Birchbox CEW Mass Appeal Box Review – 2015
Every year, Birchbox teams up with the CEW Insiders’ Choice Beauty Awards to put together boxes featuring award-winning beauty products in both the prestige (aka higher price point), and mass market (drugstore brand) categories.
This review is of the Mass Appeal box. (Check out my Prestige Box review too!)
My Subscription Addiction paid for this box. (Check out the review process postto learn more about how we review boxes).
The Box: Birchbox for CEW Mass Appeal Box
The Cost: $15
Also don’t forget to add your free sample pack on orders of $35 or more!
The Products: Each box includes:
Burt’s Bees® Lip Crayon in Sedona Sands – Full size
Cetaphil® Gentle Skin Cleansing Cloths – 10-Pack
LANEIGE Water Sleeping Mask – Sample size
Olay™ Regenerist Luminous Dark Circle Correcting HydraSwirl™ Eye Cream – Full size
Rimmel Scandaleyes Rockin’ Curves – Full size
Simple® Skincare Ultra-Light Gel Moisturizer – Full size
Each box comes with an info card detailing the items included.
OLAY Regenerist Luminous HydraSwirl Eye Cream – FULL SIZE! Value $23
This eye cream has a formula that is somewhere between a gel and a cream. I really like how my skin feels after I apply it, and I can detect just a hint of the luminousness thanks to those white swirls in the bottle. It’s also unscented – something I always appreciate in skincare.
Cetaphil Gentle Skin Cleansing Cloths – 10-Pack Value $2.50
These cleansing cloths are fragrance-free and designed to be gentle on skin. I have so many cleansing cloths thanks to boxes lately that I might not get to these anytime soon (plus I’d prefer if they were paraben-free).
Laneige Water Sleeping Mask – 20 ml Value $5.50
This sleeping mask is a target exclusive. After cleansing your face, you apply the mask, leave it on overnight, and wash it off in the morning. (I think this is the third time I’ve received this mask in a box!)
Simple Skincare Ultra-Light Gel Moisturizer – FULL SIZE! Value $11
This is my favorite discovery in this box. It’s free of parabens, artificial dyes and fragrances, and the formula is very light weight (just like the name says!). It’s a clear gel, and it feels very refreshing and hydrating!
Rimmel Scandaleyes Rockin’ Curves Mascara – FULL SIZE! Value $5
I liked the deep black pigment and the lash separation, but it didn’t give me the length or the curl I was looking for. Despite the name and the packaging, this mascara is more of a natural look mascara for me!
Burt’s Bees Lip Crayon in Sedona Sands – FULL SIZE! Value $9
Burt’s Bees is one of my favorite mass market brands, so I was excited to try this lip crayon. It isn’t heavily pigmented (swatched below), but it gives a good amount of color, and it’s something I could apply without looking in the mirror. It wasn’t as moisturizing as the regular Burt’s Bees lip balm, so I’ll use this more for when I need a hint of color.
Verdict: This box has a value of about $56. I think that’s great for the price, and I like that this box has a lot of full-size items. I’ll use most of the items in the box, and the Simple Gel Moisturizer was a great discovery for me.
What do you think of the Birchbox CEW Mass Appeal Box?