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Play! by Sephora Subscription Waitlist Sign Ups!

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Play By Sephora

Time to get on the waitlist for the Play by Sephora subscription box!

When you add your email address to the waitlist you will get this message:

There are currently no spots available. We’ve added you to the waitlist and will notify you know when a subscription is available.

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FYI – there’s no mention on the Sephora site of the select city launch, so I recommend signing up for the waitlist no matter where you are located!

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More info on this box:

Sephora will be rolling out a new subscription box, Play! by Sephora, starting in select cities in September: Boston, Columbus, and Cincinnati. The nationwide rollout of the subscription is planned for 2016.

The Subscription Box: Play! by Sephora

The Cost: $10

The Products: The first box will include: Sephora Collection Rouge Infusion in Peony, Marc Jacobs Beauty Highliner eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and bumble Hairdresser’s Invisible Oil(primer?), and Glamglow Supercleanse facial cleanser.

Ships to: US (first markets: Boston, Columbus, and Cincinnati)

Good to know: The box will also include bonus extras like Spotify playlists, as well as “Play! Pass” coupons for in-store activations like one-on-one tutorials for the products in that month’s box.

Make sure to sign up for the daily MSA newsletter if you want to receive updates on this box!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. Been waitlisted since August and I live in California. I’m seriously anxious about this! I wish they would have at least sent a waitlisted confirmation email, right? There is hardly any information on their game plan. How they will expand to other areas or open it up to everyone as a whole. It’s hard to get excited about it when all they have done is made you feel left out. It could be months before any of us “non-special” people get to see a box. I know they are playing it safe by targeting certain areas or groups of people, but reassurances with more details would be nice….

  2. I got my invite on the 27th, too, and signed up right away. VIB Rouge outside of Houston, Texas. 🙂 So excited! I’ve been waiting forever for Sephora to get in on the subscription box game! I’ve been subscribing to Birchbox, Ipsy, and the Allure Beauty Box in the mean time. Hopefully this box blows them all out of the water!

  3. Got my invite today and signed up! VIB in Louisiana

  4. So excited. Got mine today and signed up right away. VIB rouge in Texas.

  5. I received my invite today and I live in California. I immediately signed up.

  6. So confused. I live in Indiana, got an invite, signed up, and they even took my payment info for the subscription box, and got an email that says I’m signed up. It never mentioned a waiting list at all from beginning to end. From everything I did, or was sent, it looks like I’m actually signed up and not wait-listed.

  7. I got my invite. I’m a VIB Rouge and I live 45 mins south of Boston.

  8. I got an invitation yesterday and just signed up! (Suburb near Cincinnati.)

  9. WOW! For once Boston gets first dibs (seems like it’s always NY or LA and not us!). First the Red Sox win two in a row and now this? My head may explode! You KNOW I signed up on my phone at lunch- didn’t want to chance a sellout!

  10. Just got my invitation.. All signed up and excited ?

  11. I just got my invitation – VIB Rouge in a suburb of Columbus.

  12. I just received an invitation to join as part of a member in the trial period for this service and I live in Indiana. I had no issues signing up, no restrictions because of my location, and I’m set to be charged for their first box release on September 9th (and then again on the 9th of every month thereafter until I cancel membership). I hope this helps set some minds at ease!

  13. Just got mine too, I’m in a Boston suburb (with two Sephora stores!)
    fyi-only one box per subscriber, boxes ship 3rd week of the month.
    I signed up for the waitlist twice, using two different email addresses, one with a Sephora Beauty Insider (not VIB or Rouge), the other one not, and not surprisingly the invite went to the Beauty Insider account.

    • I’m only a BI. I live in a Boston neighborhood and changed my town from Allston to just plain Boston just in case they were being strict. In retrospect, I may have been overly neurotic….

      • too funny! I’m in Natick with two Sephoras at the Mall (one is JC Penney) so I wasn’t too worried…I’m curious to see where they will ship from. Did you get your invite yet?

        • Yes, all signed up!!

  14. Woohoo – I got my invite! (I live in Boston.) All signed up!!

  15. So weird, I got an email invitation from Sephora was able to sign up straight away. I’m VIB Rouge and live in NJ.

  16. Yay Iam on the waiting list too. This will be a great subscription especially for those who don’t live near a sephora store.

