Target released a new holiday Beauty Box, the Lashing Out Target Beauty Box! It contains five mascaras: four full-size mascaras and one deluxe-sized.
FYI - this box is currently available for purchase!
These tend to sell out quickly so buy soon if you're interested! And for future Target Beauty Boxes, sign up below for Target Beauty Box News Alerts if you want an email when these boxes go live! (Or sign up for the daily newsletter to get an email when the boxes go on sale).
About This Box
The Box: Lashing Out Target Beauty Box
The Cost: $14.99
The Products:
- COVERGIRL LashBlast Volume Mascara 800 Very Black
- L’Oreal Voluminous
- Maybelline Great Lash Washable Mascara
- Maybelline Volume Express Falsies
- Neutrogena Healthy Volume Mascara
Target "Lashing Out" Beauty Box Review
Maybelline Great Lash, Very Black, .15 fl oz - Estimated Retail Value $2.09 (buy a .43 fl oz. tube for $5.99)
I know this is a long-time favorite mascara for a lot of women, so I started with this one. I thought it worked pretty well! The formula is very black, but the brush was small and I had a hard time feeling like I could get the definition I like. I didn't have any issues with smudging under my eyes by the end of the day, though.
L'Oreal Voluminous, FULL SIZE! Retail Value $5.59
This is another mascara that is the ride or die for many of my friends. I got more length with this one than the previous mascara, but I had to work this one more to get a look I was happy with. I had a hard time feeling like this just kept pressing against my lashes and pushing on them instead of being able to get in between and "grip" them to fully coat them and get the definition I prefer. This is probably just because it has a fluffier brush, which isn't my favorite. (I like the primer version of this mascara, though, FYI)
I'm hoping a side-by-side application may be helpful for comparison. I definitely feel that I got some more length with the L'Oreal, but neither disappointed me and both wore well throughout the day.
Covergirl LashBlast Volume Mascara, FULL SIZE! Retail Value $5.39
Silicone brushes are more my preference. With the shorter, spikier bristles, I was able to get right up to my lashes and wiggle the brush to get in between for some better definition and length.
Maybelline the Falsies Volume Express, FULL SIZE! Retail Value $5.49
I didn't feel that this formula was as dark or jet black as I'm used to from other mascaras, and it took some work to build up enough on my lashes for me to be happy.
Here's another side-by-side. I'll finish up the Covergirl, but I'll probably pass along the Maybelline Falsies. Also, these both smudged under my eyes a little by the end of the day.
Neutrogena Healthy Volume Waterproof mascara, FULL SIZE! Retail Value $7.49
I was actually pretty happy with the application of this Neutrogena mascara! It felt like it wasn't quite as wet of a formula as the other, though, so it took a couple coats to get it how I like. My main complaint with this one, though, is that it seemed to have worn off my lashes slightly at the end of the day. I thought its waterproof-ness was satisfactory, though.
The Verdict: The total estimated retail value of this box is $26.05. I think this is a pretty good value for a $14.99 box, especially if you know you already like and will use these mascaras, it makes it a good deal to stock up! It also is a good way to try out some that may be new to you without having to pay full-price in case you don't end up loving it.
The Wrap Up:
Can you get this box if you sign up today? Yes, as of publication, this kit is still available on Target’s website for both delivery and free ship-to-store!
Value Breakdown: At $14.99 for this box, here’s what you are paying approximately per item:
- Maybelline Great Lash Washable (deluxe size): $1.20
- L’Oreal Voluminous: $3.22
- COVERGIRL LashBlast Volume: $3.10
- Maybelline Volume Express Falsies: $3.16
- Neutrogena Healthy Volume: $4.31
Alternatively, each item in this box has an average cost of $3.
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What do you think of the Lashing Out Target Beauty Box?
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