Posted by on in Beauty Subscription Boxes, Cheap Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women, Target Beauty Box Reviews | Tags: | 97 comments

Target Beauty Box Review – April 2016

This post may contain referral/affiliate links. Read the full disclosure.


Every month, Target launches a beauty box, and it sells out very quickly. (This box is currently sold out).

If you want to make sure you don’t miss out on the next Target Beauty Box, make sure to sign up for the My Subscription Addiction daily newsletter!


My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes).


The Box: Target Beauty Box

The Cost: $7

The Products:

Check out all of my Target Beauty Box reviews!


Each box comes with an info card and a Target coupon good for $3 off a beauty purchase of $15 or more. (Tip thanks to MSA readers – save these to use on future Target Beauty Boxes!)


Hawaiian Tropic Island Sport Ultra Light with SPF 30+ Sunscreen Lotion – 2 oz Value $2

This formula rubs in clear easily, isn’t greasy, and has a great summery scent. It’s a decent sample size too – perfect for travel.

Marlowe. No. 022 Body Butter – 1 oz Value $1.25

This might be my favorite discovery in the box. I sampled the Marlowe brand before thanks to the January Target Beauty Box. Their formulas are paraben and phthalate free, made in the USA, and not tested on animals.

The scent in this body butter is very subtle, and I like it, plus the formula is really moisturizing without making my skin feel greasy.


Simple Cleansing Facial Wipes – 7 wipes Value $1.25

I’ve sampled these before and they work well. I like that they are gentle on my skin and I always can use more makeup remover wipes!


Laneige Water Bank Soothing Gel Mask – Value $4.80

This sheet mask is a little different than most sheet masks – it comes in two parts:


That works great for me because my face doesn’t always match up well with the eye, nose and mouth holes on the one-sheet-fits-all masks.

And here is what I look like with it on:

giphy (14)

Just kidding! Actually, I look way too scary to ever post on the site. Like scare-my-husband-even-when-I-warn-him-I’m-wearing-a-mask, scary.

(Thanks, EC, for the Mrs. Doubtfire mask comment, though – I needed this gif in my life!)

This mask is a 30-minute one. A little longer than I would have liked, but it left my skin feeling super soft and refreshed, so I can’t complain!

(If you like Laneige, Target Beauty Boxes are for you – the brand is in almost every box!)


Pantene Airspray Hairspray – 1 oz Value $1

This hairspray has a pleasant floral/fruity scent, and it gives a medium hold without any stickiness.

CeraVe Healing Ointment – 2.5 g Value $1

I just got this sample in the Walmart Spring Beauty Box as well! More info on the formula:

No fragrance added, Dermatologist Tested, Dye-free, Hypoallergenic, Noncomedogenic, Phthalate-free, Steroid-free, Sulfate-free

And most importantly, it works well! The sample is pretty tiny, but a little goes a long way, so it works out!


COVERGIRL Colorlicious Lipstick in Yummy Pink – FULL SIZE Value $6

This cotton candy pink is a pretty wearable shade for me. Here it is swatched:


The finish is a semi-matte, and moisturizing. Good pigment, too – I like it!


Maybelline® Dream Velvet Foundation – Sample

This sample was enough for an entire face application, and I really liked the feel of the “velvet gel-whipped foundation.” The color is a little too peachy for my skin tone, but I was impressed with the coverage and finish of the formula! (On the back of this card is a $2 coupon for any Dream Velvet or Maybelline New York face product.)

And the hairspray came with a coupon too:



Verdict: This box has a value of about $17. That’s on the lower end for Target Beauty Boxes, but still great. Plus the $3 Target Beauty coupon always makes this box worth it! And this month I’ll use every single item!

What do you think of the latest Target Beauty Box? Were you able to grab one?

If you want to make sure you don’t miss out on the next Target Beauty Box, make sure to sign up for the My Subscription Addiction daily newsletter! (And check out our reviews of all Cheap Subscription Boxes for more boxes in the Target Beauty Box price range!)

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I ordered the April beauty box, and never received it. Fortunately they’re going to refund my money but still disappointing.

  2. Thank you for the email to let me know when this box is available. I bought 3 (2 of them will be gifts for Mother’s Day). Thanks again.

  3. Target has May spoilers up now!

  4. Is there any word on there being a May box?

    • I’m curious too… I’ve been checking multiple times a day to see if spoilers have been posted.

