Posted by on in Beauty DNA Reviews, Beauty Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women | 59 comments

Beauty DNA Subscription Box Review – March 2014

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Beauty DNA Subscription Box Review - March 2014 Box

Beauty DNA is a new monthly beauty subscription service that sends you one full size beauty item each month based on your preferences. Right now they have three categories of items: skincare, hair, and body.

FYI – This is a very new service, and they are still in beta. Last time I checked there were a little less than 400 spots left for beta subscribers.

Beauty DNA Subscription Box Review - March 2014 Reveal

The Subscription Box:Β Beauty DNA

The Cost: $25 a month with free shipping

The Products: One new full-size product each month that matches your beauty preferences.

Ships to: US Only.

Beauty DNA Subscription Box Review - March 2014 Card

The box comes with a fold out card that details the item that was selected for you, and how it meets your criteria. I’m pretty impressed so far. My letter highlighted that this body retexturing treatment is paraben and fragrance free – just like I requested!

Beauty DNA Subscription Box Review - March 2014 Skincare

SkinCeuticals Body Retexturing Treatment – FULL SIZE! Value $60

Given that this was my first Beauty DNA box, I had no idea what to expect with the value, but I was thrilled to see a $60 item in the box! I tried this treatment out today (it’s kind of a mix between a moisturizer and a gel in consistency), and so far I’m a fan. It absorbs quickly, leaves skin soft and didn’t irritate my skin. It’s supposed to be for dry skin areas like elbows, knees, feet, etc., so I’m going to have to use it more than a day to see results, but so far so good!

Verdict:Β I’m already a fan of this subscription, and now I can’t wait to see what I get from Beauty DNA for April! I may play around with my survey answers a little more, but I’m happy with my product this month. For the $25 I paid, I think the value is great too.

Did you sign up for Beauty DNA? What was your full size product?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. Beauty DNA is awesome. I actually squealed when I opened this month’s box and saw that I had received Meg 21 Cell Therapy. My husband was soo not impressed lol.

    Anywho, I fell in love with this brand after getting Smooth Radiance in my first box. I recently bought a replacement for Smooth Radiance, and Cell Therapy was included as a sample. I’ve been lusting after it ever since; I could not be happier.

    So far, I’ve loved all the products save one that BeautyDNA has sent me enough to buy again.

  2. I went through the BeautyDNA site, and then through the questionnaire, and there was no mention of animal testing, which leads me to believe that they promote DO animal test. With all of their questions, they could put in a question for the many of us concerned with no animal testing. I know we are excited about a subscription like BeautyDNA and may have forgotten about animal testing, but it’s a pretty big deal!

    • You should let them know you’d like to see that as one of their survey points. They are in beta mode right now, and from what I’ve observed they are very receptive to feedback!

  3. I got this box after reading about it here. I just received my first item which is skyn ICELAND Pure Cloud Cream with Biospheric Complex. The value stated is $68 though it is on sale at Amazon currently for $55.
    Although I have tried many, many skin lines, I had not heard of this one as yet. It felt very ‘cool’ going on last night and I am looking forward to seeing how it performs.

    Key words on the info card are: Anti-aging and dry skin, fair complexion, light cream, lightweight, contains almond oil and aloe vera but not chamomile or mineral oil, paraben and sulfate free. Contains citrus fragrance but not apple or botanical scent. Hope this info helps anyone who is interested in this product.

  4. Liz, I love your blog and I love Beauty DNA. I got June Jacobs Anti-Aging Blemish Control Foaming cleanser ($48.00). I had never even heard of the brand before and I love it. They did better at picking a skin product for me than me!! I am counting down the days until my next delivery.

  5. Finally received mine this weekend. I got an Avene cleanser for oily skin ($25) and a bonus item: Wen cleansing conditioner ($20) . I have dry skin, so I went back and checked my profile… sure enough, I accidentally clicked “Mild” for oily skin. My own fault! I do like the products and the value, and I’ve adjusted the settings so that my next product should be even better.

    I’m really pleased with this subscription so far.

  6. Sweet, I got my product today! I looked on FB yesterday and checked out pics of products they shipped on my shipping date and sure enough the one they put on the site with my name is the one i got!

    I got the Clark Botanicals Intense Radiance Mask. It’s a pretty hefty portion too. Excited to try it. It has a $72 value, not too shabby.

    I just ditched my glossy box sub as I’m getting inundated with small samples. So glad to have full size product for the same price. Thanks for sharing this new sub with us Liz!

