The 20 Most Wished for Subscription Boxes of 2013
A few months ago we launched our new Subscription Box Directory with features that allow you to create an account and keep track of the boxes you subscribe to and the boxes on your wishlist. The response has been amazing, and it’s also helped us make the subscription box directory even more useful by pulling the information on which boxes are the most popular in terms of subscribers and wishlists.
With the Holiday 2013 season upon us, I thought it was appropriate to release the 20 Most Wished for Subscription Boxes of 2013. Hopefully you can use this list to discover new boxes for yourself and to find a few gifts for this holiday season!
20) Pink Fancy Box – $39 plus $7.95 shipping to the US (Use coupon code FOLLOWUP10 to save 10% off your first month).
Starting off the list is the Pink Fancy Box. Launched in February 2013, each Pink Fancy box includes items selected by Pink and Fancy.com.
(Check out my Pink Fancy Box reviews).
Bespoke Post is a lifestyle subscription box geared toward men (though most boxes are gender neutral). Each month subscribers get to preview the newest box and have the option to skip that mailing if they aren’t interested.
(Check out my Bespoke Post reviews).
18) Golden Tote – $49 or $149 a month plus shipping
Launched in late 2012, Golden Tote is a little different than the other subscriptions on this list. Each month Golden Tote releases new fashion collections, and customers can select the $49 or $149 option. The $49 option lets the customer pick one of their clothing items, and get surprised with 1-2 more items in their Golden Tote, or with the $149 option, they can pick 2 items, and get surprised with an additional 3-4 items.
(Check out my Golden Tote reviews).
17) Nina Garcia Quarterly Box – $100 a quarter
The first Nina Garcia Quarterly box just shipped a few weeks ago, but it’s been on quite a few wishlists since the day it was announced. Each quarter Nina selects her favorite new items in fashion and beauty for her subscribers. The first box included several exclusive items made just for her subscription.
(Check out my review of the first Nina Garcia Quarterly box).
16) Stitch Fix – $20 a month for styling fee, plus cost of clothes.
Stitch Fix launched in 2011 as a clothing subscription meets stylist service. After taking a style and size survey, subscribers get matched with a stylist who sends them 5 new pieces each month to try. Shipping and returns are free – subscribers just keep the pieces they love, and if they want all 5 pieces, they get a 25% off discount for the entire box.
(Check out my Stitch Fix reviews).
15) Coco Rocha Fancy Box – $39 plus $7.95 shipping to the US (Use coupon code FOLLOWUP10 to save 10% off your first month).
The Coco Rocha Fancy Box launched in April 2013. Each box includes fashion and beauty items selected by model Coco Rocha.
(Check out my Coco Rocha Fancy Box reviews).
14) Ipsy – $10 a month
YouTube beauty guru Michelle Phan launched Ipsy in November 2011 (it originally went by the name MyGlam). Each month subscribers get a mix of full size and deluxe size makeup products in addition to a new makeup bag.
(Check out my Ipsy reviews).
13) Fancy Food Box – $39 plus $7.95 shipping to the US (Use coupon code FOLLOWUP10 to save 10% off your first month).
One of the five Fancy subscription boxes to make the list, the Fancy Food box launched in March of 2013. Each box includes gourmet food and treats sourced from around the country, and sometimes they include a food related item like an apron or a cheese board.
(Check out my Fancy Food Box reviews).
12) Ellie Fit Fashionista – $49.95 a month plus shipping (First month is $10 off).
Ellie Fit Fashionista launched in February 2013 as the first workout clothing subscription box for women. They create new fashion collections in house each month, and subscribers get to pick their outfit of choice from those collections.
(Check out my Ellie Fit Fashionista reviews).
11) Jennifer Love Hewitt Fancy Box – $39 plus $7.95 shipping to the US (Use coupon code FOLLOWUP10 to save 10% off your first month).
One of the biggest trends in subscription boxes for 2013 has been the rise of the celebrity curated box. Jennifer Love Hewitt partnered with Fancy in June 2013 to create a subscription of her favorite things. Each box includes $80+ worth of items she selected with Fancy.com.
(Check out my Jennifer Love Hewitt reviews).
10) Wantable Makeup – $36 a month or $40 for a one-time box
Wantable launched their Makeup subscription in August 2012. Their biggest differentiator is how much customization they offer to subscribers. They send full size makeup based on a specific profile determined by each subscriber. Since their makeup subscription launch, they have also introduced customizable Accessories and Intimates subscription services.
(Check out my Wantable reviews).
9) Birchbox – $10 a month
One of the original subscription boxes, and the box that likely inspired many more subscription companies, Birchbox has always been popular on My Subscription Addiction. Each month Birchbox ships subscribers 4-5 beauty and makeup products, and lets subscribers review products to earn points they can use to shop for full size products at Birchbox.com
(Check out my Birchbox reviews).
8) Blush Mystery Beauty Box – $24.95
The Blush Mystery Beauty Box launched in early 2013. It’s a beauty and makeup sampling subscription from Blush.com. Each month they pick a new expert curator to work with them to select the items included. This box typically has several full-sized items each month.
(Check out my Blush Mystery Beauty Box reviews).
7) Sample Society – $15 a month
Sample Society launched in February of 2012. This beauty subscription box is a partnership between BeautyBar.com and Allure Magazine. Each box includes 4-5 deluxe sized samples, and the brands are typically high-end.
(Check out my Sample Society reviews).
6) New Beauty Test Tube – $29.95 plus shipping bi-monthly
New Beauty Test Tube is the original beauty subscription box. When they first launched they offered a quarterly subscription service, but in 2013 they increased their mailings to bi-monthly. New Beauty Test Tube subscribers also get a subscription to New Beauty magazine.
(Check out my New Beauty Test Tube reviews).
5) GlossyBox – $21 a month, less with annual subscription
GlossyBox started in the UK, and launched in the US in May 2012. Every box includes 4-5 beauty and makeup items, and several times a year they also release Limited Edition boxes. GlossyBox also does collaboration boxes with beauty experts like Dallas Shaw and the newly launched beauty site Byrdie.
(Check out my GlossyBox reviews).
FabFitFun VIP launched in the Spring of 2013. Each box includes $120+ in Beauty, Fitness, Fashion, and Wellness finds selected by Giuliana Rancic and the FabFitFun team.
(Check out my FabFitFun VIP box reviews).
3) Beauty Box 5 – $12 a month, less with annual subscription
Beauty Box 5 launched in the beginning of 2012, and is one of the most inexpensive beauty boxes on the market ($8.25 a month with an annual subscription). Their boxes typically include a mix of drugstore and some higher end brands, with some deluxe and full size makeup and beauty products.
(Check out my Beauty Box 5 reviews).
2) Fancy Box – $39 plus $7.95 shipping to the US (Use coupon code FOLLOWUP10 to save 10% off your first month).
The original Fancy Box launched in November 2012. Since then Fancy.com has launched 7 celebrity subscription boxes, and a Fancy Food box. Each Fancy Box includes $80+ worth of items ranging from fashion to home design.
(Check out my Fancy Box reviews).
And the most wished for subscription box this holiday season is…
POPSUGAR Must Have launched with their July 2012 box, and it’s become an extremely popular subscription box for women over the past year. Each box includes $100+ worth of “must have” items selected by POPSUGAR editors.
(Check out my POPSUGAR Must Have reviews).
That wraps up the 20 most wished for subscription boxes of Holiday 2013! Check out the entire list of most-wished for boxes in the subscription box directory, and also the most purchased boxes list for even more subscription boxes!