      • I’m checking too!

        • Looks like the spoilers are up! 🙂

  5. FYI: that Maybelline coupon is good on ANY face product (it says it on there). I wasn’t thrilled with the foundation in the foil pack, but I realized the coupon could be used on something else and bought Maybelline Fit Me Matte + Poreless for $4 at Target with only that coupon. Yay!

  6. I got my box yesterday. I’m pretty happy with everything, except the lipstick. I got the Carmel color, a white base nude. Looks awful on me. I have a lot of pigment in my lips and it just washed it out. But it’s whatever. The thing I was most excited about is the sheet mask. I am such a sheet mask junkie, and I really like the water sleeping mask we got from the same brand in last months box.

  7. Mine arrived today and I’m happy with everything, especially the lipstick! this is actually the first lippie from a sub that I actually like, it’s called titillate. I was so tired of deep reds and bright pinks. Love Target boxes!

  8. So my Target Beauty Box was delivered on Monday but when I went to my mailbox to grab my mail and the key to the parcel because it wouldnt fit in my mailbox it wasn’t there. It was there Tuesday , Weds, and contacted the USPS and Target and both say it was scanned and I guess the mailman took it or he put the key in the wrong mailbox and they took it. Its a sign from God telling me to stop buying subscription boxes…. But I can’t… Help

  9. Wahhhh! According to USPS tracking my boxes are sitting one state away since April 12. ?

    • Y tracking said it was in Pennsylvania for over a week. Contacted post office and they are looking into it. Then got an email from Target saying my refund had been credited to my bank account. I called Target to find out what was going on. He was no help. He said it was returned and my account was credited. I asked him where the box was and all he would say was that it was “out of stock”. So, don’t know what they did with the box that was returned. I told him my daughter had been checking the mailbox everyday. He couldn’t tell me why they ended up getting it back. I wrote corporate. Not happy !!

  10. I put my lipstick up on the swap site but then took it down and tried the store. They didn’t even know the boxes existed (the chick at CS was like, “You mean Birchbox? We can’t exchange Birchbox items.”) but did let me switch out the lipstick. They did it like a return without a receipt. The color choice was only ok, and the only non-light colors they had were reds that all looked alike. I got Cherry Succulent.

  11. I didn’t expect to love this box but I really do! Everything but the hairspray is useful to me. I got the lipstick in Tempt Berry, which is too bright and dark for me, and was going to put it in the shelter-donation box but I saw several people were able to exchange theirs for color at Target and decided to try. I was allowed to do so! – and chose a color that seemed good, a lighter, warmer pink, but what I didn’t realize it is so frosted it appears several shades lighter and cooler than it should be. So just a heads up, a lot of these are frosted and there is no indication on the packaging or shelf. Wish I had just donated it.

  12. For those who do not use hairspray, I read that it could be used to stop a run or snag in pantyhose. I tried it on a run and it worked. Since I have received hairspray in my last 3 boxes, I keep a can with my pantyhose, a can with my travel supplies and I took a can to work.

  13. I hope I get a deep pink or rose colored lipstick. I definitely could not wear that Caramel Kiss color or anything with an orange undertone.

    • UGH! My lipstick is called dulce le leche and will not work at all for me! So disappointed. I really wanted a deep pink/rose.

  14. Thanks for always posting the Target coupons, Liz!

  15. Bummed I got the same lipstick in both boxes. I love the lotion, in a nurse and constantly go through lotion and this one is very good from what I can see for my dryness.

  16. I got two lipsticks I hit the jackpot

  17. Not sorry I skipped this one! I don’t use hairspray, and although it sounds like there are some colors of the lipstick that would have worked for me, I probably would have ended up with pink or red. My fair skin, freckles, and red hair don’t go with either 🙂 My Walmart box was great this time, and my BB should be here any day…so I’m good for now. Looking forward to the next Target box!

  18. Not impressed at all! I’m glad I skipped this month… I know it’s not a lot of money but I wouldn’t used any of the items… Hopefully next month will be better because I do like target boxes

  19. I worked from home yesterday and had both kids home sick with me. So when my husband came home from work and had the box from the mail. I was so excited. I put the mask on and went to lay down because it had been such a miserable day. And then my 8 year old opened the door and when I looked up he just started shrieking. It was hilarious, or maybe I was just in a bad mood. But I told him it served him right for not knocking first.

