He loves that Bunny so much we bought 2 more for family and a stuffed bear and rattle for our baby daughter.
    In beauty, I’d say anything by MichaelMarcus or Susan Posnick in my Wantable subscription is my favorite!

  5. I discovered subscription boxes in general thanks to you! My favorites are popsugar and golden tote, but I have to say the one we really can’t live without is Barkbox! What can I say, I love my pup and they give the best!

  6. I discovered subscription boxes in general and your site this year. Now, much to my husband and my bank account’s dismay I’m hooked. I’m a huge fan of The Wet Brush. I seriously don’t understand what makes it different, but my girls (age 4 and 5) no longer scream when I want to brush their hair after bath or pool time. I also LOVED just about everything I got in my Nina Garcia box, had my first Stitch Fix, and gave a few subscription boxes as gifts. Quite a year for me and subscription boxes. LOVE your site, looking forward to more reviews in 2014.

  7. Are you planning on “retiring” some of your subscriptions and starting new ones in 2014? I’m thinking about joining golden tote! I’ll probably retire from Bonjour Jolie in a few months, and I don’t think I’ll renew my monthly popsugar when it runs out(but still plan to get their limited edition boxes!)

    • I agree, if January Popsugar is a disappointment, I will discontinue and just get their limited edition boxes!

      Liz, thanks to you I’m addicted, too!! I only started in September. I read your reviews everyday and they help me make decisions as to which boxes to subscribe to. Subscription boxes are such a good idea, although I now have many beauty products I don’t use, I plan on gifting them and they will make someone else happy =)

      The holiday Popsugar box for him was such a hit with my guy, he loved it.
      The holiday Popsugar box for her had two of my favorite products: Tokyomilk Dark in #26 Wisdom (looks and smells luxurious, I LOVE this scent) I’m curious about the other Tokyomilk Dark products as well!! The Beamon Rocks Stone bangle is gorgeous.

      Other favorite items from boxes since September:

      Birchbox: TOCCA Crema da Mano Luxe in Cleopatra (smells divine), now I’m obsessed with trying the Tocca line of fragrances/products. Boyfriend loves his new fragrance he discovered- English Laundry’s Notting Hill
      Glossybox: Nioxin Hair treatment works well and smells amazing, Tarte Mascara, Shine On Tinted Lip Salve, I did also like the Sesha Renu papaya enzyme exfoliating gel, but I’m still using LUSH cosmetics skincare
      Your Bijoux Box: This subscription is a winner, I loved the gold punk bracelet and crystal starburst necklace, I love the unique quality pieces and now have jewelry options to dress up my simple outfits.
      Nina Garcia box was really enjoyable (except the skin products), love that it’s a fashion box
      Barkbox is a necessity to spoil my pup
      I’m really happy I joined Stitch Fix, as I hate department stores and shopping for clothes and this is a really nice alternative, I’ve added some great pieces to my wardrobe and my stylist is really attentive to what I like and don’t like.

      I’m looking to subscribe to Elizabeth &Clarke but some of their options are not my style, but definitely on the look out for this one

  8. I use that brush everyday too!

    I discovered boxes in general in 2013! Yay…my daughter loves Golden Tote and everything in it!

  9. The hair brush and mascara are my top favorites too! My first stitch fix box last month was awesome and I’m happy I signed up for that one.

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