Beauty DNA is a monthly beauty subscription service that sends you one full-size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body.
When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: Beauty DNA
The Cost: $25 a month with free shipping
COUPON: Use code MSA20 to receive 20% off your first shipment!
The Products: One new full-size product each month that matches your beauty preferences.
Ships to: US Only.
Check out all of our Beauty DNA reviews and the Beauty Subscription Box Directory!
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
This box comes with a card that details the item included and a why it matches your specific interests and preferences.
This month I got a bonus match. I don’t know why – my guess is because the retail value of the main item is lower than I usually receive.
I love how thoroughly they break down the details of the product they picked and also why they chose it, based off of your profile and preferences.
I’m always impressed with how thoroughly they match products, and how many details they take into consideration. For example, they even note that this has a citrus scent, which I like, but has no rose or spice scent, which I have marked as dislikes.
Paula’s Choice Skin Recovery Hydrating Treatment Mask – 4 oz, value: $24
This is an overnight hydrating mask. It has antioxidants and plant oils to nourish skin. I tried it and felt like my skin was definitely nice and hydrated in the morning. I normally apply moisturizer first thing in the morning so this saved me a step! My skin felt soft, too.
Here’s the info card for my bonus gift this month.
Phyto Paris Express Conditioner – 5 oz, value: $26
This conditioner is nice. I noticed a little more hydration and strength in my hair after using it for a few days. It’s called an “express” conditioner because it doesn’t need much time in your hair and is supposed to work fast. I like it – I don’t think I’d buy it full price though.
Verdict: This isn’t my favorite Beauty DNA box, but I’m still happy trying some new products. This month I got $50 worth of product for $25, which I’m satisfied with. It’s not the best value I’ve gotten out of Beauty DNA, but it’s still good with me.
What do you think of Beauty DNA? What did you get from them this month? Have you found that they match all your preferences well?
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