  7. I was SUPER impressed with my box and I plan to keep up with this subscription for awhile. I got Avene Hydrance Optimale Light Hydrating Cream (Value $30) and as a bonus item, I got Minardi Glisten Color Reflecting Drops (Value $24). My box came out with a total of $54, which is over twice what I paid for the box. I’m very excited to try both of these products. I love the sheets that tell you WHY you got matched with the item your box.

  8. I received skyn iceland’s pure cloud cream. I’m enjoying it so far but not sure I will purchase it. My box value was $65 πŸ™‚ I’m looking forward to the next box!

  9. I got mail. I received Avene Toner ($21) and 60 day keratin treatment ($39) . Good value but I’ve recently gotten a lot of keratin treatments from sub boxes.. might have to adjust my settings just a little but I think I will end up really enjoying this sub box πŸ™‚

  10. I just received a Duchess Marden Face Crème this morning. I like the lightweight texture and love the rose smell. Yay, gonna stay on this subscription.

  11. After reading all of these reviews I had to jump on the bandwagon too. I cannot wait to see what they send me. I have to admit, I really love the idea of a full-sized product every month, especially for $25!

    • I jumped too! A full size product for that price is a pretty good deal and I’m interested to see what they select for me after I filled out my profile.

    • Well…I received Coola Organic Body Sunscreen, a $32 value, for my full-size item and 6oz of Wen Hair Conditioner, a $12 value (full-size bottles are 16oz and retail at $32.) I think the value is good although I am pretty jealous that I didn’t receive a super high value box like other ladies did. I will use the sunscreen though, it’s the perfect time of year to get sunscreen and if I like Coola I might try their organic baby sunscreen for my daughters too. Overall, I think this might be one of my favorite subscriptions.

  12. I subscribed and I’m already thinking about canceling. I received AHAVA time to treat facial peel which is only worth $35. I was under the mistaken impression it would be worth $40. You would think they would want to impress all their subscribers the first time out, not just a few.

  13. While we do promise to always hit a certain price point, our top priority is matching you with the product that is best suited for your preferences. Since you will receive different types of products with each shipment, some months you may receive one full size product while others you may receive an additional “bonus” product.

    If you have any individual questions or concerns, please feel free to email us directly at


    – BeautyDNA Customer Care

  14. I got mine today and I received Avene Cleanance Toner and a bottle of Wen cleansing conditioner as a bonus item (I think it was just to boost up the value of the box because the toner retails for $21). I’m kind of disappointed, but I’m going to tweak my profile a bit and see how next month is.

  15. I got mine today! I received two items, Wen cleaning conditioner (which I love but never buy due to the cost) and a body polish which I love. My box value is about $50 which seems low compared to others boxes so I am a touch sad but I think I will give it one more month.

    • Which body polish did you receive?

      • I received basq Citrus Sugar Body Polish, it’s full sized.

  16. I just got mine and am also pleased with my selection. They sent Doctor Babor – Biogen Cellular Ultimate Repair Mask, a $60 value(Though it’s listed on sale for only $42 at The card says it should help treat redness and dry skin. This is great considering my post-winter skin condition.

  17. SkinCeuticals is a FABULOUS company! I used to work closely with them when I was a PR director in the spa industry and they’re very science-based and most of their products WORK. I’m yearning for this body treatment, myself β€” your skin is going to look AWESOME (or even more awesome, if it already does) after using it for a while. It’s got a ton of great niacinamide and urea in it for exfoliation and new cell turnover. (Haha, I swear I’m not still doing PR for them!)

    Just be sure to use sunscreen with that product because it contains grapefruit oil, which can cause a phototoxic reaction when (unprotected skin) is exposed to sunlight. (

    Also, some of the fragrant oils in it may cause irritation, depending on your skin.

    LOL β€” sorry. I’m such a skincare science dork. I research ingredients obsessively. πŸ™‚

    • Thanks for the tips – now I’m even more excited about my product! πŸ™‚

  18. I got the Whish self-tanner! It’s a perfect for me product (I mean, I totally grinned when I saw it – it’s perfect in every way) but I can’t help but feel a little more than grumpy that I could have received 2 bottles and had the same value as everyone else got in their boxes (65-85).

  19. I was really excited to try this new subscription box! I just received mine today & I have been matched with the Macadamia Natural Oil Healing Oil Treatment. It has a retail value of $40 but I still think it’s worth the $25. I will definitely be trying this tomorrow.

