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Rachel Zoe Box of Style Unboxing Event Review!

This post may contain referral/affiliate links. Read the full disclosure.

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On a Saturday a couple of weeks ago, I went to the Box of Style Unboxing Party at the first ever Rachel Zoe pop-up shop at The Grove in Los Angeles. If you are thinking, wait… didn’t she just go there? Why, yes, I did and, hopefully, I will be able to go again since Rachel has extended the pop-up shop a bit and it will now be open through April 13! (If you want to see what happened at the Grand Opening Celebration, click here.) 

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Here is what I saw when I arrived at the shop this time.

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The box itself. If you want to see what has been in the box so far, check out all of our Box of Style reviews!)

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Here is what is included in the Spring box. Notice the new box style with the attached lid and the magnetic closure! Some people already received this box style in Spring, but everyone will receive it starting with Summer. (Here is our review of the Spring box.)

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I decided to take a quick tour around the shop while waiting for the unboxing party to begin.

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Yes, please! I am not sure what type of champagne this was, but it was good!

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Yay, for some new pieces!

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So pretty. Rachel Zoe is definitely good with details.

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This time I stop for a quick picture.

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Inside a dressing room.

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Comfy spot.

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Do you know what goes great with champagne?

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A Rachel Zoe cupcake! Love it!

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More new stock perfect for spring.

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Buttery soft.

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A different angle on one of my favorite pieces from last time and a best-selling item. Gorgeous.

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Here is a closer view of the shelf in the middle of the shop.

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Another best-seller.

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The other end of the shelf.

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Rachel is a master of detail.

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This dress is beautiful in person.

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Behind the front table, Jouer had a mini-makeover station especially for the unboxing party.

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Fun décor item on Jouer table.

Continuing with the quick tour.

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Box of Style cupcakes!

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I want to show you the back of this dress. I have never seen anything like it. So fun!

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Tassels!

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Everyone who came to the unboxing party received a gift bag! Here are some waiting to be distributed to partygoers. (The contents here are different from the gift bag in the last giveaway.)

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Black & White M&Ms from Dylan’s Candy Bar.

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$50 coupon code towards a laurel & wolf design package. Rachel worked with laurel & wolf to design the popup shop.

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Jouer Ready To Wear palette!

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Swatched in the same order as the palette itself. The colors start off light and are buildable. Everyone received these same items.

Pretty cool, huh? But wait, there’s more!

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There was a table set up containing 3 categories of items that were in past seasons of the Box of Style: beauty, accessories, and stylist tools. Each person got to pick one item from each of the 3 categories to keep! (This is where being a loyal Box of Style subscriber comes in handy!)

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Here is what I received in the beauty category: Too Faced Sun Bunny Bronzer – Value $34 from the Summer 2015 box. Love Too Faced!

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From the stylist tool category: Bristols Six Nippies Skin Covers – Value $26 also from that same box.

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From the accessories category: Cambridge Satchel Company Large Push Lock Cross Body Bag – Value $150 also from the same box. Giveaway items were from different boxes, but mine all happened to be from the same season which is great because I loved that box. (Remember the sarong?!)

Also, who includes hero items as giveaways in a gift bag?! Seriously. I love Rachel Zoe.

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Amazing haul! Wow.

Speaking of Rachel, here she is!

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She told us about the Spring Box of Style and how she discovered Klorane Dry Shampoo with Oat Milk first overseas during fashion week a long time ago and would visit the French boutiques to load up on it to bring it back before dry shampoo became a thing in the United States. She said using dry shampoo is a trick that all great hairstylists rely on and this is a good one. It makes clean hair have texture/grip and makes dirty hair clean.

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Some of the partygoers. People asked all kinds of questions. 

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Talking about sound quality and features of the LSTN Sound Co. Wembley Earbuds – Value $100.

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Rachel talked about the Jouer Crème Eyeshadow Crayon and thanked Jouer for coming to the unboxing party and supplying the palette for the gift bag.

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Rachel talked about the box itself and that she collects great boxes. She uses them mostly as decorative pieces and to store special items. Her collection has extended into her husband’s closet space! Partygoers were able to ask Rachel whatever we wanted and someone asked if she would be branching out to other box colors. She said they are sticking with black for now, but maybe would eventually branch out, possibly for future boxes if they someday do a holiday or LE box. She would love to do all kinds of boxes if it is possible and makes sense in the future! (Yay!)

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I asked when we will see a Rachel Zoe item in the Box of Style. She said VERY SOON! So…. I don’t know if that means the upcoming Summer box which is now open for subscriptions, but here’s hoping! Several members of Team Zoe told me about how AMAZING the Summer box is going to be. Come on hero spoiler, we are ready!

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She talked about how great it was to have The Concentrate by La Mer in the Spring box. Rachel said they are thrilled with customer’s reactions to the box, she and Team Zoe have a lot of fun putting it together, and that vendors are extremely happy with the box and really want to have their products in it. Win-win-win!

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Someone asked Rachel how they know what to include in the Box of Style. She said first she makes sure that an item is something that she loves and would want to use herself, and that it is something that her friends and family would want. She also runs the item by Team Zoe to get everyone’s feedback. Assuming that is a go, the item is a great candidate to include in the box. She said she sometimes comes up with items that would be amazing, but are simply too large to fit in the box so they have to work around this. The Topshop Fedora from the Fall box was tricky to fit in the box, for example.   

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One of the things Rachel talked about is that they are going to start providing some additional benefits or perks to Box of Style subscribers to extend the experience beyond the box. (Yay again!) The first of these was the $50 promo card they sent out to subscribers about a month ago that could be used for shopping Rachel’s collection at RachelZoe.com. I love that they remember and appreciate their current subscribers!

