12 Society Box Four – October 2012 Review and Unboxing – Monthly Men’s Subscription Boxes
I have some mixed thoughts / concerns about 12 Society‘s box and their subscription plan as a whole. I noticed they just made major changes to their website – the box used to promise a $125 value, and now they changed it to $85. I would expect them to email their subscribers and inform them of this change, but instead I had to find out by checking out their site. Hopefully they will still email everyone before they charge for Box Five.
Also, they used to have 6 celebrities/athletes picking the items in the box, now they only mention:
“Get amazing products from Blake Griffin, Tim Lincecum, Nick Cannon, and many more”
Not sure what’s going on – but I really hope they inform their subscribers soon.
The Box: 12 Society
The Cost: $39
$125 $85 worth of best-of products picked by celebrities/athletes.
This month’s 12 Society box was all branded items made exclusively for 12 Society members.
Blake Griffin Canvas Print – 12 Society’s MSRP $69.99
12 Society sweatshirt – MSRP $60
Not my style, but the material is high quality.
Mini Baseball Slugger – MSRP $25
Monogram iPhone 4 case – MSRP $49.99
Verdict: I’m using the MSRP 12 Society listed in the box for these items. Considering that you can’t buy these items anywhere, and 12 Society could declare the MSRP to be anything they want, I think the value they are attributing to these products is a little high. The quality of these products is great, but they aren’t for me. I’m also surprised they sent an iPhone 4 case to everyone – when so many people don’t have iPhones, or are planning to upgrade to iPhone 5.
Last month, two out of the 5 items were branded (12 Society and Five Four Club) and it seems like they are moving to the trend of a completely branded box. If you are a Blake Griffin fan I think this is a great box to subscribe to, but I will likely cancel my subscription as it doesn’t appeal to me, and I don’t think a female version of 12 Society will be happening anytime soon.
What did you think of this box and the changes they are making?
Interested in other Men’s subscription boxes? Check out these reviews.