    • You’re my kind of mom lol.

    • I did the same thing to my 14 year old. Fun times!

  20. I was happy with it. It is all stuff that I’ll use this summer and actually the ointment is great for my currently chapped lips. I got an ugly bright pink lipstick, which was broken so I didn’t feel bad throwing it away and Target refunded me part of the box cost! 🙂

    • How did you do that? My lipstick was broken from the base and it smooshed into the top.

  21. Anyone else received a “delayed order” notification? Instead of shipping, Target set a new delivery date to Apr 24. This was my first time buying anything from Target, so I’m not sure if this is ok or not.

    • I did receive an email first that my order has been delayed and new delivery date is 24th. But eventually they cancelled 🙁 no reason no nothing. Just an email saying few days later that your order is cancelled. I never have had any problems with my target boxes before

      • Mine was finally shipped today (tracking still not working though). I was hoping to at least receive an explanation on why the box got delayed (or, in your case, on why the order got cancelled).

        • I did inquire. They told me it was due to technical error and now they are out of stock. I was one of the first ones to order. This is such a disappointment.

          • That’s odd, considering that mine was delayed and yet got sent (wondering what’s inside, though).
            I placed my order around 3am PST, so I’m pretty sure they still had plenty of available boxes.

        • have you received yours??I never got a tracking #. it only said arriving between 22nd -25th. I contacted target and they told me its lost in warehouse. it was never shipped so we will issue a refund!! WTH. I am so mad at target right now

  22. How do you use the mask? I see it has two layers (in addition to two parts)? Do you put the white paper-y layer on your face or the clear cellophane-y layer? I decided to stand firm and not to get this box, now FOMO has kicked in. No more skipping Target boxes! I do have these masks from other boxes.

    • You remove the white paper layer (it’s just part of the packaging) and they apply the clear layer. The top part covers down to your nose, and the bottom part covers your mouth/chin lower face area. Hope that makes sense!

      • Yes, it does! Thanks.

  23. I have not received the boxes. I ordered two and my cc was charged but never got a confirmation email. Did you all get a confirmation after ordered the box? Should I call customer service?

    • I received a confirmation. You should probably login to your Target account first and see recent orders, and then maybe call. I live close to where mine is shipped from, so depending on where you live it could take a few more days.

      • Thank you.. I called them and they said they are on their way 🙂 .. I had a typo on my email and that is why I didn’t get a confirmation.

  24. I also got Caramel Kiss, which is not a good nude for me. I could probably make it work by fussing with it or using gloss but I have probably a dozen nudes that are nicer so will get rid of it. But was really excited for the lipstick (I’m a lip product junkie) so that made me sad and feel like the box wasn’t really worth it. I did try the foundation and it looked nicer on my skin than I expected but it just felt like so. much. makeup. I may need to take a break from these Target boxes but I get sucked in so easily. I finally quit Birchbox but have now signed on for Walmart and Target! Sigh.

    • Someone on this thread was saying you can take it back to Target and exchange it for another color in the same brand. Maybe you would want to try that.

      • Ah, thanks! Think I will try!

  25. I will use everything in this box! I love the trial size sunscreens. My lipstick shade was Caramel Kiss which is perfect for me.

    • I wish I had gotten Caramel Kiss. I got Tempt Berry. Its pretty dark, but I will make it work. I will use the sunscreen when I walk back and forth to work this summer(40 minute walk each way). I don’t use hairspray. I have long hair that I wash and comb. That’s it for this gal! This is my second box. I liked last month’s better, but this one is ok. I got three this month. One for me; my daughter, who lives with me; & my daughter who lives across the country.

  26. I like this box more than I thought I would. The lipstick shade I received is Tantalize which is perfect for me!

  27. I love how fast this shipped! I agree with others that this is more in line with their $5 boxes, but I’m still happy. The lipstick was too pink for me, so I’ll give it to my niece. I read somewhere about using the foundation sample as a highlighter since it’s too light for me to use all over. Tried a wipe tonight and it worked great. I think I will like everything else as well.

  28. Can someone tell me how to make a new swap listing? I’ve done tons of swaps but none lately and can’t figure out the new format…can’t find where to create a new listing? Help please!

    • When your on the Swap site go to search and put in your item. The item should come up. From there a list of possible items should come up. If you find your item click on “learn more” and that will take you to the page where you will find the “list it” tab. Just follow the directions from there.

