Message from Katia About Birchbox Points Changes
As you likely may know, Birchbox is changing their loyalty points program starting in July. The major change is that after July 11th, subscribers can only review 5 more items for points. After that, the sample review + points will be over. Above is the message Katia, the founder of Birchbox, gave to Facebook viewers about the reasons for the change.
I thought this video was much more informative than the original email sent (below) so I wanted to post about it. Let us know what you think!
Birchbox has announced changes to its Birchbox Points program beginning July 11, 2016.
Here are the highlights:
- You’ll now be able to spend Points in any increment – no more waiting until you hit 100 points to shop. Every 10 points equals $1 to spend on full-size products.
- Any Points earned after July 11, 2016 will expire 6 months from the date you earn them. Birchbox will send you a reminder so you have plenty of time to shop.
- Going forward, Points will only be offered for your first 5 sample reviews. New subscribers will earn points for the first 5 sample reviews in their subscription, and as an existing subscriber you’ll have the same opportunity. Starting with your July box, you’ll receive 10 Points for each of the next 5 samples you receive.
UPDATE: To clarify, current subscribers will be able to review only 5 more samples for points after July 11th.
Read our latest Birchbox Reviews to learn more about this box.