  20. I just caved because it may actually reduce some of my beauty clutter. Even though I really don’t neeeeed another more beauty products, think this is good way of getting my regiment more streamlined. love this site Liz but it’s making me a lot more poorer, haha.

  21. I was super excited that my matched product was “Skyn Iceland’s Oxygen Infusion Night Cream with Biospheric Complex” which sells for $75 for the full size. I’ve tried samples for some other Skyn Iceland products and really liked them, just couldn’t afford them. I’ve had next to zero luck with shopping on my own and searching for the perfect product. It seems like almost everything that I have bought on my own has worked against my very sensitive skin. I also find that I really have a huge dislike for most “fragrance scented” products but due to inexperience, they were the products that I mostly have ended up with. It’s a HUGE plus for me that I was able to pick what scents that I can tolerate on this survey. Also, it’s fun to hear about what everyone else is getting so thanks SO much, Liz….. not only for this site but also for your hard work!!!

    • I’m so glad your Beauty DNA box was a good match! (And I love hearing about what everyone else got too! πŸ™‚ )

  22. I snagged a spot! Only 321 left πŸ™‚ I’m very curious about what will be sent to me. This is a little out of my range of expertise as I normally wouldn’t spend $25 on a single item (although now that I’m getting older, certain expensive skin care items are calling my name). I’m excited to see what I receive and I’m already impressed with their customer service, having gotten an answer to my question in less than ten minutes!

  23. Unfortunately, my first experience is awful. I received a cracked, unsealed, half empty container of Alterna Hair masque. There is even a worn sticker on the bottom that says “not for resale.” I emailed customer service to cancel my subscription. What a bummer.

    • Hi Janet,
      This is BeautyDNA, we’re sorry to hear you had such a bad first experience with us. We received your email and are going to ship you a replacement Alterna Hair masque since yours was cracked. Just to clarify, we place “not for resale” stickers on all of our products in the BeautyDNA headquarters before they ship out, I’m sorry if the sticker was misleading. Please feel free to email us at with any additional concerns!

  24. I received mine yesterday and I’m very pleased. I got a face serum that retails for $85. I am pleased not only with the value, but also the customization, they seem to actually taylor the products per customer, unlike other companies whom claim to do the same, only to end up sending whatever. My product was spot on for my choices.
    Another thing that’s great for me is that they ship UPS. This isn’t a big deal for most, but for me personally it’s a big plus, I have issues with my local Post Office. My mailman doesn’t seem to think it’s his job to deliver packages, if it will not fit in my box he will not bring them to the door. Most sub’s ship by way of USPS or FEDEX smart post which goes through the PO as well. For me, this means several trips to the PO a week to pick up all of my packages, so I’m always happy to when my items ship UPS or FEDEX home delivery.
    So this is a sub that I am extremely ecstatic about, it hits all my happy buttons!!! Thanks for introducing me to this sub Liz!!

    • Yay – I’m so happy you love it. It seems like so far everyone has been very happy with their first shipment! πŸ™‚

  25. I got mine today too and I must say, I’m in love!! I received AHAVA active deadsea osmoter concentrate serum. I am a serum nut and I think I’ve just found the best one I’ve ever tried.. And I’ve tried A LOT! Thanks for directing me to BeautyDNA!

    • This is also what I got and I’m completely thrilled! I can’t wait to start using it. This was such a great deal! I can’t wait to see what I get next month!

    • I got my package today in the mail with the same Ahava Dead Sea Osmoter Concentrate and I’m super excited to try it out. I looked it up and it’s for sale on Ahava’s website for $48 bucks, so that cheapened it for me a tiny tiny bit, but that was instantly made up by the fact that everywhere I’ve looked, it has amazing reviews. I can’t wait to use it!

  26. I’m extremely happy with what I got. Dr. Dennis Gross Ferulic Acid + Retinol Brightening Solution. Retails for $85. I’m always looking for something to help with the dark spots, texture and pores, so this seemed like a jackpot win for me.

    • Lucky! I wish I would have gotten that!

  27. Mine comes today!! Also, nicest customer service ever!! I apparently left off the L in hotmail as I was signing up during finals…fail and she is going to see what she can do and call me back!

  28. I got mine yesterday. I was super pleased. They sent me a stretch mark remover cream worth $45. Not something I would ever have bought for myself but so excited to try it out. Definitely a success with the first box. Can’t wait to see what I get in April.