      Also you can go to the “list an item” tab to the far right under the “latest listings” page. The directions are easy to follow from there.

  29. I loved this beauty box. It was my first time getting it and I was super excited!! I really loved that mask. It worked very well and made my skin super soft. My husband was like what is wrong with your face? LOL. The lipstick color was Cherry Succulent( def. not my color, I haven’t opened it I might swap or return it). and my sis got spellbound. I love the Marlowe butter. Makes my dry hands very soft. I love the way the sunscreen smells. Thanks Liz for the email!! Love this blog!

    • If you want to swap for my Yummy Pink, I’d much rather have a red shade!

      • I got Tempt Berry if you’re interested! I would much rather a pink shade haha

    • I got Temptress Rose if you want to swap ( I broke the seal (I didn’t realize there was a seal when I opened it to see the color) but didn’t touch it to anything. I just put the cap back on. It’s a lipstick, so you can tell if it’s been messed with. LMK if you’re interested. I’m on the swap site but haven’t gotten around to doing anything with it!

    • Just got my box too, and I got the Succulent Cherry too. So not a red lipstick person and I got the Tarte lipstick in Wander from my Ipsy bag, which is also a color I do not use. So disappointed, was hoping for at least one normal color between both subs, but I guess that is the chance you take.
      I hope my local Target will let me exchange. Just got off the chat and the CS person said, that they usually do not exchange, but it will depend on the store and I guess the person’s mood.

  30. So pissed I missed this one.
    Its so practical and convenient. Everything is good except the hairspray. I haven’t used hairspray in years.

    • Me neither, but I started getting all the fly always…or static (love NY,lol) I either use the John Frieda stick or hairspray. Spritz in my palm, rub, then smooth down the hair for fly always. It works great without making your hair feel like crap, lol. A small hairspray lasts forever.

  31. At first, I was underwhelmed by this box & thought I’d skip it. But then I looked at it & realized that I will use everything in it but 2 items. (And one of those is the Laneige mask, which I know will be easy to swap!) And I was actually excited to try this foundation, too. The sample was too dark & peachy for me, too, but it was nice to get a feel for the formula. I usually prefer a thinner, more liquidy foundation, but I think I might pick this up with that price point & with the coupon!

    My lipstick shade was Coquette Orchid.

    • I have coquette orchard. Are you wearing it? The color is vibrant, but the finish is a little frosty, so I may put gloss over next time. It did last 5+ hours without touch ups!

  32. I hope I get the same Yummy Pink color lipstick that Liz got. Overall, I the box looks good to me but not as good as some prior ones. I will use all of it except probably the hairspray (and lipstick if I get a weird color).

  33. Darn! How did you all get yours so quickly? My box has been inching along and is in PA now.

  34. LOL at Mrs. Doubtfire 🙂

    I thought I didn’t get the Laneige mask and was really sad until I found it under the foundation. Crisis averted!

    I got the lipstick in Temptress Rose. It’s a darker pink than what Liz got but not magenta. It’s probably too light for me if someone wants to trade an unused red and doesn’t feel like going through the swap site. I broke the seal to see the color but nothing more – you can tell it’s still unused.

    Colors here:

    • Mine was the opposite! The Laneige mask was on top, and I was like, ‘but where’s my foundation & coupon?!’

  35. My lipstick is called Decadent Peach. I rarely will wear this color so I’m glad it came in my box because I never would have paid full price for it. I’m excited to try the mask and the Marlowe cream smells nice.

  36. I thought it was great! I’m passing along the hairspray and the lipstick, but everything else will be used up completely. The Laneige mask was awesome! Holds its own with fancy ones like Biorepublic and Florapy. Agree that the Marlowe butter feels great too.

  37. Just got my first Target Beauty Box and I’m so excited to try everything in it!

  38. The box was ok but not like other boxes they have send in the past .The wipes are not full size like the other times . The lipstick i got was Cherry Succulent , its a red its okay . The box was good but not super good .

    • I agree. Considering we got full size wipes a couple months ago, this box didn’t quite live up to what we’ve come to expect.

  39. How fast are they selling out? I’m on the notifications, and I try to get one as soon as I see it, but the last two months when I try on Target’s website, it doesn’t say sold out, but it won’t let me put one in the cart. Boo…..

