Posted by on in Birchbox News, Subscription Box News | Tags: | 36 comments

Birchbox Build Your Own Gift Box Launches Tomorrow!

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Birchbox is launching “Build Your Own Gift Box” tomorrow, December 3rd! (If you want an email alert when it is available, make sure to sign up for Birchbox News alerts at the bottom of this post).

UPDATE: This box is now available here!

Here is how it will work:

  1. Pick the box packaging you like
  2. Pick 5 beauty items (full-size and travel-size options)
  3. Pick 1 lifestyle item

Total cost: $55

And here is a sneak peek at some of the brands included:


Are you going to be grabbing one? Seems like this has the potential to be a very good value to make your own limited edition box!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I think if I didn’t get the monthly box, this would be great. But just the makeup category alone, I have already gotten each of these, some in multiples. I don’t wear perfume, the lifestyle items feel like leftovers from other LE boxes and the rest is pretty ho-hum to me. Oh well, I should be spending my money on gifts for people other than myself anyway 🙂

    • I agree; most of the items feel like leftovers.

  2. Where can I find this on this website?

  3. I just built my box online and wasn’t impressed with the choices. There are 4 choices for each category, and you can choose one from each ( hair, makeup, fragrance, body, face, lifestyle). Almost all things have been in my previous boxes, and there is only one product in the choices that I would actually buy. Well, I’d buy 3/4 of the hair items, but I can only pick one. Overall it’s underwhelming to me, and I was so excited about this!!

    • where did you find it? I’ve been looking all over for it this morning. I’m kind of hoping it’s underwhelming since i just the $15 off $50 to use at Sephora.

      • Found it… very underwhelmed. Not a fan of the makeup choices and Perfume choices

        • Where is it located?

        • Where is it?

          • you can get to the link through their instagram page.

    • Agreed, very disappointing!!

  4. What time do they usually make these available. So tired of logging into thins minutes after they are made available and having them be all sold out… ;-(

  5. I am curious to see how this works out. It has the potential to be amazing.

  6. I’ve never done the Birchbox thing before, can I buy this if I’ve never had a subscription because it does look promising! And anyone know any good discount codes a new person would possibly be able to use on it?

  7. I have a feeling I’ll be grabbing one of these tomorrow. And hopefully be able to use a 20% off promo code or something.

    Liz, not sure how you’ve managed to keep up with all the deals over the past week, but you’re amazing! Been able to get some awesome gifts and great deals so huge thank you for all your work!

    • Thanks Randi!! 🙂 And thanks to everyone who emailed me tips on deals! 🙂

  8. Are there any discount codes working?

  9. Do we get to choose from the whole store or just selected items?

    • Just selected items (6 categories [in the Soho store, at least] and about 4 or 5 items available per category)

  10. I got this the other day at the soho store and got $185 worth of stuff for about $30 (Aces discount and points). It’s a crazy deal

    • That’s a great value; congratulations on your deal!

    • Wow, i hope I’m that lucky lol!

  11. Going to watch for this!

  12. Agreed – depending on the options available, could be awesome or could be stinky. Just have to wait and see.

  13. Depending on the available options, this has the potential to be AWESOME.


  14. Liz- Do you know if this will be available online or only at the Soho store?

    • It will be available online! 🙂

  15. So your paying $55? For some thing that we usually pay $10 for? I think I’ll pass on this and just wait for my regular Birchbox to come.

    • This is for full size items.

    • Amy, it looks like there will be mostly full-size options so the value could be great!

  16. I may have use my points stock pile yesterday but I get my Christmas Bonus Fri-YAY! Merry Christmas to Me!

  17. Can’t wait but will depend on what is offered and assuming that things don’t see out right away…

  18. Not too too excited. Visited the Soho store two days ago and the lifestyle options they had for this were all things I’ve received from subscription boxes before. The beauty option were also nothing to talk about. 🙁

    • Maybe it will be better online because they have more access to stock that way? I’m hoping that is the case at least!

  19. Just got my $10 off a $50 purchase coupon since it’s my birthday month, so this is perfect timing! I hope it’s as wonderful as I think it will be!

  20. Sometimes only an emoji can convey the right sentiment


  21. This sounds fun! I just hope that they have enough of everything to go around and they aren’t selling out of the best options in the first 10 minutes.

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