Posted by on in Birchbox Limited Edition Boxes, Subscription Box Reviews, Subscription Boxes for Women | 12 comments

Birchbox Limited Edition CEW Mass Appeal Box Review

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Birchbox Limited Edition CEW Mass Appeal Box

Every year Birchbox releases two different CEW Limited Edition Boxes – Prestige (higher-end beauty products), and Mass Appeal (drugstore brand products). Both are a great value – especially if you buy both! (You can save an extra $5!). This review is of the Mass Appeal box. (And you can also check out my Prestige Headliners box review!)

Birchbox Limited Edition CEW Mass Appeal Box Review First Look

This box is packaged well, and comes with a card detailing the items included.

Birchbox Limited Edition CEW Mass Appeal Box Review Items

The Box: Birchbox for CEW Limited Edition Mass Appeal Box

The Cost: $15

COUPON: Buy both CEW boxes and save $5, plus use coupon code MOBILE20 to save 20%, and make sure to add a free mystery sample pack to your order if it’s over $35!

The Products: 6 beauty products from the CEW Insiders’ Choice Beauty Awards.

Birchbox Limited Edition CEW Mass Appeal Box Review Mascara

TRESemmé® Keratin Smooth Keratin Infusing Serum – FULL SIZE! Value $5

L’Oréal Paris Voluminous Butterfly Mascara – Value $9

One the great things about the Mass Appeal box is that almost everything is full sized!

This Keratin Smooth treatment is supposed to be applied to wet hair, but you can also use a little on dry hair to smooth out ends. I tried it on my dry hair this morning and it’s a pretty lightweight formula which I like. I’m not super crazy about the scent, but it faded pretty quickly.

I was excited to try this mascara because I’m always seeking a more voluminous mascara! This one delivers on length but not so much volume. And by the end of the day it was irritating my eyes a little bit so I’m still a Tarte mascara girl! (But I am curious about the Urban Decay Perversion Mascara – hopefully my Ipsy bag shows up one of these days!

Birchbox Limited Edition CEW Mass Appeal Box Review Lip Gloss

Vaseline® Lip Therapy® Rosy Lips – FULL SIZE! Value $3

Burt’s Bees® 100% Natural Lip Gloss in Spring Splendor – FULL SIZE! Value $9

I love all things Burts Bees, and I always want more of their lipgloss! It’s all natural and has a nice subtle shine and a little color. If I could change anything about it I’d give it a nice flavor.

Birchbox Limited Edition CEW Mass Appeal Box Review Simple Skincare

Simple® Protecting Light Moisturizer with SPF 15 – FULL SIZE! Value $11

Dove Go Fresh® Restore Body Wash – 1.8 oz Value $.75

This Simple Light Moisturizer is new to me and I like it! It’s free of artificial dyes and perfumes so it just has a light sunscreen scent. It’s a light formula and it absorbed very quickly!

I wasn’t a fan of the Dover Body Wash Blue Fig & Orange Blossom scent, so I don’t mind that it’s sample size!

Verdict: After discounts I paid $10 for this box and received $38 worth of items – not bad at all! If you are looking for full-sized products this is definitely the CEW box to get. So far my favorite items are the Burts Bees lip gloss and the Simple Light Moisturizer.

Did you get this box? Which products are your favorites?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I found a code for Birchbox free shipping. I used it just yesterday! I will find it and share but I promise it worked. This was all I bought. It expires Oct;30 I think. SO happy. Is it okay to share a code I found? It works!

  2. Do we have to pay shipping for this? When I go to order it, shipping options are given (with the cheapest being $5!).

    • Also, is MOBILE20 dead? When I entered it in my cart, it said it wasn’t valid? (Or do I have to start a new account for this to work?) The ins and outs of these subscription boxes can be very tricky!


      • Hi Cindy, When I was using the Mobile20 code, it only worked if you spent $50 or more. Also, you will have to pay shipping. You can get free shipping if you spend $50 or if you are a Birchbox Ace. Its almost worth it to spend $50, get free shipping, get 20% off and grab the mystery sample pack.

  3. I got both boxes and this one was my favorite! I loved that basically everything was full sized! I hope they do another box like this soon.

  4. The code MOBILE20 doesn’t work on the purchase of both CEW boxes….I got a message saying it’s not valid.

  5. I loved this box!! It was like the most fantastic Birchbox ever, I wish they did something like this every month. I love Simple moisturizer, I’ve been using it forever. I also loved the Burt’s Bee’s lipgloss, I love the color and even the Vaseline, which I’m not wild about applying lip balms with my fingers. I haven’t tried the mascara yet, but could always use more. This box was definitely worth the money.

  6. I adore the Burt’s Bees gloss in this box! It’s not sticky in the slightest which was my only complain about the Bite gloss from the PSMH box. If only the Burt’s Bees gloss and the Bite gloss would get together and have a baby.

    And I’m hooked on the Tarte mascara from the last Allure box. I was a Diorshow Mascara girl for a loooooonnnnng time but I really like the Tarte formula.

    • I love Tarte so much too! FYI – Tarte will be on sale on HauteLook Monday! 🙂

  7. Liz- If you are looking for a voluminous mascara, I just started using Sumita. I loved their eye liner so much I had to try some of their other products. Like you I was using tarte, but when I took it off in the shower it really stained my under eye area. So far I really love the sumita, the price is amazing too! only 5 bucks- and it’s in the birchbox shop!

  8. You are seriously tempting me with this! I am especially interested in the keratin serum but I really want to save up my bb points!

    • Stephanie, I could swap it with you, if you want it! I have very thin hair, won’t be using it. I would love anything for thin hair ( volumizer etc) , eye cream or skin product. Let me know! My mail is
      I am not on swap list here yet… Liz, how can I use it?

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