  17. Oh no, only ships to 48 states? I was so excited about this but I live in HI!

  18. I’m a VIB with Sephora – no news, emails, etc. about this at all! Wait listed… But a HUGE thanks to you, Liz, for giving the heads up on this! YOU rock! Sephora, eh, not so much. 😉

    • 🙂

  19. I’m assuming Sephora started this waitlist simply to assess demand. I’m foolishly hoping that once they see demand is HUGE, they’ll roll out the box in more than just 3 cities before 2016. Anyone else with me on this? lol

    • That would be great if they did!

    • I think they are also doing this waitlist so they can calculate how many samples etc they will need, packaging, shipping, etc etc. Remember, the internet is not kind, to companies who don’t deliver on their promises, in the sub box world. Even loved companies like Sephora are not immune.

  20. Signed up for wait list!!!!

  21. ohh those in KC we should swap local….I live in the burbs. But maybe if we make enough noise KC will be next. 🙂

    • Haha I’m in the ‘burbs too. I voted KC for Birchbox road trip but it didn’t make it here 🙁

  22. Waitlisted.
    It says on their site they start subscriptions in September and billing is on the 9th.

  23. Waitlisted! I can’t wait! 🙂

  24. I live in Cincinnati. Does anyone know if you can currently get the box now? I’m so confused…

  25. Man! I’d been checking for days about signing up and couldn’t find a link. What do ya know, the one day I can’t search, is the day the link comes out and now I’m waitlisted. 🙁 Shame, always happens lol

    • Everyone is wait listed. Only a handful of people who were invited by Sephora got an active spot.

      • Thanks Kerri. =) Hopefully being in Cincinnati, I get off the waitlist soon lol.

  26. Hmmm, there’s no indication of how much the box will cost or if the value of the samples will exceed the cost of the box. But it doesn’t hurt to provide an email address to get more info later, I guess. I don’t really believe that Sephora will provide much above the cost of the box, though.

    • The box is 10.00 a month so I imagine it will be on par with Ipsy or Allure for value and sizes.

    • Sephora has published everything that will be in the first box and it is comparable in value to a Birchbox or an Ipsy. I believe their is a Marc Jacobs mini-liner, a Sephora Lip Rouge in Peony, 3 other things and a perfume sample as an extra.

      • They are really pushing that Peony lip stain… it’s in the Gimme Lip set AND it was in the VIB sample bag they were giving out during the bonus points event. It’s a nice color, but I’m almost hoping I don’t get off the waitlist in the first month, because I really don’t need a third tube!

  27. I signed up using 2 emails, one of which is my VIB rouge. I am thinking that they are using the number of people on th wait list to gauge how many are interested. I would not be surprised the number will be in the tens of thousands. I mean some of the samples you can get for free but you might need 100 points, which you need to spend $100, so $10 for 6 is an unbelievable deal. I will be signing up for 2 once it opens up.

    • It’s really not an unbelievable deal. Sephora’s points system is just awful.

      • I used to buy all my beauty items from neimans. You spend $125 and get 6 perfume vials for free. Or a bunch of little samples for free. Comparatively, sephora’s coupons are pretty good. Neimans points are even worse.

  28. I used the email associated with my VIB Rouge account thinking that might give me some fast lane access but nope, right on the waitlist. It’s fine though, I’ll be ready to throw them my money as soon as they’ll take it.

  29. In the FAQ it does say that it ships to 48 U.S. states. Hopefully that’s the case. 🙂

  30. HOORAY!!! Thanks Liz – I’m happy being on the “waitlist” 🙂 and since you’re the first to break the news, hopefully that list isn’t toooooo long!

  31. On the waiting list…I was hoping for an invite since I’m VIB Rouge and live in Columbus, but no such luck!

  32. Thanks Liz 😉 I signed up but never got a confirmation that I’m on wait list. Hoping it comes to Texas

  33. Thanks so much for the heads up! I signed up, but I’m in CA…so now the wait begins 🙂

  34. Signed up just in case they want to add San Diego! We have a TON of sephoras

  35. I hope this launches nationwide and not only city’s that have local Sephora Stores ….one of the problems living in the middle of nowhere, literally NO where to shop 🙂 ….thank you for online / sub-boxes !

  36. Is it a good box? How much does it cost? What’s the appx value?

  37. Was on MSA when this popped up. On the waitlist. Thanks Liz.

  38. what the heck there’s no spots left?

    • I think every gets on the waitlist unless you had a special invite. 🙁

  39. I signed up for the waitlist I live in Kansas City, hoping it launches nation wide!

    • Ditto(KC); me too!

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