Beauty DNA is a monthly beauty subscription service that sends you one full-size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body.
When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: Beauty DNA
The Cost: $25 a month with free shipping
COUPON: Use code MSA20 to receive 20% off your first shipment!
The Products: One new full-size product each month that matches your beauty preferences.
Ships to: US Only.
Check out all of our Beauty DNA reviews and the Beauty Subscription Box Directory!
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
This box comes with a card that details the item included and a why it matches your specific interests and preferences.
This month I got a bonus match. I don’t know why – my guess is because the retail value of the main item is lower than I usually receive.
I love how thoroughly they break down the details of the product they picked and also why they chose it, based off of your profile and preferences.
I’m always impressed with how thoroughly they match products, and how many details they take into consideration. For example, they even note that this has a citrus scent, which I like, but has no rose or spice scent, which I have marked as dislikes.
K Voss Coconut Body Scrub – 8 oz, value: $36
My main pick this month is the K Voss Coconut Body scrub (although, I bet I’d love the cinnamon vanilla or espresso body scrubs even more!). This is 100% vegan, natural, and gluten-free and cleanses, exfoliates, and moisturizes all at the same time. It’s made with demerara sugar, coconut oil, almond oil, and coconut flakes.
Here’s what it looks like. Something about it initially grossed me out and I don’t know why – but I’ve actually come to love it. I especially love that the coconut flakes are the exfoliating agent!
Here’s the info card for my bonus gift this month.
Kora Organics Vitamin Enhanced Lip Balm - 0.34 oz, value: $21
I got a moisturizer from Kora Organics a couple months ago and loved it – I’m so excited to have this balm. I leave it on my nightstand and I put it on before bed. The formula is great and has jojoba, avocado, and rosehip extracts, and is enhanced with vitamin C and E.
Verdict: I’m happy with this Beauty DNA box. I wish I could have tried a different version of the body scrub, but I still like it. I love reading all the specific ways they narrow down what to send me. I have found that I love the value every month, too. This month I got $57 worth of product for $25, which I’m happy with. It’s not the best value I’ve gotten out of Beauty DNA, but it’s still good!
What do you think of Beauty DNA? What did you get from them this month? Have you found that they match all your preferences well?
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