Posted by on in Beauty DNA Reviews, Beauty Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women | 17 comments

Beauty DNA Subscription Box Review – February 2015

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Beauty DNA Subscription Box Review – February 2015 Box

Beauty DNA is a new monthly beauty subscription service that sends you one full size beauty item each month based on your preferences. Right now they have three categories of items: skincare, hair, and body. When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.

My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).

Beauty DNA Subscription Box Review – February 2015 Skin Solution

The Subscription Box: Beauty DNA

The Cost: $25 a month with free shipping

The Products: One new full-size product each month that matches your beauty preferences.

Ships to: US Only.

Read all my Beauty DNA reviews!

Beauty DNA Subscription Box Review – February 2015 Info

Each card details the item included and a why it matches your specific interests and preferences.

Beauty DNA Subscription Box Review – February 2015 Serum

Naturopathica Vitamin C15 Wrinkle Repair Serum – .5 oz Value $64

(The full-size version of this serum is 1 oz and retails for $114).

Verdict: I love getting skincare items in this subscription because they are usually high-value. I like the Naturopathica brand (I’ve sampled a few of their products before), and I’m happy to get to try their skin care line. I tested this serum out on the back of my hand and at first it had a slightly sticky/tacky finish (concerning), but that disappeared within a minute. It has a slight floral scent, but nothing too strong.

I’m happy with the value of my item this month compared the $25 cost, and this serum matches my beauty preferences well – I’m happy with the ingredients. (The value of this box isn’t always as high – it varies based on the product they match you with, so keep that in mind if you are thinking about subscribing).

What do you think of Beauty DNA?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I was able to add my allergy to roses to my profile. I had marked ‘no’ to everything that seemed related to roses but got something with it as an ingredient. I emailed about it and they replaced the product and added it to my profile. So perhaps they could accommodate your request. I love my beauty DNA sub and have mostly gotten very good value each month.

  2. I thought Beauty DNA was suppose to send you FULL sized products. That is what they advertise.
    I stopped by sub with them, but I loved them. I just can’t keep up with all of the products.
    My last box contained a $150 serum, and my previous boxes were all high quality, 2 of them contained 2 full size items as well. Perhaps I got lucky or perhaps I was just very picky with my profile, that it only matched me with expensive stuff lol.

  3. I was toying with the idea of subscribing, so I went to Beauty DNA’s website to check out the super in-depth profile quiz. Apparently you take the quiz after you pay for your subscription? That is a problem for me. I want to make sure that they have options for my preferences, which include no animal testing, natural products, no creepy parabens or phalates, etc. I probably will not be subscribing without that assurance.

    • You can choose “prefer” or “no preference” for: alcohol-free, fragrance-free, hypoallergenic, natural/organic, oil-free, paraben-free and sulfate-free. There is also a large list of ingredients that you can mark “like”, “neutral” or “don’t like”. There are no questions related to animal testing, but I’ve heard they are really good about adding personal notes to your file if you contact your beauty consultant regarding any issues. I don’t have personal experience with that, though.

    • When I emailed them, they said you can take the quiz before actually being charged.

      I was interested in them too, but I would want to get products with no animal testing.

  4. I have been getting this box since the first box they released. I went through a huge purge of sub boxes about 4 months ago and cancelled over 10 boxes I was getting. This one and a couple others were the only ones I kept, this is or was one of my favorites. The last three month have been bad months. I received one month a conditioner that was worth $30 which was disappointing but forgivable. The next month I received a shampoo that was worth about $30, which really made me mad but I thought I would give them one more month. Yesterday I received a self tanner for my face with a value of $30. I emailed them within minutes and cancelled. Three months in a row of receiving items that barely covered the cost of the box doesn’t work for me. The good news is I will be saving $25, but I am very disappointed as this was one of my best boxes for over a year now. Good Bye Beauty DNA. 🙁

    • Do you get charged sales tax?

  5. Beauty DNA is probably my second favorite subscription box, right after Blush Box and right before Glossybox.

    My first Beauty DNA box contained a full size tub of MEG 21 Smooth Radiance. It’s become my holy grail moisturizer, but I never would have tried it on my own due to the cost — over $100. I’m totally going to buy it again though because it works so well.

  6. Although I do love high end products, I got a huge bottle of C serum worth about $40 for a dollar on Amazon.

    The sub does sound intriguing. But someone mentioned a sample size bottle for their $25. I would be very unhappy if this happened to me.

    I would need a good sale to even consider this.

  7. I think I’m resubbing. I did 6 months last year and got some amazingly high quality (and pricey) full size products. It’s how I got hooked on Kate Sommerville, Lierac (who makes, hands down, the best anti cellulite cream I’ve ever tried and I’ve friend them ALL; even better than my HG Strivectin) and Coola. And I just finished the last of my Kate Sommerville Dermal Quench so I have a perfect excuse. I guess I got lucky and all of my matches were high value. I only received a 2 product box once (at the time many thought they sent 2 if the value of just 1 wasn’t going to member their claimed value) and the combined value was still over $75. Based on my past experience I’m hoping my good luck streak continues.

  8. I love beauty DNA. They always did a pretty good job matching me and their skincare items were usually $65+. As soon as I can afford to, I am going to re-sub. I highly recommend it! 🙂

  9. I kind of miss BeautyDNA. They generally did a good job matching me. But it doesn’t make sense to subscribe again. I still have literally all but one product they sent me in the few months I subscribed (even though I quit in October for financial reasons). Because I cannot finish off full-sized products that quickly. Especially not when they’re things like serum or eye cream that you only use the tiniest bit of.

  10. Hmm… I didn’t realize they sent non-full sized items. I got a S.M.A.R.T. Skin Perfecting Polisher from Grand Central Beauty. It has a retail value of $38. It matches my preferences really well, but I’m not super thrilled with the value this month. However, last month I got an $80 serum, so I figure it balances out.

  11. This sub sounds great. If I wasn’t swimming in products right now, I’d jump on this.

  12. Liz! Dottiebox is doing $15 mystery boxes! Woohoo! 4-6 items of their unsold inventory & you may even get a jewelry piece! (They said No Requests Please & shipments might take longer than 3 days). Yay!

    • It says they’re out of stock already??

      • I ordered 2 boxes earlier in the day- one for me and one for my sister. I already have the tracking number. They are a lot of fun.

        Sometimes I miss receiving Beauty DNA.

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