    • they USUALLY go on sale the first Monday of the month at 6am Eastern Time and sell out by noon

      • I think it was earlier than that this time

      • Ah…that’s usually about the time I get around to seeing the email…over here in Pactific Time…lol….I’ll have to set an alarm : )

      • I think it’s been running closer to 12:00 PDT / 3:00 EST

        • You’re right, I checked at 12:05 am PST and it was on sale then. That’s when I bought mine. Happened to check before I went to bed.

  40. Did your cerave seem almost empty when you opened it? Mine is just barely covering the bottom… I don’t know if that was a mistake and I should contact target or merely
    deceptive packaging.

    • The container was definitely not full. Hope that helps!

    • I had the same problem. I’d try to put it in my cart, and it would say I already had the maximum number allowed in my cart. When I would try to check out, it said my cart was empty. It did this to me multiple times. I waited an hour and tried again, and it said it was sold out. I was mad!

      • Same exact thing. : (

    • Mine is the same. It’s a small amount but luckily you need only a tiny dab so mine hopefully will last a while. That may be my favorite product this month!

    • Same here! Just barely covered the bottom as well… which was a little disappointing but oh well. And yes I know a little goes a long way, I guess I was just expecting the already small container to be filled, not half empty.

  41. I tried to use last month’s Beauty Box coupon on two boxes plus another beauty item (to get it over $15) and it said it was not valid on the products in my cart. I wonder if they’ve excluded Beauty Boxes?

    • I used my coupon. It should work??

    • I’ve noticed they are picky about what they consider beauty items. I don’t remember what I originally had in my cart, but the coupon didn’t work, so I took it out and added a eyeliner I wanted along with the 2 beauty boxes and the coupon worked.

      • They’ve made the coupons more restrictive. The ones we got last year were for health and beauty. Now they’re just beauty coupons, and the coupons expressly say cosmetics, skin care, and hair care. I get so much stuff from sub boxes that I don’t have to buy a lot of cosmetics/skin care/hair care, plus I have fallen in love with other brands that I can’t buy at Target (and have Birchbox points to use). The coupons that I got in the February and March boxes have gone unused.

        • I meant to add that when they included health care stuff in the coupons, it was great because I could buy vitamins, cotton balls, feminine products, etc.

  42. I liked this box but was wondering if anyone had any experience exchanging items for different colors? I was lucky enough to get two boxes but would prefer a different lip color.

    • I exchanged mine yesterday. No issues at all. She asked for my receipt-I told her it came in their BB. I exchanged it for a nude shade-I think I received Coquette?

      • Did you bring in the whole box and say you wanted to change the lip color? Or how did you go about it? Thanks!

      • Thanks for letting me know! I will give it a shot later tonight. I was planning on bringing in the hello sunshine card that came in the box so I can show I got it in the beauty box just in case.

  43. Bah, this was the first box in a long time I missed. So jeal!

  44. I was loving everything too! The only things I’m unsure of are the hairspray (because I haven’t gotten to try it yet, but I have a hard time with hairspray anyway), and the lipstick. I got the color “Kiss of Peach,” but I’m not sure if the color works for me. I did try it on and it’s not horrible, but I don’t know. I’m fair skinned and have dark brown hair, so I tend to go for more of a pink/berry color, but this is a good way for me to step out of my comfort zone especially since this only cost me $7! It’s a win for me (and it was the first time I’ve ever gotten the Target Beauty Box).
    If anyone has any tips/tricks for wearing this peachy lip color, please let me know!

    • I usually mix and match to get a color I like. Today I mixed a pale pink with a dark red and got a gorgeous berry color.

  45. Are the promo codes single use? (They look like they could be.) If so you might want to cover that up in the photo…

  46. Missed this one, and I’m kinda sad about it. I would love to try that mask.

    The other items aren’t really that spectacular IMHO, but very usable. Still, for a $7 box, it still can’t be beat.

  47. My lipstick was a poppy-colored red, which I don’t wear very well unfortunately. I’m disappointed in the hairspray, but everything else in the box I really liked! If the hairspray had been a different type of hair product, this would have been a home run box! Love the $3 coupon, too, so really, no complaints here!

  48. I liked everything!

  49. I thought it was a good box and lots of items for my case for vacation. The only big disappointment was the lipstick. Mine was a grape purple. Crazy.

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