  29. I was going back and forth on signing up for another subscription (I have so many already) but I am very glad I did! I was very surprised to see two items in my box. I had a booklet for each item and one had a sticker on it saying it was a bonus item… Then I saw that both of the items together equaled the promised $40 value. I am glad to have gotten two items, but I was really looking forward to something a little more high end. My first item is AHAVA Time to Clear Facial mud exfoliator and my second (bonus) item is Joico K-PAK conditioner. I will definitely use and enjoy each item.

  30. Mine is supposed to arrive today! I’ll report back!

  31. Got my box today! I was also interested in this because of too many small samples in other boxes. I received an Ahava extreme night treatment…very much in line with what I would want (also $72 value). I too am going to play around with my profile on the site…I completed the survey on my phone do I didn’t realize you could roll over items. I also sent them an email asking if I could request to only get certain types of products. They responded promptly saying items change monthly based on your profile (so I just went back and said not interested for all the hair product questions). Looking forward to my April box too!

    • I also marked no interest in hair items because I’d rather try a sample and buy something than have a whole bottle of something I hate. My hair is super fine, super straight and super finicky. It’s like a Diva itself. I just like to wash it, comb it and throw it up in a ponytail. After Redken All Soft changed formula, my hair has never been the same and nothing makes up for it.

    • I also did the same thing for hair products. I’m a devoted DevaCurl user and aren’t really interested in trying anything else. I’m all about the face creams and lotions. So glad that I don’t have to worry about getting a hair product every third month that I most likely won’t use.

  32. This looks interesting; I was really thinking of signing up. BUT I’d definitely suggest anyone looking into it to read the fine print. It’s kind of creepy (part. the part where they use identifiable info to send to other businesses.) Also be aware you need a five day leeway to cancel…there’s more creepiness in the fine print.

    • Most companies share information. If you have a target card or a discount card for any major grocery store or retailer, they share all the information about what you buy with any company they’re partnered with. It’s how they decide what coupons or emails to send you. That’s nothing new. The canceling 5 days in advance is worth noting.

    • Hi Katy,

      This is BeautyDNA, thank you for your comments! As you may know we’re still in beta mode so any information that we can gather is extremely beneficial to us! To address your concern about the fine print, we developed the terms of BeautyDNA to be in line with similar subscription services. But after reading your note we have decided to go back and take a look to see if we can do a better job here. Additionally, in regards to your comment about our cancellation policy, after reading your note, we have decided to change how we go about this. Going forward, we will allow customers to cancel at anytime.

      I hope this helps alleviate any of your concerns, please feel free post again or reach out to us directly at there are any other questions we can answer!

      • I LOVE that Beauty DNA got on here and listened to what everyone had to say and made some changes based on the feedback. Beauty DNA you will be getting my business in the very near future!

    • Thanks for the advise! Their Privacy Policy is indeed a work of art. I they really want and will share all that information they should be paying their customers and not the other way around. I remember when you were paid for partcipating in a Focus Group!

  33. I also wanted to try this because I’m tired of foil packets and tiny samples. It’s an extensive survey. I also like that you rollover the words and they give you a definition of each item. I would have no clue what each ingredient means. The price point is not bad because a lot of full size item are way more then $25.
    I’m curious to see what they choose for me. I also wonder how personalize the customer service is if the product is now what you want.

  34. My shipment is on the way, looking forward to it. Thank you for your recommendation and review!

    • Let us know what you get! πŸ™‚

  35. This site is so bad! I’m now considering this sub. I have 2 other beauty subs, one has to go! I have blush and glossy. I’m getting inundated with lots of little samples, it’s kind of annoying!

  36. Hmm, at first I had no interest in this box, but now that i see it I’m thinking that I haven’t yet found my Holy Grail eye cream…

  37. I subscribed right after you posted it to your site. I got my item today too and I am impressed. The detail card is awesome because it tells you exactly why they selected it and what it does. I received Murad Rapid Collagen Infusion which has a retail value of $78.00. I am excited to try it since I have never used Murad before.

    Thank you for recommendation.

    • I’m so happy to hear you got a great item as well! πŸ™‚

    • Do you remember what you put? I LOVE the murad collagen!

      • Hi, I think if I remember correctly I put that I have really dry skin, moderate lines, sensitive skin, cream, light weight, and lavender. The things noted in detail are: anti aging, lines, wrinkles, fair skin, light cream, lightweight, amino acids, and lavender. Hope this helps. Glad to know someone likes the product and it is a good one.

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