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Rachel said that the Box of Style is really a group effort by Team Zoe and that her husband/business partner actually thought of the idea for the box in the middle of the night a while back. She also told us that they subscribe to a lot of boxes and read the comments on MSA.

Most of the way through Rachel’s speaking time, it struck me that I should record a snippet for you guys. Here is what she was talking about when I thought of this.

Another fun thing that happened at the unboxing party was that I got to meet MSA Reviewer, Bekki, in person for the first time which is always fun! She is a sweetheart.

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Also, if you haven’t seen it yet, here is the Spring Box reveal posted on the Box of Style website!

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In other awesome news, Rachel was kind enough to give My Subscription Addiction a signed copy of her most recent book, Living in Style: Inspiration and Advice for Everyday Glamour, which I highly recommend if you haven’t read it yet. So… It is time for a giveaway!

a Rafflecopter giveaway

What do you think of the new pop-up shop, the unboxing party, and/or the Rachel Zoe collection? What are you hoping to see in Box of Style soon?

Written by Chris Acree

Chris Acree

Chris is a moderator on the MSA forum. Her current favorite subscription boxes are Box of Style, RawSpiceBar, Julep, and My Pretend Place although the list changes frequently. She cannot resist a spoiler.
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.

32 Comments

  1. First of all, I’m SO jealous!! What an amazing experience AND you got to see Rachel in person?! She is simply a creative and beautiful genius. Congrats on your visit and super cool haul!! I just might have to finally give in and purchase her box. It’s been on my wishlist/bucketlist since it started. Love.♡

  2. bananas.

  3. Can’t for the summer box. The hero items look amazing. I have loved all of the boxes I’ve received, and am looking forward to more.

  4. I would LOVE a real sterling silver piece instead of the gold plated jewelry.

  5. What are gorgeous giveaway. In love with all these goodies????This is gonna make someone very very HAPPY. Good Lucky to ALL. BL

  6. I would luv to get the sneakers in the next box, hope*

    • Those are pretty cool, huh? They are a best-selling item! 🙂

  7. Awesome review! I purchased the white sandals (in your shoe picture it was the top right) and they are fabulous and comfortable. Don’t waste those gift cards she sends. Her products are top notch! I appreciated being able to afford something from her line. Excited for Summer box 🙂

    • Yay, happy you love them! 🙂

  8. Thanks so much for the pictures – looks like it was so fun!

    • You are welcome! It was great!

  9. Great behind the scenes commentary. Can’t wait for the summer spoiler. But no more purses, would love to see a wallet instead. 🙂

    • Oh! A wallet would be amazing!

  10. I love this review!! The pics are so lovely and insightful and informative! It felt like I was there! Honestly, I’ve never thought to subscribe to this box, but after reading this post, I really want to!!

    • Aw, thank you! It is an awesome box!

  11. I always enjoy her boxes – one of my favorite subs. Love the shoes- I want those zipper tennies! I’m a major shoe person:)
    About the boxes – I hope they stay black – or maybe metallic champagne or silver.

    • I am pretty sure they will be black for at least a while yet based on how Rachel was talking, but metallic champagne or silver sounds good, too! 🙂

  12. I’ve gotten all the boxes except for the first one and the most recent one. I didn’t care for the hero item of these two boxes that I skipped. I love the boxes that I received. The only item I would have liked to get from the spring box was the Jouer lip crayon, so that box really just wasn’t to my taste. I also hope for no more hats in future boxes. The fedora is still sitting in a storage closet, I’ve tried to give it away and haven’t had any takers yet.

    Anyways, I can’t wait for the summer hero item reveal!

    • Come on, summer hero item! We are ready! 🙂

    • Haha I would’ve taken the hat in a heartbeat!

  13. Wow thank you so much for this!! I’m so jealous! Her subscription is my favorite ever. I wasn’t even a huge fan of her tbh, but I knew of her and she has great style sense so I jumped on board immediately and I’m now a fan. So much value and wonderful curation. I would love to see different color boxes and limited edition, so that’s nice that they’re considering it. Can’t wait for the summer box!

    • Yay! 🙂

  14. Love Rachel Zoe! Wish you were able to get some Intel on the summer box! So excited for it. Thanks for the post and great pics. The freebies were amazing!

    • I wish I was able to get some intel on the summer box, too! My lack of intel on it is not due to a lack of trying! 🙂

      Every time I asked a member of Team Zoe about it, they would not say anything, but would look excited and assure me it is AMAZING! So…. come on hero spoiler! It can’t be much longer, right?!

  15. how do you get invited to one of these? How fun!

  16. Chris! So impressed with all the photos and detailed information. You did a great job reviewing this and I’m insanely jealous of all your swag! I’ve been so impressed with her boxes and have gotten each and every one of them. It’s a big deal to me that she seems to actually care and be the one curating this box. I’ve had good experience with customer service as well. There is no end in sight to my subbing for this box…

    • Thank you! I couldn’t believe all the swag either! 🙂 Rachel and, frankly, all the members of Team Zoe that I have met are so passionate it is really impressive. And contagious. 🙂 I will never stop subbing to this box either!

  17. Thank you for all of the amazing pictures!!! You captured the moment, the stunning fashion epically!! I looks like it was a lot of fun. Come on summer hero item!

    • Thank you! 🙂

  18. Awesome review Chris! So jealous I was not able to make it to meet both you and Bekki! It sounds like you guys had an awesome time! I was able to check out the store another day, and her stuff is just beautiful. Like you said, she pays attention to details…which I can totally appreciate! Excited to see whats to come in the summer box! 🙂

    • Sorry we missed you, too, but hopefully we will be able to meet up soon! It was so fun! Glad you were able to visit eventually though! 🙂

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