Posted by on in Blog | 8 comments

The Celebrity Subscription Box Trend – What Box Do You Want to See Next?

This post may contain referral/affiliate links. If you buy something, MSA may earn a commission. Read the full disclosure.


The Celebrity Subscription Box Trend - What Box Do You Want to See Next?

One of my favorite subscription box trends is the rise of the Celebrity subscription box! I’ve compiled a list of all celebrity subscriptions, and I want to know what celebrity boxes you wish existed! (I’ve also included a few of my dream celebrity boxes!)

Jessica Alba – The Honest Company ($35.95 a box)

The Honest Company focuses on healthy and safe products for baby, bath & body, health & wellness, and cleaning. This subscription is one of my absolute favorites – you can tell Jessica Alba is more than just the celebrity face of this company. I use Honest products in my house everyday and credit her “The Honest Life” book for helping me make healthier choices! (Check out my Honest Company reviews).

Pink, Jennifer Love Hewitt, Coco Rocha, Tyler Florence, Ashton Kutcher and Verbal – Fancy Subscription Boxes ($39 a month)

Fancy has launched quite a few celebrity subscription boxes since introducing the Ashton Kutcher Fancy Box. Each celebrity picks out items they love each month – and the Fancy delivers it to your door! (Check out all my celebrity Fancy Box reviews).

Mary Kate and Ashley Olsen  – Stylemint ($29.99)

Kate Bosworth – Jewelmint ($29.99)

Rachel Bilson – Shoemint ($79.99)

Brooke Burke – Intimint ($19.99)

The Beachmint company has launched quite a few subscription programs with stylish celebrity partners. So far I’ve tried Stylemint (my Stylemint review) and Jewelmint (my Jewelmint reviews). This subscription plan works a little differently – each month you get to pick an item from your showroom, or browse the entire site, or skip that month.

Giuliana Rancic – FabFitFun VIP Box – ($49.99 every quarter)

This box is curated by Giuliana and the FabFitFun editor team. Every 3 months they promise to deliver the best items in beauty, fashion, fitness and wellness. (Check out my review of the first FabFitFun VIP Box).

Rachel Zoe – ShoeDazzle (prices vary – you can sign up for a subscription membership, or shop the site regularly)

I like that ShoeDazzle has brought it Rachel Zoe as their Chief Stylist – she curates her own boutique each month.


That’s the celebrity subscription box list for now, but hopefully there will be new celebrity subscriptions launching soon! What celebrity would you love to see with their own subscription program? I would love to see a Gwyneth Paltrow / goop collaboration subscription, and an Oprah’s Favorite Things subscription box!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.


  1. I so want a Goop box from gweneth paltrow!

  2. Hands down, Johnny Weir! When I saw the 1st Fancy celeb box, Ashton; all I could think was how amazing a box would be from Johnny.

  3. I definitely am hoping that Fancy or another company ask some celebs like Rachel McAdams, Taylor Swift, Leighton Meester, Zooey Deschanel, etc. who is young and stylish to design a box… they would def. pick items that any woman would love!

  4. I agree with everyone that an Oprah box would probably sell better than all the others combined!

    I am still missing the Joy the Baker Lost Crates subscription. So a box that has ingredients and recipes for baking curated by someone like Gail Gand or Ina Garten would be awesome. And now that I think about it, more cooking subscription boxes would be welcome.

    I bet one curated by Alton Brown would be a hit! One ingredient a month and the history behind it and multiple ways to use it, plus one tool or gadget would totally be up his alley. (Okay, Food Network, contact me for royalties when you get this up and running! haha!)

    • Oh I also love the idea of an Alton Brown box!

  5. I think I would like to see a Jennifer Aniston box or a Lauren Conrad box! Oprah would definitely be a hit!

  6. An Oprah box would be a big hit! I could see a box like that selling out in minutes. I would love to see a Jennifer Aniston box come out. Or one from Beyonce! I really like these celebrity subscription boxes. One from Chef Ramsey would be really interesting too.

  7. I agree, an Oprah Favorite Things Box would be amazing!! I don’t think any celeb would be able to top that. 😉
    Although, if Kim Kardashian and Bobby Flay had a subscription box – I would buy with no questions asked.

Post a Reply

Your email address will not be published. Required fields are marked *

Comments may not appear immediately. More info here.

Please do not enter your email address in the Name field or in the comment content!